How to Print QR Codes on Clothing Labels: A Definitive Guide
How much information can you share using QR Codes on clothing labels? Find out with this complete guide to creating QR Codes for clothing labels with best practices and helpful use cases for your retail brand!
Although small in size, retail brands can utilize clothing labels to share valuable information with shoppers in-store.
It helps with enhancing consumers’ first impression of your brand and improves the retail experience.
However, isn’t there a limit to how much information you can display on a clothing label?
With QR Codes on clothing labels, there is no limit to the amount of information you can share with consumers. It’s a technology that helps brands accompany consumers and help them with the information they need at every stage of the consumer buying journey.
4 steps on how to print QR Codes on clothing labels
Step 1: Log on to the Beaconstac dashboard
Log on to the Beaconstac dashboard and click +Create QR Code.
Step 2: Select QR Code type
Select a QR Code campaign type from the ones listed.
Step 3: Customize QR Code
Customize your QR Code. Select a predefined template, customize the eyes, add a logo, pick a QR Code data pattern and background, and add a call-to-action frame.
Step 4: Download QR Code
Download your QR Code in any of the five available formats – PNG, JPG, SVG, PDF, EPS
#2. Choose a scannable QR Code size for your clothing label
Often, QR Codes on clothing labels are too small in size, rendering them unreadable on smartphone cameras and QR scanner apps.
A QR Code’s ideal size on a clothing label should be at least 2 cm x 2 cm to ensure it’s scannable.
You can use the formula: QR Code Size = Scanning Distance/10, where the scanning distance is the distance between the smartphone and the QR Code.
#3. Pick a suitable QR Code color for your clothing labels
When printing QR Codes on clothing labels, make sure that the color of your QR Code is in contrast to the color of the fabric you’re printing on. Otherwise, this can affect your QR Code’s scannability.
For instance, if the color of your garment’s fabric is dark in color, use a light shade for your QR Code so that it’s easily readable by smartphones.
#4. Select an error correction level for your QR Code
At times, QR Codes on clothing labels can experience natural wear and tear that will impact its scannability. To avoid this, generate QR Codes with error correction so that they’re readable even when slightly damaged.
For QR Codes on clothing labels, we recommend using an error correction level of M. This means that even if 15% of your QR Code is damaged, it will still be readable by smartphones and other mobile devices.
#5. Add a brand logo to QR Codes on clothing labels
Consistent representation improves brand recall. According to Pam Moore’s article, it takes 5-7 brand impressions before someone will remember your brand.
Add your brand logo to QR Codes on clothing labels to increase brand representation. Go the extra mile and customize your QR Code to match your brand’s color scheme and set your brand tone throughout.
#6. Add a call-to-action frame to QR Codes on clothing labels
While creating your QR Code for clothing labels, add a custom call-to-action frame text. Ensure that the text is urgent and actionable to nudge consumers towards scanning your QR Code. This will increase the number of scans and interactions with your products.
For more impact, personalize your call-to-action frame text for higher conversion rates. According to HubSpot’s research, personalized CTAs convert 202% better than plain ones.
Where are QR Codes on clothing labels used?
#1. Establish supply chain transparency with QR Codes on clothing labels
A fast-growing trend in the apparel sector is supply chain transparency. Consumers want to learn more about how their clothing items are made and their journey from manufacture to the point of sale.
Having a QR Code on clothing labels enables consumers to scan and access information such as where the fabric is sourced from, locations of fabric mills, the fair treatment of employees at factories, and the date of shipping.
Sharing this sort of information with consumers shows how transparent your brand is, which plays a vital role in earning their trust and improving your brand image.
How Ralph Lauren uses QR Codes on clothing tags for authenticity and supply chain transparency
Ralph Lauren, a luxury retail brand, uses QR Codes on clothing labels to let consumers know more about the garments they purchase. Upon scanning, they get access to detailed information about the clothing item along with styling tips.
Due to these efforts, the brand proves how authentic its garments are to consumers.
The brand’s supply chain managers also use these QR Code clothing labels to track shipments throughout the supply chain and improve traceability.
#2. Share usage instructions and clothing information using QR Codes on clothing labels
A QR Code on a clothing label opens up many opportunities for apparel brands to communicate valuable information to their consumers pre-purchase and post-purchase.
Whether it’s to share details about the fabric, washing instructions, or tips on how to recycle the clothing, this information goes a long way in helping consumers at every stage of the consumer buying journey.
Pre-purchase, information about the fabric, detailed size measurements, and colors available via a QR Code on a clothing label helps shoppers make quicker decisions while mulling over what to purchase.
Post-purchase, consumers can revisit the QR Code on the clothing tag for washing instructions.
The above efforts help increase consumer delight and lead to more purchases from consumers.
#3. QR Codes on clothing labels for brand storytelling
A great way to convince shoppers to purchase from your retail brand is by providing content that they can emotionally connect with. Emotional connections lead to trust and a better brand image. And that is where brand storytelling comes in.
Add a QR Code on your clothing labels to share your brand’s story with shoppers. Take details such as what inspired your brand and how its vision came into place, and build a story that consumers can relate to.
