Last Updated: January 18, 2021
63% of companies that are outgrowing their competition are using automation. The reason?
It’s simple. Automation in marketing saves time, increases customer engagement and drives upselling.
So, why aren’t more companies using it?
According to CircleResearch and B2B marketing, 61% of companies surveyed found the implementation process difficult.
This is why, we decided to help you automate your tasks better, faster and make the process easier by integrating Zapier with our QR Code Solution.
Zapier is an online automation tool that connects over 1,500 apps. You can create custom workflows so that when one action is triggered, an automated task starts running in the background. And, you can do all this without any coding or relying on developers.
You might like: Getting Started with Zapier
1. Sign up for Zapier using your email address or Facebook or Google Account.
2. On the Zapier dashboard, click on ‘My Apps’
3. Under ‘My Apps’, you will find ‘Connected Accounts’. Search for Beaconstac and click on it.
4. A new window will pop-up. Enter your Developer Token and Organization ID here. (You can find this information under ‘My Account’ on the Beaconstac dashboard.)
5. And, you’re done! Now you can start creating Zaps.
Need to know if your QR Code campaign is working?
Now, you or your team can get notified via Gmail or Slack whenever a user scans your QR Code. This is fruitful for pilot tests, split A/B testing, ensuring scannability when a customized QR Code has been used and the overall efficacy of a campaign.
Click on ‘Make a Zap’ on the dashboard
STEP 1: WHEN THIS HAPPENS
#1. Choose App & Event
Search for Beaconstac in the list of apps
#2. Choose Account
Select your Beaconstac account and click on Continue
#3. Find Data
Zapier tests if they are able to find data from your account. If you have created and scanned a QR Code, Zapier will pull in sample data.
STEP 2: DO THIS
#1. Choose App & Event
Search for the app you want to connect. Let’s say you want to connect Gmail. Search for and select Gmail.
Now, Choose the Action Event. You can choose from a bunch of options – send an email, create a draft, or search for an email. For this particular Zap, choose ‘Send an Email’
#2. Choose Account
Connect your Gmail account by signing in.
#3. Customize Email
Only 2 fields are mandatory here – the body and the subject. To trigger emails to your account, enter the email address in the ‘TO’ field.
#4. Send Data
Again, Zapier will test this integration to see an email can be successfully sent.
Turn on your Zap to make it live.
You might like: How to create a custom QR Code (+ 9 Design Tips)
Instead of sending notifications on email or Slack, you can also trigger the creation of a new row with data in a Google Sheet.
This can help you gather data effectively and present it to help you create a robust marketing strategy
Follow Step 1 as mentioned above.
STEP 2: DO THIS
#1. Choose App & Event
Search for Google Sheets and select it.
For the Action Event, select ‘Create Spreadsheet Row’.
#2. Choose Account
Connect your Google account by signing in if you haven’t already.
#3. Customize Spreadsheet Row
The mandatory fields here are ‘Worksheet’ and ‘Spreadsheet’ so that you can create a new row in the right file.
#4. Send Data
Click on ‘Test & Continue’ to allow Zapier to test this integration to see a new row is created.
Turn on your Zap!
You can change the Trigger Event to ‘New Form Response’ and send leads an email when they leave their email address in a lead generation or feedback form. Realtors, retailers, SMBs can use this to send leads or customers a welcome email, their latest newsletter, use their email to start a drip campaign using MailChimp.
Instead of creating a one-step integration, you can also create multi-step Zaps to connect more apps.
You might like: The complete guide to multi-step Zaps
Learn how to restrict your content with a password or age, design colourful coupon QR Codes, download scalable SVG QR Codes, and customize the QR Code frame.
Maximize your QR Code and NFC marketing campaigns with these feature updates.
How an image consultant leverages Beaconstac’s QR Codes and you can too!
How to add logic jumps, use the calculator and trigger SMS notifications with Beaconstac’s forms.
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This blog was originally published on July 20th, 2020 at 02:35 pm