This is where technologies such as QR Codes come into play and transform the way businesses interact and position themselves.
QR Codes on business cards digitize your marketing efforts. They have the potential to positively impact your business in terms of growth, ROI, and brand image.
How to create a QR Code for business cards
Step 1: Log on to the Beaconstac dashboard
Log on to the Beaconstac dashboard and click +Create QR Code.
Step 2: Select QR Code type
Select a QR Code campaign from the ones listed.
Step 3: Customize the QR Code
Customize your QR Code’s eyes, data pattern, add a logo, background, and a call-to-action frame text.
Step 4: Download QR Code
Download your QR Code in any of the five available formats – PNG, JPG, SVG, PDF, EPS. The PNG format is recommended for printing QR Codes on business cards.
QR Codes on Business Cards: Use Cases
#1. Schedule appointments
According to Bookedin’s article, 76% of clients use their mobile phones to book appointments online.
To cater to your mobile-first clients, print QR Codes on your business cards to provide an easy-to-use appointment scheduling system. Clients can book appointments with just a single scan using their smartphone.
Use form QR Codes to direct clients to an appointment booking form to fill in their details and schedule appointments seamlessly.
If you’re a real estate agent, form QR Codes on your business card is a convenient way for potential buyers to book house viewings. The same goes whether you’re an architect, a freelance content writer, or the CEO of an enterprise.
#2. Promote your business
According to Aura Print’s article, 57% of business owners think business cards are essential for promoting their goods or services.
Print QR Codes on your business cards to direct potential customers to your website or product catalog. Use website QR Codes to link customers to your website. PDF QR Codes come in handy when you need to display the array of products your business offers.
By adding a QR Code on your business card, clients are aware of what your business entails from the get-go, which helps them make informed decisions.
I started using QR Codes on my business cards over a year ago and have seen a lot more traction on my website because of it! When I hand clientele my card, they are immediately drawn to the code because of its uniqueness and interactive element.
According to Juniper Research’s study, the number of coupons issued via mobile and online channels will grow by more than 60% by 2021, reaching a whopping 362 billion coupons.
Incentivize the first interaction with your prospects for fruitful results. Provide special deals and discounts to customers that scan the QR Code on your business cards.
Let’s say you’re a hairstylist and want to attract new customers to your salon.
Add a coupon QR Code on your business card for potential clients to scan and access an attractive discount for their first visit. This will prompt revisits and fast-track business growth significantly.
Not to mention that it will result in better word-of-mouth marketing and referrals.
QR Codes on business cards could be utilized as a marketing strategy to reward people’s curiosity with a promotional offering. It’s a great way to get creative use out of your business cards and should be taken advantage of.
When trying to attain more clients, collaborators, or a new job role, it can be a hassle to carry your portfolio around while rushing for meetings and interviews.
To eliminate this hassle and minimize the detrimental effects of vast paper usage on the environment, print QR Codes on your business cards to share your portfolio.
Whether it’s a PDF, image, audio file, or the works, a QR Code instantly displays your digital portfolio to the relevant stakeholders.
It sets you apart from your competitors and offers the added convenience of reviewing your work from the comfort of their mobile devices.
#5. Share social media handles
According to LYFE Marketing’s article, 91% of all social media users access social channels via mobile devices.
Add QR Codes on your business cards to link clients to your social media profiles. Use social media and Facebook QR Codes to let clients explore your online presence, engage with your business, and increase your social media visibility.
Monitor your social media traffic and retarget visitors to maximize the number of conversions for your business.
Add value to your interactions and build stronger relationships with the help of social media QR Codes on your business cards.
We use QR Codes on our business cards to link to our LinkedIn profiles, which makes networking a breeze. We can easily connect with people right as we’re talking to keep the conversation going and continue building the relationship.
Here’s why QR Codes on business cards are a good idea
#1. Editable & Trackable
Dynamic QR Codes on your business cards can be modified and tracked at any time. You can A/B test different variations of campaigns to figure out what works best.
Dynamic QR Codes are equipped with an in-built analytics module that tracks the number of scans, locations, and devices used.
Measure the success of your campaigns using first-party data, and optimize to increase conversions and achieve higher ROI.
According to Lucidpress’s report, consistent presentation of a brand has seen to increase revenue by 33%.
QR Codes have the flexibility to be customized as per your needs. You can change the color scheme, select a predefined template, choose a data pattern, and add a logo to represent your brand tone throughout.
#3. Takes up minimal space
A QR Code takes up approximately 1 cm x 1 cm on your business card for thorough scannability.
You can share unlimited amounts of information via QR Codes on your business card while taking up the least amount of space. This reduces the effort required to market your brand and helps you convey what’s relevant in a short span of time.
#4. Easy to set up
Creating QR Codes for your business card is a simple feat. It doesn’t require any coding and takes up little of your time.
With a robust QR Code generator, you can easily create QR Codes for your business cards without compromising quality. Customize it as per your liking, track your campaigns’ performance easily, and improve your overall marketing strategy.
#5. Gives technological edge
As a digital marketer, I adore anything that helps my brand stand out from the crowd. Business card QR Codes are versatile tools that give me tons of control over how I market and network in person.
The power of automation coupled with QR Codes helps DTC brands that have Shopify stores upgrade their coupon marketing strategy. Check out this quick guide to connecting Shopify and Beaconstac’s QR Code solution using Zapier with some helpful tips and benefits galore.