Incorporating QR Codes for brand storytelling plays an essential role in shaping your brand to increase consumer appeal, brand loyalty, and acquiring more consumers.
#4. QR Codes on clothing labels for coupon marketing
It’s no surprise that consumers love a good deal. 71% of shoppers look for discounts and deals on clothing before shopping, according to Statista’s reports.
Make it easier for consumers to grab the best deals by adding a QR Code on clothing labels. When they see a garment they like, they can scan and access the coupon code for their purchase.
Add a frame text that indicates the discount percentage, such as ‘Scan to get 20% off’. This gives consumers a clear idea of what the discount is and further incentivizes the entire shopping process.
When consumers know they’ll get a good discount off a clothing piece they like, it further fuels their decision to purchase it.
QR Codes on clothing labels enhance retail brands’ coupon marketing strategy due to their mobile-first nature and ease of use.
#5. QR Codes on clothing labels to promote social media
Social media is a crucial channel for retail brands. It’s where consumers turn to for fashion inspiration, advice, and the search for their next purchase.
130 million Instagram users tap on shopping posts every month, according to Instagram’s article. This further proves that social media is the hub for fashion-related research and upcoming clothing.
Add QR Codes on clothing labels to let shoppers scan and follow you on social media. This ensures that they get regular updates from your brand on new releases, the latest sales, and inspiring fashion advice.
Moreover, you can also request consumers to post a review or comment on a post to help increase visibility.
Provide an incentive such as a 10% discount on their next purchase to prompt them to engage with your brand online.
#6. Enhance consumer engagement with QR Codes on clothing labels
Whether it’s the in-store shopping experience or the moment when a consumer unboxes their latest garment purchase, engagement is key to keeping consumers happy.
Brands can use QR Codes on clothing labels to link to a virtual try-on, an augmented reality experience, an upcoming event, or exclusive content in the form of videos.
This amps up the levels of consumer engagement, grabs consumers’ attention, and elevates their mood for shopping.
Cecilie Bahnsen, a Danish designer, launched her new collection called ‘Edition‘. Each dress comes with a QR Code that, upon scanning, shows the visual history of the dress, from its first sketch to how it was fabricated, along with a helpful care guide.
This initiative aims to educate consumers on the dress’s authenticity with the help of visuals to engage shoppers in-store and instill excitement towards every designer piece.
It is a great tool to take you on a journey of the process and all the love and consideration that goes into each piece.
#7. Build a DTC channel with QR Codes on clothing labels
Retail brands depend on third-party retailers and resellers to make their clothing items accessible online to consumers.
The problem is that these brands don’t get complete access to consumer data that would otherwise help them understand consumer preferences and behavior better.
They also face the challenge of not being able to interact with consumers and market to them directly.
With the help of QR Codes on clothing labels, brands can build a direct-to-consumer channel that helps them understand their consumers better and get access to first-party data.
They can link the QR Codes to their online store so that consumers can re-order their favorite products at any time. This drives the number of repeat purchases and increases traffic to your online store.
A DTC channel eliminates the need for a middleman since these brands have complete ownership of the manufacture, marketing, and distribution of their clothing items. They can leverage the data they attain towards optimizing their sales and marketing funnel.
Marina Larroudé, the co-founder of her fashion brand Larroudé, launched a new shoe label. Each shoe comes with a unique QR Code on its sole that redirects consumers to the exact shoe on the brand’s website.
Consumers can share this QR Code with friends and family. For every purchase using this unique QR Code, the original consumer gets $10 off their next purchase. The friend or family member gets $15 off at the time of sale.
This campaign is a great way to drive traffic to the brand’s website and get consumers to make purchases online. It gives the brand complete end-to-end control over their marketing efforts and helps them understand what their consumers love.
BONUS: Huh, all of this sounds exciting! Can I do it all with a single QR Code?
Absolutely! Use our landing page editor and place all the relevant links on one page. Convert this landing page into a QR Code. You can also break it down by stages – evaluate the product, already a customer, and be an influencer. Based on what the consumer clicks on, they’ll be directed to the relevant page.
Frequently Asked Questions
1. Do QR Codes work on clothes?
Yes, QR Codes do work on clothes. With the right QR Code generator and following the best practices, you can easily create a QR Code for clothing.
2. How do I generate QR Codes for clothing labels?
Yes, you can print a QR Code on fabric. All you need to do is ensure that your QR Code’s color contrasts with the fabric’s color. Also, make sure that the material isn’t rough in texture since this can affect the QR Code’s scannability.
4. How do I print my QR Code on a clothing label?
Once you’ve finished creating your QR Code, you can download it as an image and add it to your clothing tags or embroider it onto your clothing labels using stencils.
5. How do I scan a QR Code on a clothing tag?
Open your smartphone’s camera app, position it above the QR Code, make sure it’s clearly visible, and scan it.
The power of automation coupled with QR Codes helps DTC brands that have Shopify stores upgrade their coupon marketing strategy. Check out this quick guide to connecting Shopify and Beaconstac’s QR Code solution using Zapier with some helpful tips and benefits galore.