Although business cards are still prominent, the best way to ensure your business card won’t be thrown away is to ensure you are designing a card that is engaging and gives the recipient a way to connect with you digitally.
One of the best ways to do that is to by including a QR Code on your business card.
QR Codes on business cards don’t only look cool, but they are also a practical concept that allows you to interact more than with a typical, traditional business card.
The first step to designing a business card with a QR Code is discovering what unique features you want to include.
Do you want it to be 3-D?
How will you emboss the card? Maybe laser cut?
How do you want your logo incorporated?
Do you want it directly on the QR code?
Is there a different design that you want to incorporate into the code?
The possibilities are endless.
Next, you want to discover what color palette and font styles you want to use. Fonts are a topic that may intimidate people because there are just so many options out there. Make sure you are selecting a font that fits the style of your business and your customer base.
For instance, if you are a lawyer, you do not want to use a hand-written style font. You will want a clean, neat font style.
The color palette is just as important as the font in making sure you portray the right message to those receiving your business cards. You can keep it sleek and clean by using a black and white design. Or, if your company has a fun and wild vibe, try using bright colors and bold fonts.
After the color palette and font have been finalized, using sharp vectors to ensure the scannability of the QR Code, the contrast, and the scaling is essential.
A pixelated QR Code can cause issues when it comes time to scan the actual design. Free software, such as Vectornator, helps create unique vector designs perfect for a business card.
A photo business card is a great way to ensure consumers know your face. This method is prevalent among social media influencers. The QR Code for the above business card is bold and proportionate in size to the photo.
By keeping it small, you can include all necessary contact information while keeping clutter to a minimum. As an influencer, the more social media platforms you can incorporate, the better.
Letterpress business cards are a way to combine old technology with new technology. The letterpress look gives this card a unique look and feel. The texture on the QR Code gives it a new dimension without distracting the viewer, and the one curved edge on the card gives it a modern feel.
Stand Alone business cards are a great way to stand apart from other more traditional cards. They are interactive and fun and can give your business name the stand-apart power it needs to remain in the forefront of consumers’ minds.
The QR Code is easy to see and is placed in such a spot that it will not be folded or bent when attempting to stand up the card.
A see-through QR Code on a business card is not one that you would think of as helpful or even practical.
However, if placed on a dark surface, this code is 100% scannable and is a unique option for someone wanting to think outside the box. One drawback would be the durability of the code, as a rip or tear would render the code unreadable.
Credit card business cards are an effective way to grab an audience and keep them interested. It is hard to throw something out that looks like money and is so detail-oriented.
The gold foiling elevates the design by giving a sense of something higher class and not easily accessible. The QR Code is outlined in gold to make it stand out, showing consumers where they need to go for more information.
The simplicity of putting a custom QR Code on a sticker and placing it in high-traffic areas makes it an excellent option for those with little time to pass out business cards. This approach is unique and can be very effective.
Additional space to include information necessary to get users interested in scanning the code is a potential drawback to this design. Overall this design is very creative and allows for easy marketing.
Although small in size, these 2.5” x 2.5” round cornered business cards can make a big impact. Their small size makes them easy to carry around and the unique design or even logo catches the eye. The QR Code is simple and doesn’t take away from the rest of the design.
The Keychain option is an attempt to bring a product back in that gives the ability to carry the QR Code everywhere you go without thinking about it. The leathery design gives it a more modern look and the simple instructions “scan me” are short and to the point.
Another 3-D option proves that this is a concept that is gaining more and more popularity. As mentioned previously, the 3-D option allows for more interaction with the card and gives consumers something unique to remember a particular business.
Using the entire URL is a unique feature for a software engineer and fits the theme perfectly.
There is nothing quite as clean-looking as this minimalistic, black QR Code on a business card. The sleek, clean look catches the eye without needing any flashing colors or text. There is a sense of curiosity to this card that may give consumers the desire to scan the card to know what it is all about.
One of the downfalls of a minimalistic card is that once the consumer forgets who gave them the card, they may not see a need to keep it as the extra steps needed to find information are unappealing.
Transparent business cards give an edge to the traditional card as they are seemingly more eye-catching and made out of more durable material. The QR Code portion has a slight transparency to it as well, which brings the theme full circle.
Humans are curious, and QR Codes have a wonder to them that makes people want to discover more. While QR Codes have been around for a while, they have just recently started to become more and more popular for everyday life and more readily available for consumers to create and use.
The times are evolving, and QR Code marketing is a concept for businesses to capture a more traditional and modern customer base.
Creating business cards that utilize QR Codes is easy to do and gives you a wide variety of customization options to best fit your specific needs.
Darya Jandossova Troncoso is a photographer, artist, and writer working on her first novel and managing a digital marketing blog – MarketSplash. In her spare time, she enjoys spending time with her family, cooking, creating art, and learning everything there is to know about digital marketing.