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Shoppable QR Codes: The Next Big Advertising Opportunity

Brands today are relying more on direct-to-customer interactions to sell their products on social media. TV advertisements are facing a lower engagement rate as viewers are using smartphones and tablets during commercials. NBCU and other brands are using shoppable QR Codes to engage viewers by letting them buy products by scanning QR Codes on the TV screen which links to the brands’ e-commerce website.

Yathish Kumar TK

Last Updated: March 31, 2021

Shoppable QR Code for a clothing brand on television
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