How to Use QR Codes in your Social Media Marketing?
Last Updated: February 23, 2021
You must have heard about QR codes to be naturally associated with websites. But times have changed, and social media is as essential as websites for marketers.
Let’s dig into the trend!
Marketers these days are associating QR codes with their social media profiles because now social media takes up a considerable part of their digital marketing funnel. Moreover, it gives the benefit of not calling out loud ‘Follow us here’, instead ‘Go ahead and scan it!’ which creates curiosity in the user.
There are a lot of companies who don’t have a website yet and rely on social media for their online presence. So, social media QR codes are a big bang for them.
But if you haven’t used QR codes for your social media, I understand you might have a bunch of questions popping in your head right now.
Let me help you with that.
Can Social Media QR codes really benefit you?
If you haven’t started with QR codes for social media, this question is meant to pop into your head. And it definitely should because you should always know where your social media marketing boat is sailing.
1. Link to relevant social media posts and save money
Let’s say you are creating an advertisement for a magazine and you are paying for a particular space in it. The usual method of advertising will make you explain and elaborate on your topic of concern, and how you are providing a solution for it. Basically, if a reader looks at the ad, he/she will get an A to Z idea of what you are providing.
Let’s add a pinch of creativity here.
Users get more interested when your ad can create curiosity in them. You can do that by creating a minimal text and visual-based ad content by adding a QR code with it.
If your ad copy and visuals are interesting enough for the user, they might scan your QR code where you can lead them to your social media post where you have explained it in detail.
This way you will not only promote your ad but also gain more social media views. There are chances that the viewer might also start following you or sharing your post with their community.
And yes, cheers on saving the money on less ad space!
Pro Tip: You can launch a contest ad with a compelling copy and interesting rewards and the viewer will be eager to know more about it and hence will land on your social media profile.
2. You can easily keep a check of the statistics
Social media marketing can be taken further to success only with the needed analytics. Because only then you will know where to focus more and less.
So, if your Facebook has a sudden increase in followers, you are witnessing increased blog traffic or your Twitter is bloating with retweets, the first question that comes to a marketer’s mind is ‘Where are these people coming from?’
And if the traffic is from the QR Codes, you will know because they provide excellent statistics. Moreover, you can also get to know which location of your ad worked better as well as the best times to scan it.
3. Targets mobile users
Smartphones are now used more than ever and are a major part of people’s lives. To connect, to shop, to write, to share, smartphones are utilized for so many reasons. According to the eCommerce stats, 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews or compare prices.
This is why QR Codes can boost your social media marketing strategy. If you need more assurance, you can see the graph curve of the number of users rising consistently.
QR Codes are easy to use and are just a click away to these users so here is another full-proof benefit of using them.
Not without wasting much time, let’s take you through the best part of the blog.
How to Use QR Codes in your Social Media Marketing?
The most basic way to use OR Codes in social media is to link them to your social media profiles. You can simply go to your social media profile, copy the profile URL, paste it into a QR code generator, and generate a code!
And there you go!
You have a social media QR code that you can use to promote your business and which can allow people to like, comment, share, and follow you. Most of the social media networks allow you to generate a QR code within the network so the choice is all yours!
But we are here to dig deeper!
Let’s take a look at how to do it right for each social media network.
1. QR Code for Facebook
Facebook QR codes allow people to directly jump to your Facebook page where they are allowed to like, comment, and share your posts. This eliminates the time and patience required to type a URL or to search for your Facebook page manually and hence brings more users rapidly.
Any user can just open their camera, scan the code, and visit your social media profiles. While the conversion rate of the QR code also depends on how you are promoting your ad. It’s necessary to create curiosity, and excitement in the user’s mind so that they scan your code right away.
To explain this further, look at how this community music school in Concord, Massachusetts drove traffic to their Facebook page with a compelling ad.
1. Open your Facebook page and click on the “More” option.
2. Scroll down and find the option of “Edit Page” and click on it.
3. Click on “QR Code” and once it opens, click on “Link QR code” and then “My code”.
4. You can further save the QR code on your phone or even share it on different platforms.
2. QR code for Instagram
QR codes for your Instagram page can cut the chase for people. They can now directly scan and reach your Instagram page instead of looking through the explore tab or making endless guesses of your username.
And the best part is that you can’t just create a code, use it and then let it go. It can be used at multiple places like in your newsletters, print media promotions, or even to share with your friends and family.
Isn’t it better than trying to guess the username in the search box and coming across strangers?
I think it is.
So, here is how you can find your QR code on Instagram.
For Android Users:
1. Open Instagram on your phone
2. Click on the Settings menu on your profile
3. You will see the option of QR Code. This is your unique Instagram QR Code
For iPhone Users:
1. Launch Instagram on your smartphone
2. Click on the three lines in the right-hand corner of your profile
3. Here, you will have the option of the QR Code. Tap on that to view your unique QR Code
3. QR code for Twitter
Introduced back in 2016, Twitter QR codes are known to be straightforward. The code can directly take you to the profile or a specific tweet. You can utilize this on a physical advertisement where people can scan the social media QR code and follow your Twitter account to stay in touch with regular updates.
For Android users:
You can easily find your QR code on Twitter from the navigation menu icon. By clicking on the QR code option in the bottom right-hand corner, you will be displayed with a scanner. You can further share the QR code by tapping on the share icon.
For iPhone users:
In the top menu, tap on your Profile icon and then tap the QR code option in the bottom right-hand corner. Here also, you can share the QR code by simply clicking on the share button.
You can creatively work on your ads or do something as simple as just putting the word out like this.
4. QR code for LinkedIn
Imagine that you don’t have to run through a pile of business cards or ask someone to spell their name to find them on LinkedIn. What if I tell you that there is a cool way to view and request new connections to your LinkedIn network?
Sounds exciting, right?
It’s easier than you can imagine!
With its limitations, this feature can only be utilized from the application and not the desktop version of LinkedIn.
There are different ways to use it. For example, you can use it on the last slide of your presentation and witness the followers skyrocketing on your LinkedIn network or you can add your social media QR code on the back of your business card.
So, let’s begin with finding your QR code.
1. Open the LinkedIn application
2. Tap the QR code in the search bar
3. Click on ‘My Code’ to find your QR code
You can now either share your code or even save it in your gallery from the Share and Save options there.
Social media QR codes are here to stay. They save a lot of time and make connecting with people easier. Because to so many, interacting on social media is a primary part of business growth.
And, if your social media marketing hasn’t been working too well, now is the time to integrate QR codes in your strategy. With all the benefits mentioned in the blog, you will also stand out in the market.
This also suggests how important it is to stay up to date on social media because you don’t want to lead the audience to incomplete, and outdated profiles. Switch to using social media management tools like Zoho Social to utilize features like bulk scheduling, content calendar, social media analytics, etc. to manage your social media with no hassle.
But, a tool like Zoho Social can cost you a pretty penny so here is a list of Zoho Social alternatives that you can use.
Surya is an SEO Strategist at SocialPilot. He often looks out for new strategies to optimize the content. He is a problem solver by nature, a mountain person to the core, and music calms the chaos in him. Feel free to ping him on Facebook or connect with him on LinkedIn.