But, what is the phygital engagement problem?
A majority of global brand sales happen in the physical world. Additionally, $0.56 per $1 spent in the physical world is digitally influenced. Despite the need for digital influence for amplifying sales and engagement in the physical world, brands have no effective way to manage these digital experiences for the consumers.
Here are some of the core challenges: Brands struggle to understand what marketing spend in the physical world drives sales. They desperately need a direct communication channel at the time of purchase, and most importantly, look forward to building a relationship post-purchase with the consumer.
Delivering phygital engagement via the smartphone
Brands and businesses the world over realize that the smartphone is at the center of the consumer-verse. What we have been to achieve at MobStac is to build a fully integrated engagement platform that takes technologies like QR Codes (camera), NFC, Bluetooth, GPS already available on the smartphone operating system and convert them into high engagement channels for our customers. Our goal is to provide a platform that unlocks a direct-to-consumer channel for any business – retail or digital-first, big or small, and across industries.
We currently reach over 5 Million consumers globally every month yielding transformative ROI for our customers. We have CPG companies in America collecting first-party data, to Australia’s biggest sporting league enhancing stadium experiences for fans leveraging our platform. We have Fortune 500 brands like Nestlé to boutique DTC brands across the world sharing their sustainability practices and building loyalty with consumers seamlessly.
We are just getting started
We have grown over 10x over the last year and on the path to double our customer base by the end of this year. Our ability to grow at this pace is primarily driven by the love we get from our customers coupled with digital acceleration tailwinds the world has experienced due to the pandemic.
I want to thank our growing list of customers who trust us with their business and the MobStacker team that continues to punch above their weight to support this hyper-growth. We are just getting started and if you are looking to join this rocketship, reach out to us, we are hiring across several positions!
To see our official press release, please visit Beaconstac’s Newsroom
Reimagining digital engagement for the real world