Retail: From consumer engagement to cross-selling, AR QR Codes are quite ubiquitous. IKEA’s Place app allows users to place furniture in their space before they make an actual purchase. Puma’s flagship store makes use of QR Codes that allows customers to take selfies with their mascot. This entire experience is powered by Augmented Reality.
Education: One of the biggest proponents of QR Codes are teachers and students in the classroom. Students can bring their projects to life and teachers can disseminate information visually in 3D.
Real Estate: Imagine being able to sell to potential buyers even when you’re not physically present! With a QR Code embedded on a smart sign, buyers can view the house in 3D and take a virtual tour.
Link Brand Protection
Protect & Track
Beaconstac’s QR Code Solution for enterprises allows you to have a custom domain as well as a custom URL that serves a dual purpose:
It deters any unauthorized access to the QR Code and prevents any malicious attempts to dupe customers.
It is a clear indicator to consumers that the product that they have purchased is genuine. Our customers in the CBD industry use our solution to provide their consumers with a CoA or Certificate of Authentication to ensure that counterfeits are not sold.
Robust analytics is the backbone of our QR Code Solution. Along with general data around the number of scans by location, time and date, you can also integrate Google Analytics to get deeper insights into how your product is being distributed.
Our QR Codes work anywhere – online or offline. You can also download the QR Code in one of your preferred formats – PDF, JPG, PNG, EPS or SVG.
Our QR Codes can also be scanned via the native camera app and a multitude of apps like Paytm, Amazon, and Snapchat.
The same QR Code designed to protect your brand can be leveraged to engage customers.
Acquire new customers: Deliver coupons and offers in stores to drive purchases. We have an in-built Coupon QR Code and a Landing Page Creator that allows you to create landing pages in less than 5 minutes.
Retain loyal customers: Gather crucial feedback using the QR Code via our in-built forms and send personalized emails. You can also drive loyalty programs with QR Codes making it easy for customers to sign up instead of the usual wait at the checkout line.
Track analytics: Leverage our analytics to understand which type of campaign works the best and dig into Google Analytics to devise targeted campaigns that you can set up in real-time.
Why Beaconstac is the best alternative to HP Reveal
1. Dynamic QR Codes: The link to the QR Code can be changed at will using dynamic QR Codes in real-time. Perfect for split A/B testing or updating information and avoiding human error.
3. Retargeting online on Google and Facebook: Customer engagement doesn’t end at the store. You can retarget anyone who has scanned your QR code online on Google and Facebook with a one-step integration.
Sneh is a Content Marketer at Beaconstac. When she’s not obsessing over customized QR Codes, she can be found fawning over dogs or bingeing on Netflix. To discuss content marketing or anything else under the sun, reach out to her on Twitter or LinkedIn.
With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
This blog was originally published on February 26th, 2020 at 01:48 pm