To capture consumer interest Dove placed large QR Codes near bus stops and frequently visited outdoor venues.
The aim was to attract attention and encourage users to scan the QR code and learn more about Dove products. In addition to this, a few dynamic QR Codes on these billboards gave access to new product features, helpful tips, and special savings.
The cosmetic and beauty company added QR Codes on print ads on Allure magazine. When scanned by a mobile device, the QR code directed readers to a mobile-optimized landing page of L’Oréal called Youth Code. This page included various products of the brand and helpful beauty information.
Coca-Cola used dynamic QR Codes on its products to deliver unique experiences and discover the interests of customers.
Their products in Spain featured QR Codes that redirect to content such as UEFA’s EURO 2012 videos. These QR Codes also connected consumers to the brand’s online community called SmileWorld. Exclusive videos and brand initiatives were promoted in this online community.
Pepsi as part of their annual summer campaign featured QR Codes on Pepsi bottles that unlocked hundreds of augmented reality filters and digital stickers. They collaborated with Instagram to kickstart their #Summergram campaign.
By scanning QR Codes consumers could access sassy summer-themed statements and labels on Instagram
This campaign encouraged consumers to use QR Codes to unlock the filters and tag Pepsi in their Instagram stories.
#5 Jameson Irish Whiskey’s QR Codes for its digital campaigns
Jameson Irish Whiskey unveiled its much-anticipated limited-edition bottle through a QR code campaign. They started a campaign by giving an opportunity to their consumers to customize and design the company’s beverage labels.
Consumers could scan either Near Field Communication (NFC) tags or a QR code placed on the neck of the bottle to direct to Jameson’s website where they could design customized labels of their choice. The best designs won personalized limited-edition bottles.
#4 Lays featured Facebook QR Codes to engage customers
Friso, a part of FrieslandCampina, one of the world’s largest dairy companies usedSmart QR Codes.
These were printed on Friso cans for traceability. FrieslandCampina could track the movement throughout the supply chain starting from dairy farmers, importers, to distributors.
Another product QR code was printed on the cans where consumers could scan it through their smartphones and experience the grass-to-glass journey of the product. Using same QR codes FrieslandCampina also launched loyalty programs and promotions.
Many countries and a few states in the USA have imposed a law that CBD manufacturers should include QR Codes that inform consumers about the ingredients used and a certificate of analysis (CoA) done by a third-party lab.
Active CBD oil, a product of Happy CBD Store uses QR Codes in their product label. A scan of these QR Codes directs consumers to a webpage where they can download the latest lab test for the product and the batch.
#1 Miller Lite unique marketing campaign through CPG QR Codes
Miller Lite released a “Miller Lite Offline Can”. A special edition can was made available for free by participating in a QR Code campaign at bars starting January, 2020.
Customers are asked to scan a QR code placed on the branded table tents. Then, they have to put their phones down on the bar for 30 minutes. Once the timer goes off, customers get a free “Dark Can”. Miller Lite encourages customers to build real communities through this digital campaign.
Future of CPG brands using QR Codes
CPG brands use QR Codes to not only provide information but also engage and build strong customer relationships.
Other brands of various industries such as retail, real estate, banking are using QR codes to engage customers through augmented reality videos, to make quick payments, avail PDF documents, and even link to interactive games. The use cases for QR Codes are endless.
CPG brands continue to find more innovative ways to use QR Codes for their products and improve customer experience.