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With lockdown regulations being relaxed in several countries across the world, luxury hotels, especially resorts will be more in usage since it promotes exclusivity and minimal contact with one another. But, switching to QR Codes for hotels with QR Code menus, contactless access to rooms, and check-outs, it is a sure-shot way of keeping the premises safe.
Park Lane Hotel in New York City incorporated QR Codes in their advertisements to increase direct bookings. Every time a user scanned the QR Code, they were redirected to the hotel’s website and booked a room with a 25% discount on booking.
The tourism and hospitality industry has demonstrated expertise in processes that are typically labor-intensive, thus consuming a considerable amount of their time.
One of the prime factors for the usage of QR Codes for hotels is to ease daily operations, increase ROI and customer retention, and deliver a high level of client service.
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QR Codes for hotels is not only beneficial for the administrators and support staff but also for the guests – by enhancing their stay.
8 ways QR Codes for hotels can be implemented
According to Washington Hospitality Association, about 70% of hotels provide QR Codes to their customers for booking reservations.
Considering that most customers own a smartphone, incorporating QR Codes in hotels can only enhance customer experience, thus increasing customer loyalty and engagement. For seamless and efficient check-in experiences, consider incorporating contact center AI that can streamline guest interactions and enhance overall customer satisfaction.
Here are eight ways QR Codes are used in hotels – Check-in made easy
1. Check-in made easy with QR Codes for hotels
Royal Cliff Hotel in Pattaya, Thailand, has QR Codes for express check-in for guests. These QR Codes are presented to them upon reservation on a printed page for guests to scan before they check-in.
The inclusion of QR Codes has paved the way for an accelerated check-in process for guests upon arrival, eliminating long waiting lines, and making way for a seamless hassle-free experience.
QR Codes for hotels for check-in and check-out
Scanning a QR Code takes less than a minute, and thus, QR Codes for checking in at hotels is a substantial way to enhance the customer experience.
- Place QR Codes on the customers’ reservation page or at the concierge that, upon scanning, redirects the customer to the hotel’s check-in webpage
- Make sure to keep the webpage user friendly, and
- Include minimal questions for a quick check-in
Contactless check in for hotels: How to implement it
Most hotels now have QR Codes on keycards to access their rooms. QR Codes along with RFID technology has revolutionized the check-in process at hotels.
A customer has to scan the QR Code to enter their room. This is safe, secure, and also avoids unnecessary fumbling with the keycard.
Attach the QR Code to a feedback form so the customer can leave a review behind easily before checking out. You can also leverage QR Code attendance tracking during various events that take place in your hotel.
Dynamic QR Codes for checking in can help hoteliers and administrators to edit information regularly to keep the customers engaged and not stumble upon outdated information.
The hotel staff can also personalize the stay for customers by allowing them to fill in a form to help deliver a rather enjoyable experience.
Learn how to add QR Codes on webpages
2. Switch to a QR Code menu
Customers gauge the quality of hotels and their efforts in enhancing the customer experience with room service facilities.
Most hotels have upped their technology game for room services by introducing contactless interior changes, automatic laundry and food orders, and additional requests.
However, in this tech-savvy age, room menus are still on paper.
QR Code menus
- Include QR Codes in hotel room catalogs that redirects customers to the hotel’s digital menu. The guests can order anything they wish with a simple custom button that alerts the staff
- Include a feedback form along with the menu to evaluate which item is hot-selling and which isn’t on the menu
- QR Codes for menus can also be used to book reservations at the hotel restaurant
Room service menus consisting of editable QR Codes can help hotel staff and planners in updating their offerings and menus even after printing.
Redirect the guest to a landing page that sets aside slots for reservations and also, send a timely reminder just before their reservation.
Boston Hilton Downtown added QR Codes to their hotel room catalogs redirecting the guest to a vividly illustrated menu on their smartphone without even downloading an app. The hotel benefited over 30% in three months.
3. Collect feedback via QR Codes at hotels for an enhanced customer service
The tourism and hospitality industry thrives on receiving customer feedback to deliver the best for their guests.
Typically, hotels leave behind a paper feedback form at the concierge before guests check out. This process is not only arduous and tiresome but, also, difficult to keep track of the feedback since hoarding paper forms are quite a task.
- Include feedback QR Codes at the reception desk before a guest checks out
- Attach a PDF QR Code along with the feedback form to access reviews and feedback quickly
These feedback QR Codes can help hotel administrators to collect and categorize feedback and reviews in one place.
With the help of QR Codes, hotels can fine-tune their services based on the feedback received.
4. Share contact details effortlessly with QR Codes
Guests usually do not have their hotel’s contact details stored in their smartphones, especially out-of-state travelers.
Hotels must make sure their contact details are always accessible by their guests to book a taxi, change check-in or check-out time, and to accept special requests.
