How DTC Brands Can Enhance YouTube Video Marketing Campaigns Using QR Codes
Finding ways to automate your video marketing campaigns? This complete guide covers how you can update your YouTube video marketing campaigns in real-time, along with the importance of adopting an omnichannel video marketing strategy for your DTC brand.
Your brand can incorporate them into your video marketing strategy to connect the in-store experience with digital channels hassle-free.
QR Codes are easy to create and embed onto product packaging, flyers, banners, product catalogs, posters, and in-store displays.
Not to mention that DTC brands can leverage them across every stage of the consumer buying process.
Consumers can access your YouTube videos wherever they go, and that makes all the difference. This helps increase the number of views and leads to quicker purchase decisions and higher consumer engagement levels.
How to automate your video marketing campaigns using YouTube and Beaconstac
It’s a hassle to manually change your dynamic QR Code campaign’s destination URL every time a new YouTube video is uploaded.
Choose App and Event – Beaconstac and Update Dynamic QR Code.
Choose Account – Select a Beaconstac account.
Set up action – Fill in the required fields (QR Code Name, QR Code ID, Campaign Type – Website, Website URL).
You’ll find the QR Code Name and ID in the Beaconstac dashboard. Here’s an example:
Step 4: Turn your Zap on (You’re almost done!)
Now that you’ve finished setting up your Zap, it’s time to activate it. Click on ‘Turn on Zap’. This is the most important step because your dynamic QR Codes won’t get updated if the Zap isn’t on.
Video marketing benefits: Why do I need it?
#1. Improves brand awareness
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in the text (Source: Insivia).
Marketing your YouTube videos at every stage of the consumer buying process leads consumers to remember your brand in the future.
When consumers recall your brand post-purchase, it results in more repeat purchases, positive word-of-mouth marketing, and higher consumer acquisition rates. Moreover, you can use your brand’s YouTube video channel as a source of advertising demand on 3rd party websites.
#2. Elevates consumer engagement
According to Wyzowl’s report, 43% of video marketers mentioned that customer engagement is a metric for measuring success in video marketing.
Videos hold consumers’ attention and increase retention time, regardless of whether they’re watching it at home or in-store.
This is the greatest benefit of video marketing – capturing consumers’ attention for a given period of time, enough to educate and convince them about your product.
#3. Increases conversion rates
70% of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube, according to Google Ads’ blog.
Videos are a great way to share all the information consumers need about a product before purchasing. This information is also useful during post-purchase, especially tutorial videos, like this one from Movavi.
#4. Results in more consumer interactions with your brand
Being a direct-to-consumer brand, you already have the upper hand in terms of one-on-one interactions with consumers.
A successful video marketing strategy elevates that advantage and sparks more consumer interactions with your brand. This builds stronger relationships with consumers and increases retention rates significantly.
#5. Appeals to mobile users
70% of YouTube watch time occurs on mobile devices.
Mobile-first video marketing strategies cater to your target consumers’ needs, both online and offline.
If you want your brand’s YouTube videos to garner more views and conversions, an omnichannel video marketing approach is vital.
It creates a sense of uniformity and consistency across both physical and digital channels, your consumers’ mobile devices connecting both of them.
These consistent consumer experiences are favorable in the long run, resulting in a positive brand image and long-term loyalty.
Beaconstac’s Zapier integration – Automate your YouTube video campaigns hassle-free
Now that we’ve explored the functionality of Beaconstac’s Zapier integration with YouTube, DTC brands can hop on the omnichannel bandwagon and automate their video marketing campaigns effortlessly.
Beaconstac’s QR Codes are agile and scalable, suited for multiple types of marketing campaigns for businesses of all sizes.
Creating a QR Code campaign takes a few seconds, and a Zapier workflow only requires a one-time setup. No developer needs to be involved, and you can automate repetitive tasks seamlessly.
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