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NFC for Luxury Brand Strategy: Fight Counterfeit and Market Effectively

The global counterfeit market is slowly growing to be hazardous accounting for $1.2 trillion globally.

Luxury brands especially fall prey to it.

NFC is a pathway that gives brands more ways to strengthen the brand, streamline operations, and connect with customers to increase revenue and protect the brand.

Apoorva Hegde

Last Updated: February 11, 2021

NFC for Luxury Brand Strategy: Fight Counterfeit and Market Effectively
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