QR Codes for Hotels: How to Implement it for Better Customer Journeys
Last Updated: May 29, 2020
With lockdown regulations being relaxed in several countries across the world, luxury hotels, especially resorts will be more in usage since it promotes exclusivity and minimal contact with one another. But, switching to QR Codes for hotels with QR Code menus, contactless access to rooms, and check-outs, it is a sure-shot way of keeping the premises safe.
Park Lane Hotel in New York City incorporated QR Codes in their advertisements to increase direct bookings. Every time a user scanned the QR Code, they were redirected to the hotel’s website and booked a room with a 25% discount on booking.
The tourism and hospitality industry has demonstrated expertise in processes that are typically labor-intensive, thus consuming a considerable amount of their time.
One of the prime factors for the usage of QR Codes for hotels is to ease daily operations, increase ROI and customer retention, and deliver a high level of client service.
Customers gauge the quality of hotels and their efforts in enhancing the customer experience with room service facilities.
Most hotels have upped their technology game for room services by introducing contactless interior changes, automatic laundry and food orders, and additional requests.
However, in this tech-savvy age, room menus are still on paper.
QR Code powered menus
Include QR Codes in hotel room catalogs that redirects customers to the hotel’s digital menu. The guests can order anything they wish with a simple custom button that alerts the staff
Include a feedback form along with the menu to evaluate which item is hot-selling and which isn’t on the menu
QR Codes for menus can also be used to book reservations at the hotel restaurant
Room service menus consisting of QR Codes can help hotel staff and planners in editing their offerings and menus even after printing since they are editable.
Redirect the guest to a landing page that sets aside slots for reservations and also, send a timely reminder just before their reservation.
Boston Hilton Downtown added QR Codes to their hotel room catalogs redirecting the guest to a vividly illustrated menu on their smartphone without even downloading an app. The hotel benefited over 30% in three months.
3. Collect feedback for an enhanced customer service
The tourism and hospitality industry thrives on receiving customer feedback to deliver the best for their guests.
Typically, hotels leave behind a paper feedback form at the concierge before guests check out. This process is not only arduous and tiresome but, also, difficult to keep track of the feedback since hoarding paper forms are quite a task.
Engaging guests in activities and events in a hotel is one of the main attractions of any hotel. Most hotels have in-house events, games, and other activities for guests to enjoy their stay at their premises.
Make it easy for guests to have an overview of the ongoing activities and events in the hotel by including an event QR Code on posters and brochures around the property.
Make use of dynamic QR Codes that can be customized to change the location, time, date, and specialty of the event without having to deploy new QR Codes every time a new event is created.
Interested guests can RSVP to the host and save it in their calendar to be reminded of the events ahead of time.
Guests evaluate the quality of a hotel by reviewing its amenities and unique offerings such as availability of pool, spa, lawn, gym, and entertainment.
Generally, hotels and resorts showcase their features on their official website and app. Typing on the website is too much of a hassle for guests to review the hotel they are booking.
Include an image gallery QR Code that demonstrates a hotel’s special takeaways and features on print media ads and across the property so guests can quickly scan the QR Code to view the hotel’s amenities.
Guests can also easily book a spa session, game, or even a booking for dinner after viewing the hotel’s special features by just scanning the QR Code.
Tip: Make sure the QR Codes are displayed in shared spaces such as the lobby or the dining area with a CTA, so it stands out.
Delivering relevant adverts and retargeting customers that landed on the website but didn’t go through with a reservation is crucial for increasing sales.
Include QR Codes on marketing campaigns on sidewalks, print media ads, and billboards. Encourage customers to scan the QR Code to land on the hotel’s social media channels and official website of the hotel.
Track QR Code scans and retarget potential customers
Dynamic QR Codes can be tracked and analyzed to fine-tune marketing campaigns on social media and print media advertisements based on customers’ scan behavior and trends.
Retargeting is a vital part of any business’s marketing strategy, especially for customers who didn’t convert. Having a precise retargeting strategy is essential to keep the KPIs steady, increase sales, and ROI.
Perform split A/B testing in case of multiple marketing campaigns to determine the best performing campaign and the least performing campaign
Integrate the QR Codes with Google Analytics and compare two campaigns using Beaconstac’s dashboard and deliver the right campaign on Facebook and Google
Leverage QR Codes for hotels to amplify customer experience
The hospitality and tourism industry has evolved in leaps and bounds over the last couple of years by including the latest technology to stay abreast of the latest trends.
Technologies such as artificial intelligence, blockchain, and machine learning are typically used in hotels and resorts to enhance customer experience and increase customer engagement.
QR Codes, on the other hand, are not as expensive as other technologies but deliver an equally fulfilling experience.
QR Codes are easy to troubleshoot, affordable, edit, trackable, and can even be used for retargeting. These features go in tandem with a hotel’s marketing efforts to especially amplify customer experience, thus, benefiting the hotel as well.
Tell us how your hotel uses QR Codes in the comments below.
As the world continues to sail through uncertainty in the newly adopted world, businesses are faced with many challenges – shifting business hours, fluctuating supply chains, and protecting their employees – all while ensuring that the public health is a priority whilst taking these decisions.
Contactless solutions will be the new future in a post-pandemic world. Contactless technologies such as NFC tags and QR Codes are on the rise and will continue to be in existence since it promotes zero-touch.