Despite this, with every 2,000 business cards handed out, a business grows by 2.5%.
So, how does one avoid this? By switching to vCards.
A vCard QR Code can be used to exchange information, store contact information, or to import email programs such as Outlook or Gmail. This is rather beneficial as it eradicates the need to add too much information on the vCard, achieving a clutter-free, minimalistic look.
vCards are a step ahead of the traditional business cards.
Sam Sargent, a member of BLAK, a private jet charter business implemented vCards which helped the business grow as it their potential clients and industry partners were able to view and save their information seamlessly.
An increased number of business owners are adopting either QR Codes on their business cards or replacing business cards with a vCard QR Code. The multi-functional vCard QR Codes have been widely successful
vCard QR Codes, or digital business cards not only minimizes the urge to throw them away but also creates a sense of suspense with its users.
vCards, or electronic business cards, are an easy way to process, store, and transfer contact details of businesses and individuals. You can also add links to your social media handles, email address, contact number, location of the company, the USP, company website, PDF to their portfolio that an ordinary business card cannot hold.
A vCard QR Code is essentially a QR Code that allows anyone to scan and view all of this as a neat landing page and save it to their smart device.
How to create a Static vCard QR Code
A vCard can be created within minutes by following these three simple steps –
This is the first step to creating a high-caliber QR Code. Choosing a free QR Code generator is a good option if you have an event coming up and don’t intend to use the QR Code for a longer duration.
But, if you need a reliable vCard QR Code that you can make changes to and use it forever, a free service might not be the right idea. It can lead to broken links which is a bad experience for everyone involved.
Select vCard on the QR Code generator
After picking the right QR Code generator, click on vCard on the dashboard.
This feature will further provide the authority to enter all the critical details of the business – name, contact number, website, and email address.
A vCard with your photograph or the business’s logo can improve your brand awareness.
P.S. – Adding the logo will ask you to sign up for a free trial wherein you can customize your QR Code further and download the vCard QR Code for free with the logo.
Once the information is added, click on generate. Test the vCard before downloading in the desired format (PNG, SVG, or EPS).
Designing the vCard QR Code
Regardless of the advancement, one must remember the specifics to developing a vCard QR Code for an unerring scannability.
Here are a few things to keep in mind before designing a vCard –
Include relevant information
Add more details to the vCard by adding essential details of the business, such as first and last name, company name, email address, contact information, company’s website, and location, if necessary.
Tailor the final look of the QR Code
Add consistent color(s) to enhance the QR Code and to reinforce the company’s branding from the logo.
Include the company’s logo
To make a vCard look distinct, adding the company’s logo is imperative. Adding the logo not only helps customers and peers identify the brand, but it also avoids them from clickbait.
The logo can be added either from the image gallery or can be uploaded via the dashboard.
Size of the vCard
Business cards are not as big as brochures or flyers. A typical business card is approximately 3.5 x 2.1 inches. Having established that, it is only wise to include a QR Code that complements the size of the card and is scannable.
Minimum size of the QR Code = 2 x 2 cm
Be mindful of the breathing space on the QR Code. A QR Code cannot be scanned if the breathing space isn’t appropriate or if the frame is petite.
Make sure to place the QR Code in the center if there is no text on the card. If choosing to include name and contact information on the card, keep the QR Code as the main element by following the rule of thirds.
Error correction level of the QR Code
QR Codes are typically equipped with an error correction feature that makes them readable even if the code is slightly damaged. There are four levels of error corrections – L, M, Q, and H. Each of these levels can withstand its level of error, with L being the lowest, and H being the highest.
Hence, level L is perfect for a vCard QR Code as it makes the code less dense and easier to read.
Add a powerful CTA
Although QR Codes are enticing, adding a CTA is always helpful. A call-to-action lets users know what exactly they are scanning.
With a static vCard QR Code, the data once entered cannot be edited, whereas a dynamic vCard QR Code can be modified as many times as the need arises.
What is a dynamic vCard QR Code?
Upon scanning, a dynamic vCard QR Code takes its scanners to a URL with all the contact details such as name, company’s name, website, location, and a link to social media channels.
A dynamic vCard QR Code allows adding as much as details as one needs. This is rather beneficial as it eradicates the need to add too much information on the vCard, making it look neat and crisp.
David Hooper, founder of 23 Hours Agency has leveraged dynamic vCards to get more subscribers to his podcast that directs them to a mobile-friendly landing page and the one-on-one CTR has greatly improved.
