Last Updated: December 30, 2020
According to studies, health club memberships have grown by 28% over the past decade and by 5.5% since 2018.
The fitness industry has pivoted to technology to help clients stay fit on the go – from fitness tracking apps to body-regulated controllers to pedometers, gyms, and other fitness services have evolved significantly over the years.
Traditional health and fitness activities have turned to QR Codes, RFID, and AI to facilitate gym-goers and trainers for a smooth experience.
Let’s read this blog post to know how QR Codes for fitness products and gyms can be leveraged.
Gym goers continuously distress about understanding their fitness routine and following the correct method, thus turning to their digital devices to understand better.
To avoid this, embed video QR Codes on pieces of equipment at gyms and wellness studios so users can scan the QR Code and watch the instructional video curated by a fitness expert and continue with their routine without a hiccup.
According to PR News Wire, a fitness company in London, Weightplan, uses QR Codes on various fitness equipment in several of their centers. When these QR Codes are scanned, users are directed to instructional videos demonstrating each piece of equipment in detail.
Printing QR Codes on fitness products in gyms can save a lot of time for gym-goers, especially for beginners.
In Fort Worth, Texas, Vigor Active has leveraged QR Codes on all their fitness equipment to demonstrate its correct functionality.
Dr. Stephen Newhart, the owner of Vigor Active, says, “We created a QR code for the web link and posted the QR code on the corresponding machine. Our patrons merely have to scan the code, and their phone takes them directly to the video demonstration.”
Customer feedback is vital for every industry, more so for gyms and fitness studios. Customer feedback can significantly enhance and alter the way gyms and fitness centers cater to their users, improve ROI, and help in the overall business.
Take out paper customer feedback forms and replace them with feedback QR Codes at entry points and common gathering areas so patrons can scan them with their smartphones and leave feedback easily.
Offer an incentive to users when they leave feedback, such as a free protein bar, discount on gym wear, or even a collective discount when they renew their membership.
Gyms and wellness studios can also make use of QR Codes for loyalty programs to redeem and reward regular customers.
Popular gyms such as Golds Gym, LA Fitness, and 24-hour Fitness all have their exclusive mobile apps to help users workout anywhere, anytime.
39.46% of gym members in the UK indicated that lack of time is their biggest hurdle in getting to the gym.
Make it easy for gym-goers to workout at any time of the day by encouraging them to download the gym’s exclusive app. Embed app QR Codes at visible points in the gym so uses can easily spot the QR Code, scan it, and download the app in a wink.
Include these apps download QR Codes on marketing materials, common gathering points at the gym, and fitness equipment to increase the app downloads.
Gyms and other fitness centers hosting group exercises typically mark patrons’ attendance to clear up space, provide gears, and follow up on missing attendees.
Say goodbye to the physical mark-up attendance system by setting up QR Codes at gyms to help users sign in easily with a single scan. Embedding QR Codes to mark attendance ensures a quick check-in without holding up too much time for users.
Besides, the onset of the COVID-19 pandemic has forced several countries to follow stringent actions to curb the virus’s spread by minimizing contacts, especially at gyms.
Thus, most gyms and fitness centers have now opted for QR Codes to mark attendance to reduce human contact as much as possible.
Place the QR Code at the class entry point and link it to a landing page so users can scan the QR Code to mark their attendance.
Several gyms such as Cult Fitness, 24-hour Fitness, and Golds Gym have leveraged QR Codes at their gyms to mark attendance.
With a multitude of health supplements and gym equipment available in the market, it is increasingly difficult to differentiate between a dupe from the original. The downside of consuming fake supplements is that it delays the progress and potentially harms the user.
In light of several such cases, brands have leveraged QR Codes on product packaging to help consumers identify the product’s authenticity and impart useful information about the product.
“It’s important to do your research about the product before purchasing it. Avoid buying from anyone in the gym. The barcode/QR code test is a safe way to determine its authenticity,” says fitness expert Amaresh Ojha.
ApexGray, a UK-based environmentally conscious sportswear brand, has switched to QR Codes to remove single-use items from their products.
The QR Codes are slated to be added to the washing labels of their Spring 2021 menswear range. When scanned, the user is redirected to the product page where further information on the respective product/detailed washing instructions can be sought.
Link the QR Code on the product to a website to explain nutrition values, ingredients of the product, and nutritional recipes that can be made using the product.
QR Codes are a definite way of bridging the gap between offline and online platforms. Including QR Codes on marketing materials such as flyers, banners, emails, and even on social media platforms can help gyms and fitness centers up their marketing efforts.
Increase the gym’s ROI and followers by embedding QR Codes for fitness products and gyms. Link the QR Code to the gym’s official website and social media so uses can scan the QR Code to browse through the content, watch encouraging videos, and help them sign up for free classes and training.
Promote the gym and wellness studio easily by encouraging users to scan the embedded QR Code at the center.
The gym can also use QR Code tracking to track the number of sign-ups, visitors, and other metrics by analyzing the number of scans, OS used, and location of the scan.
In light of the recent outbreak of the COVID-19 virus, gyms and fitness centers have been strictly advised to adhere to social distancing and maintain a constant hygiene environment to curb the virus’s spread.
To aid this, embed QR Codes on fitness products and common gathering points at the gym so users can verify when the equipment, gears and verify when the common area was last cleaned.
Link the QR Code to a website, so gym-goers can clarify the person in charge of cleaning, the staff’s health status, and the time it was last cleaned.
The usage of technology such as QR Codes, NFC, and trackers has helped users alleviate their everyday routine and help them stay relevant, keep them safe amidst the virus outbreak, and help gyms and fitness centers at the same time too.
Embedding QR Codes for fitness products and gyms are easy to troubleshoot, use, and can be used for multiple purposes to boost the gym’s ROI to ultimately increase brand awareness and member retention.
Jump on the bandwagon today and utilize QR Codes’ power for fitness products and gyms to experience the technology’s benefits!
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This blog was originally published on December 29th, 2020 at 12:35 pm
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