QR Codes for events: How to employ QR Codes for ticketing
Last Updated: November 22, 2019
According to Juniper’s research, the number of contactless ticketing users will nearly triple to 468 million by 2023 from 180 million this year. The same study reports that mobile ticketing that leans on the scanning of QR Codes is expected to remain popular for live events.
The Pepsi Music Festival in Buenos Aires, Argentina in 2011 had QR Codes on the tickets for attendees to share their experience in a different and easier method. The QR Codes upon scanning allowed guests to instantly share videos and images, and their experiences on Facebook and Twitter.
This is one of the best examples of integrating QR Codes and experiences.
A traditional ticket usually contains information about the event (date, venue, and partners) and the identity of the ticket holder with serial number, usually. A basic ticket is thus non-functional.
An electronically validated ticket with QR Codes on them allows event organizers to identify guests correctly, and include promotional material to entice customers for repeat purchase.
QR Codes are the best tool for tickets since they allow lengthy information to be stored elsewhere, which can be accessed via URLs, freeing up space for graphics to include branding.
3 ways to leverage QR Codes for events
QR Codes can be included right from the planning, execution, marketing, and through the event alone.
Some of the practical applications of including QR Codes in an event are –
Printed material cannot be edited. If a flyer or brochure has been printed without editing the final list of artists, the venue or schedule, it cannot be changed.
Including a QR Code on printed material such as flyers and tickets allows attendees to simply scan the QR Code to learn the latest information about the event.
QR Codes for easy navigation
A QR Code on tickets can also include a link to Google Maps directing the user inside the venue for various stop-pits and automatically add the event to their calendar so they don’t forget about the event last minute.
Event giveaways with QR Codes
QR Codes on print material can also give attendees an all-exclusive access to previews and teasers about the upcoming event.
Including free prizes, coupons or giveaways upon scanning QR Codes on print material can be an added bonus.
An event can be promoted via OOH advertisements that can be scattered all across to gain more attention. OOH advertisements containing QR Codes can allow people to gather more information about the event, special discounts on tickets for scanning, and other added incentives.
Print advertisements can create a sense of suspense. QR Codes can help draw more attention to the event by scanning the code on the printed material.
QR Codes on tickets can reduce waiting in long queues to get access to events. Besides the line for the restroom, registration and food counters, check-ins are usually the longest wait people experience.
Event coordinators at the check-in counter can scan the ticket and give access to attendees in less than a minute. QR Codes on tickets can also be deployed to maintain authenticity and avoid duplicates as every QR Code is unique.
Printing QR Codes on tickets cannot be forged, duplicated and is also effortless. Event organizers can also keep track of the number of attendees and compare it with the number of tickets sold.
For attendees, the QR Code after scanning can direct them to the nearest event coordinator booth or their customer number to clear confusion regarding information about any venue.
Be it a wedding, a music festival or a TedX event, attendees can RSVP immediately using QR Codes. Event organizers can edit the time, venue or any information related to the event using a dynamic QR Code.
Embedding QR Codes for event tickets is easier than one can imagine. Here are three ways to generate a QR Code for event ticketing –
1. Use URL shortener to create a QR Code
To create a QR Code that will redirect the users to the event’s URL, use a URL shortener. Once the URL is generated, simply add the URL in the QR Code generator’s page. A QR Code pops up on the screen instantaneously. Print this QR Code and add it to any printed material for the event.
2. Leverage an event ticketing software
To generate a QR Code for check-ins, use an event ticketing or registration software. With the help of the software, when people register for an event, a QR Code will be instantly created. Event organizers can then use an organization app to check-in attendees for the event.
3. Employ location QR Code
To create a location QR Code for the event, Google the venue and add the link to a QR Code generator. Beaconstac’s QR Code generator can create a location QR Code within minutes. Attendees can scan the QR Code which will direct them to Maps for easy wayfinding.
In 2012, the London Organizing Committee of the Olympic Games (LOCOG) deployed QR Codes all over the venue and e-tickets. QR Codes were embedded in game-related signage, physical publication and more.
Upon scanning the QR Codes, attendees could easily know about venues of particular games, directions to the venue, and time of the event.
LOCOG witnessed over 15 million Olympic app downloads and created a social network of around 5 million people globally. The committee was also able to learn the attendees’ engagement with mobile content in real-time using location, demographics, OS, country of scans, and top codes.
Attendees could also share their experiences and local highlights via social media by scanning QR Codes. QR Codes on digital signage at the London Olympics allowed attendees to buy merchandise from their m-commerce store and could also guide visitors to the closest physical store.
US Open introduced Fan Access Pass, which is a fan experience enhancement for all US Open patrons. The pass allows fans streamlined access to multiple activities and activation points across the stadium.
Fans can register either on the US Open App or their official website for the pass. Upon registration, fans receive a QR Code and an ID number placed at each onsite attraction or booth. The QR Code can also be accessed via the US Open App.
Attendees can simply walk up to numerous locations where QR Codes are embedded, scan it and unlock a badge and eventually win a prize.
New York-based Latin pop star Matt Hunter performed at the Samsung Experience which was an invite-only event. Skanz, the concert organizer distributed QR Code bracelets to Hunter’s fans. Upon scanning the QR Code, fans were directed to Hunter’s social media pages where fans could discover videos, images, and other related content exclusive only to them.
The social networking platform, Skanz, allowed the fans to create a personal, secure, free, and mobile “Skanzite” that fans could share, which was conveniently stored within their own unique QR Code.
A dynamic QR Code-enabled event ticket can allow event coordinators to track the attendees’ locations in real-time on their websites. Event organizers can easily view attendee/registration information like –
Whether you are organizing a gala or a meet-up, adding QR Codes for event tickets is the most unerring way to organize and run an event without any inconvenience. Most people these days use smartphones, and hence scanning QR Codes to gain access to an event is pain-free and happens in seconds.
QR Codes for event ticketing are user-friendly, curbs traffic, and offers a streamlined ticketing solution, making it trouble-free.
Create your first customized QR Code for your event using Beaconstac’s free QR Code generator. Explore our QR code marketing solution for more QR code use-cases or schedule a demo to seek guidance from our QR code marketing expert.
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Contactless solutions will be the new future in a post-pandemic world. Contactless technologies such as NFC tags and QR Codes are on the rise and will continue to be in existence since it promotes zero-touch.