A QR Code essentially siloes the offline world with the digital world. QR Codes are getting popular by the day for a reason: they are easy to scan and easy to process and store information with just a single click.
Including QR Codes on business cards not only enhances the value of it but also piques customers’ attention, ultimately encouraging them to scan it. The value of the business card exceeds the inclusion of a QR Code.
In addition to this, a vCard business card is a much more comfortable and quicker process to store, translate and take action of the printed information on the business card.
By scanning a vCard QR Code, customers can store the contact information such as email addresses, mobile numbers, websites, and location of the company into their mobile phones with one single click.
By leveraging a dynamic vCard QR Code, one can edit the vital information of the business as needed without creating a new vCard each time.
A lot of people use vCard QR Codes without actually realizing its full potential or how to exercise its maximum power. Businesses leverage vCard business cards but do not know how to make use of their real power.
Maximize the efficiency of leveraging vCard to market businesses –
Mode of advertisement
A company can use a vCard QR Code to run its commercial, just like a marketing advertisement. Rather than including only an email address or phone number, add a short video explaining the nitty-gritty of the business on YouTube or maybe an independently made introduction video.
Link social media channels
Attach the associated social media channels to the vCard QR Code. Link the vCard QR Code to the Facebook page, Twitter channel, or even an Image Gallery. A vCard QR Code can also be attached to the respective LinkedIn page.
This not only boosts customer engagement but also ensures a higher ROI.
However, this can only be done with dynamic vCard QR Codes.
Attract job seekers
A vCard QR Code can be a great medium to attract potential job seekers.
Place a QR Code on the official LinkedIn page or the website, and encourage job seekers to scan it to forward their resumes. This can be managed quite easily rather than going through the traditional method.
For jobseekers, include a QR Code on the resume that links to any portfolio or work, or maybe any references.
Ergo, make the vCard QR Code aesthetically appealing by including a logo and pictorials to help people scan it more.
vCard Plus: Dynamic vCards
vCard Plus is primarily a dynamic business card, but a step ahead of Static vCard QR Codes. With every vCard Plus, a mobile-optimized web page is linked that shows vital information such as profile picture, mobile number, job title, social media, email address, and more. A vCard Plus can be designed to one’s wish with custom colors and images to impress clients further.
A vCard Plus can not only be shared on physical business cards but can also be leveraged for email signatures, websites, or even social media accounts. This can be viewed via smartphones, tablets, and desktops.
Daniel Balaze, a dentist based out of California believes that adding QR Codes to business cards creates a special value. His business, Balaze & Gregg Dentistry has placed QR Codes on his business cards which points to his URL with his contact information, which can then be redirected to informative posts related to dentistry.
Want to stand out amongst other candidates whilst applying for jobs? Add a vCard or vCard Plus next to your contact details on the resume. This is one of the most natural methods to get the recruiter to add you to their contact list.
vCard QR Codes: Make the switch now
Businesses of all sizes are seeking out new marketing techniques to stand out from their competitors. The age-old method of distributing business cards to extend the company’s customer base is long gone. In addition to this, printing a detailed and extravagant business card can cost anywhere between $199 – $999.
A vCard QR Code is not only cheaper, but is a sure-shot way of transferring contacts to potential clients, grow the business, and to reach out to a larger group of marketers and distributors.
Countries like the US are already standardizing the use of vCards instead of typical business cards as they are efficient, seamless, and easy to use.
With vCard QR Codes, the possibilities are endless.
With major players such as Google and Apple kickstarting beacon-based apps in 2020, this year might be the technology comeback for several use-cases ranging from contact tracing, remote ordering, and even to help with indoor navigation.
Read this blog post to read about the latest beacon technology updates.
While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.
Until recently, consumers depended heavily on store-based retailers to frequently replenish consumer packaged goods (CPG) like soft drinks, beverages, and food supplies even as online shopping grew into a near-existential threat.
Learn how CPG brands can establish a direct eCommerce channel using QR Codes and NFC tags.
As marketers are grappling with the ongoing crisis of the pandemic, there is also a considerable amount of apprehension about the future of events. As most states are slated to reopen, the second half of the year looks promising since contactless events have become a mandate going forward.
Contactless events with socially aware rules and regulations will be the way of going forward to ensure optimal safety. In the post-COVID era, only those will succeed who can make their audience feel safe.
WhatsApp’s new QR Code feature, available for iOS and Android users, lets you add contacts in a jiffy, start a conversation with anyone instantly, and help marketers and businesses talk to their customers seamlessly with a single scan.
This blog was originally published on December 19th, 2019 at 02:49 pm