Contactless Payment + Contactless Marketing: Why is it Important to Switch?
Last Updated: April 13, 2020
We are living in unprecedented times.
COVID-19 has challenged companies all across the globe to rewrite their forecasts, rethink their budgets, and shift their mode of operations almost overnight.
The pandemic is a challenge due to its high infection rates and because it can spread through contaminated surfaces.
Businesses are facing a dilemma – ‟How can my business bounce back?‟, ‟Can I continue with my business?‟, and ‟What happens to my business post-COVID-19?‟
Businesses of all sizes, especially essential services and those in the healthcare and hospitality industry, are adopting various strategies to cope with the Coronavirus crisis – with contactless payment and contactless marketing being the main highlight.
Medical health professionals recommend using contactless payment methods to avoid spreading the virus further since surfaces can hold the virus up to 72 hours.
Contactless cards are especially relevant to the COVID-19 outbreak considering how safe, reliable, and quick they are.
Governments all across the globe in the UK, US, and Australia are increasing the limit for contactless transactions so that consumers do not have to interact with a cashier.
Include a QR Code or NFC-enabled POS at the check-out aisle for easy payment in retail stores, grocery stores, and even hospitals to avoid consumers from flocking the area to protect the staff and consumers from potential exposure to the virus.
#3 Book contactless appointments
Healthcare experts throughout the world have emphasized the importance of social distancing, self-quarantine, and flattening the curve with appropriate measures.
But, establishments such as hospitals, apartment security, and grocery stores cannot operate remotely during the coronavirus outbreak.
Even with safety protocols in place, these establishments pose a high risk of spreading the virus.
For such instances, booking contactless appointments and retrieving permission to enter/exit an establishment is absolutely necessary to avoid spreading the virus.
A Guwahati based start-up, Oxyfind’s uses QR Codes that enables patients to book contactless appointments with doctors and track the appointment in real-time with their two applications – QXYQR and OSS.
A personalized QR Code is provided to each partner clinic where patients can scan to book an appointment based on the clinic’s flexibility.
A similar approach can be taken by healthcare establishments, apartments, and essential workforce systems to avoid the spread of the virus.
Allow patients to scan a QR Code at a safe space in a hospital to book an appointment and retrieve their previous health history virtually
Place QR Codes outside COVID-19 ward to collect information about the patient and screen them before an appointment
#4 Share contact information virtually
Physical business cards pose a high threat ultimately promoting the spread of the virus much faster.
Visitor forms in most organizations either use a digital screen or the traditional pen and paper. This poses a high risk of spreading the virus especially for healthcare facilities, essential services, and residential complexes because Coronavirus can stay on a surface for up to 72 hours.
The contactless forms can be used for self-declaration, risk assessment, filtering visitors, and even community-driven contact tracing.
These protocols put in place are in line with WHO. Businesses can grant or deny access, or suggest options to visitors based on their declared health status.
Contactless solutions can help businesses flatten the curve
Contactless payment and contactless marketing solutions are increasingly seeping into various industry verticals in a quest to flatten the curve.
According to Rajesh Mirjankar, CEO of InfrasoftTech, “In contactless payments, the use of tap and pay with NFC and QR Codes ensure that payees do not have to contact any other devices other than their own that ensures frictionless real-time payments.”
Contactless marketing will ensure clients and essential service providers maintain social distancing to quell the spread of the coronavirus, thus flattening the curve.
During this testing time, businesses and brands must listen to their customers by providing them with the best safety practices in line with their business.
The same protocols must be followed even after the pandemic ends as a measure to keep the virus in check.
In a new report by Edelman, based on interviews with 12,000 people in several countries, 71% of respondents said that if during this time, “They perceive that a brand is putting profit over people, they will lose trust in that brand forever” and 77% said, “They want brands only to speak about products in ways that show they are aware of the crisis and the impact on people’s lives.”
Beaconstac can help you make the switch to contactless marketing. You can implement invisible shopping, compensate for the reduced workforce, automate interactions and facilitate a safer environment for your employees and customers with our comprehensive solution.
Although QR Codes were designed to track automotive manufacturing parts, popular car manufacturers such as Cadillac, GM Motors, and Mercedes have adopted QR Codes for more than just tracking. Read this blog post to know other unique use-cases of QR Codes in the automobile industry.
With Google announcing their plan to phase out third-party cookies by 2022 completely, first-party data will be the go-to for brands henceforth. Read this blog post to know how CPG brands can build first-party data.
With major players such as Google and Apple kickstarting beacon-based apps in 2020, this year might be the technology comeback for several use-cases ranging from contact tracing, remote ordering, and even to help with indoor navigation.
Read this blog post to read about the latest beacon technology updates.
While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.