How to make and share digital business cards – All you need to know
Explore a better and safe way to share your business cards and learn how this can help you do away with physical cards altogether. Continue reading to learn more.
Last Updated:  November 15, 2021
The visual brand identity of any business is one of its most important assets. The logo, typography, illustrations, and color schemes you use help you establish a unique place in the market and your customers’ minds.
And unarguably, your business card is an integral part of this identity as it is the one tangible aspect that stays with customers. Even for individuals, there’s nothing like a well-designed business card to create a favorable first impression.
There is no dearth of choices when it comes to designing traditional visiting cards. You have probably seen one in all shapes, sizes, colors, and designs over the years.
But in today’s digital-first world where ‘contactless’ solutions are being adopted en masse, isn’t it time to upgrade the humble visiting card to something more effective, safe, and engaging?
Enter: Digital business cards.
A digital visiting card offers many benefits over physical cards and can be created instantly. Let us look at what a digital business card is, how to create one, and what to keep in mind while using one.
A digital business card, also called a vCard, can store vital information about an individual, business, or entity, such as their name, address, contact details, profile photo, etc., in an online format. Most phones today create and save contacts in the form of digital business cards (.vcf files).
There is an easier way to share and exchange your digital business card without having to send it through text. This is where vCard QR Codes come into the picture. QR, quick response Codes, are 2-D versions of barcodes consisting of black and white pixels that store data. You can encode a QR Code on business cards and simply ask people to scan it to add you as a contact.
So, the next time you’re at a business conference or networking event, instead of printing thousands of cards, all you can do is create a vCard and a QR Code for it. Print it and display it prominently at your kiosk or carry it on your phone – and share your contact information by asking others to scan it.
Or, if you run a small business, consider adding a QR Code business card on all your receipts and bills and encourage customers to place orders directly from your store or website and save your contact details.
Naturally, digital cards are safe from physical damage, and there’s no risk of losing or misplacing them either. According to these estimates, 10 billion cards are printed every year, and more than 8 billion of them are lost, damaged, or become obsolete within a week of exchange.
Moreover, using a digital business card is an innovative way to make a statement about how you have truly embraced the benefits of digital technology. And in a pandemic-stricken world, a way to give contact information without physically exchanging anything with your hands is even more critical.
Edit details whenever required without reprinting business cards
Other than their durability, digital business cards offer a few other extremely vital advantages over physical cards. A dynamic QR Code can be edited even after it has been printed and circulated. This means that a change in your phone number, job title, workplace, or address no longer warrants you to order a stack of new business cards, rendering the old ones useless.
All you need to do is change the details in your vCard and continue using the QR Code as it is. Unlike people who have physical cards, those who have the code will automatically access your updated contact details.
Get easy access to scan tracking
What’s more, digital cards offer much better insight into how many people have added you as a contact. Dynamic QR Codes can help you keep track of how many times people scanned and got your information. This is in stark contrast to a physical card, which might just be dropped or tossed within minutes of being shared.
How to make and share a digital business card or a vCard using QR Codes?
Creating a digital business card or a vCard using QR Codes is a straightforward process. Follow these steps to make a digital card of your own in minutes:
Pick a reliable and safe QR Code generator
Find a dynamic QR Code generator, like Beaconstac, that offers a complete suite of features to customize a QR Code for digital visiting cards.
To begin with, click on the Solutions tab on the website. Choose to create a QR Code and select the option that says ‘vCard.’ Then choose between creating a static or dynamic QR Code (a dynamic QR is recommended; more details below). Upon choosing ‘dynamic and trackable code,’ you can create your customizable vCard QR Code.
Fill in all relevant details
You will now be asked to fill in the information you want to include on your digital card. Enter details like your first name, last name, phone number, and email address. You can also embed your company logo, change the color, adjust the framing, and add other required elements.
Test and generate your digital business card QR Code
Once you have input all these details and customized the business card QR Code design to your liking, you should test the QR Code by scanning it. Once the test run is complete, click on create QR Code and download it in a format of your choice such as PDF, JPEG, or PNG, etc. You can either print the code in chosen resolution or keep a digital version to attach to digital assets such as reports and presentations.
Edit and update details whenever required
You can always go back to Beaconstac’s vCard QR Code generator and change your details as and when needed. Update your contact details or even redesign the logo as per your liking, whenever you want.
Share your digital business card
Simply start using the QR Code in place of your physical card. Ask people to scan it to add your contact, add it to important documents or your email signature, use printed versions at your kiosk or desk when you attend events, or simply attach it to your name tag for others to scan.
Best practices to leverage digital business cards
Here are some best practices to keep in mind while creating and sharing digital business cards:
Use a dynamic QR Code
We can broadly categorize QR Codes into two variants: static and dynamic. A static QR Code does not allow editing the information once it has been created, and they are also not as customizable. Dynamic QR Codes offer both these advantages, and it is imperative to use one for vCards to make the most of the format and the technology.
Add a clear Call-to-Action (CTA)
Assuming that a customer or a client knows what to do with a QR Code can be a fatal mistake. It is always a good practice to caption QR Codes with an appropriate and clear call to action. A slight nudge (such as ‘Scan Me’) goes a long way to get maximum scans for your vCard QR Code and eventually reach more people.
Mind the size
Ensure that the QR Code is sized right, as cutting it too small may reduce the scannability. The ideal QR Code size for a visiting card is 2cm X 2cm. If you choose to print the QR Code, avoid cluttering the space around the QR Code with too much information. This ‘white space’ ensures a perfect scan and can be achieved by keeping the surroundings sparse. Choose an appropriate solution while downloading, depending on the size of the print required.
Add elements of customization, like your logo or business name, to your vCard QR Code. Match it to the color scheme of your brand identity, and CTA text (like ‘Scan Me’) should be in the same typeface as well. Use Beaconstac’s comprehensive customization features at your disposal to create a digital business card that truly reflects your business/identity.
You can share your digital business card using a QR Code as described, but also send it through text messages, IM apps, social media, email, and through most virtual platforms. Keep a screenshot of the code handy on your phone, or simply paste a copy of it on the back.
Begin by using the QR Code in email signatures and other places where you frequently mention your contact information or give away physical cards.
The future of digital business cards
Digital business cards and virtual visiting cards are only going to become more prevalent in the future. Due to their necessity and innovation in equal parts, the simple piece of paper that carries your identity is about to change forever. A digital visiting card has many advantages over the traditional card, and these will attract a new generation of users who have readily embraced the digital and contactless world.