- Include QR Codes on business cards, pamphlets, and menus, including Du Jour Menu, so customers can save the hotel’s contact details on their smartphone
- Link the QR Code to a web page that allows guests to edit their reservations and even request for individual customizations
vCard QR Codes can help customers retrieve the hotel’s details easily without the need to type in their information.
Also, redirect the QR Code to a separate webpage that showcases local attractions for guests to visit and experience the destination’s specialties.
Read how to add location QR Codes to your business cards
5. Promote events with QR Codes at hotels
Engaging guests in activities and events in a hotel is one of the main attractions of any hotel. Most hotels have in-house events, games, and other activities for guests to enjoy their stay at their premises.
Majority of the big hotels lend their biggest rooms for mass events such as corporate meets, mass hiring interviews, or provide unique wedding experience packages.
Make it easy for guests to have an overview of the ongoing activities and events in the hotel by including an event QR Code on posters and brochures around the property.
Make use of dynamic QR Codes that can be customized to change the location, time, date, and specialty of the event without having to deploy new QR Codes every time a new event is created.
Interested guests can RSVP to the host and save it in their calendar to be reminded of the events ahead of time.
Learn how to include QR Codes for posters and QR Codes for brochures
6. Showcase special features with QR Codes for hotels
Guests evaluate the quality of a hotel by reviewing its amenities and unique offerings such as availability of pool, spa, lawn, gym, and entertainment.
Generally, hotels and resorts showcase their features on their official website and app. Typing on the website is too much of a hassle for guests to review the hotel they are booking.
Include an image gallery QR Code that demonstrates a hotel’s special takeaways and features on print media ads and across the property so guests can quickly scan the QR Code to view the hotel’s amenities.
Guests can also easily book a spa session, game, or even a booking for dinner after viewing the hotel’s special features by just scanning the QR Code.
Tip: Make sure the QR Codes are displayed in shared spaces such as the lobby or the dining area with a CTA, so it stands out.
7. Loyalty programs powered by QR Codes for hotel guests
Customers love coming back to properties that treat them with special care. There’s a substantial reason why customers come back to hotels with round-the-year discounts and offers.
Several A-list hotels such as Lemon Tree Hotels, Marriott, and Hyatt have their versions of loyalty discounts for loyal customers.
The loyalty programs are personalized to each customer to cater to their services for a satisfying experience.
Deploy QR Codes for loyalty programs
QR Codes can be leveraged to include loyalty programs for new and existing customers. Encourage customers to become members of the hotel loyalty program at a discounted price for scanning a QR Code.
Assign a special QR Code to each customer, so it’s easy for the hotel staff to allocate and categorize them into different categories based on their personal preferences.
- Another way to include QR Codes for loyalty programs is by printing QR Codes on print media advertisements such as flyers, brochures, billboards, and receipts.
- Provide additional discounts for customers who land on the booking page by scanning QR Codes for booking a room or a reservation
- Add a clear CTA such as ‘Scan QR Code to get 25% off’ so customers know what they are scanning
- Make use of vCard QR Codes to store their contact information to let them know about exclusive offers on a timely basis
Learn how to include QR Codes for print media ads for better customer service
8. Retarget potential customers
Delivering relevant adverts and retargeting customers that landed on the website but didn’t go through with a reservation is crucial for increasing sales.
Include QR Codes on marketing campaigns on sidewalks, print media ads, and billboards. Encourage customers to scan the QR Code to land on the hotel’s social media channels and official website of the hotel.
Track QR Code scans and retarget potential customers
Dynamic QR Codes can be tracked and analyzed to fine-tune marketing campaigns on social media and print media advertisements based on customers’ scan behavior and trends.
Retargeting is a vital part of any business’s marketing strategy, especially for customers who didn’t convert. Having a precise retargeting strategy is essential to keep the KPIs steady, increase sales, and ROI.
- Perform split A/B testing in case of multiple marketing campaigns to determine the best performing campaign and the least performing campaign
- Integrate the QR Codes with Google Analytics and compare two campaigns using Uniqode’s dashboard and deliver the right campaign on Facebook and Google
Learn how to track QR Codes and retarget customers to fine-tune marketing campaigns
Leverage QR Codes for hotels to amplify customer experience
The hospitality and tourism industry has evolved in leaps and bounds over the last couple of years by including the latest technology to stay abreast of the latest trends.
Technologies such as artificial intelligence, blockchain, and machine learning are typically used in hotels and resorts to enhance customer experience and increase customer engagement.
QR Codes, on the other hand, are not as expensive as other technologies but deliver an equally fulfilling experience.
QR Codes are easy to troubleshoot, affordable, edit, trackable, and can even be used for retargeting. These features go in tandem with a hotel’s marketing efforts to especially amplify customer experience, thus, benefiting the hotel as well.
Tell us how your hotel uses QR Codes in the comments below.
Want to create QR Codes for your hotel for marketing purposes? Buy our QR Code solution here. If you need assistance, contact our QR Code experts to schedule an appointment.
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