You can redirect existing QR Codes to a new destination only when you’ve created a dynamic, a.k.a. editable QR Code.
A regular or static QR Code contains information that is directly encoded into the code’s data pattern and redirects straight to the destination upon scanning.
When scanned, an editable or dynamic QR Code points towards a server that stores the destination URL and automatically redirects the user to the designated content. This server allows for changing the content or destination URL as and when required to redirect an existing QR Code.
How to change the QR Code destination
As we saw above, to change the destination of an existing QR Code, you need to ensure that you’ve created a dynamic QR Code.
For this demonstration, we’ll show you how you can modify the destination of a QR Code created using Beaconstac’s dynamic QR Code generator.
1. Log in to Beaconstac’s dashboard and click the ‘QR Codes’ section
2. Click ‘Edit’ next to the existing QR Code you want to redirect
3. Update the destination URL/content for the QR Code and save it
That’s it! Your existing QR Code will now redirect to the new destination upon scanning.
When can redirecting an existing QR Code save time and money
1. When restaurants regularly update their QR Code menus
Suppose a restaurant has printed QR Code menus across its establishment to enable contactless dining. After some time, the management decided to refresh the menu. Now, if not for editable QR Codes, the restaurant will have to reproduce and reprint the codes and reinstall them.
Using changeable QR Codes, the restaurant can edit its menu whenever required and update the QR Code content. Customers will always view the most updated menu upon scanning. This significantly saves printing costs and the time and effort required to install new QR Codes throughout the restaurant.
#2 When realtors want to showcase the latest available properties
As COVID restrictions severely hit the real estate industry, top realtors extensively leveraged QR Codes to make house-hunting safe for prospects. One popular use case was to install a QR Code on real estate signs that led prospects to a list of all available properties in a particular area.
What if a particular property is sold out, and realtors want to update their prospects about it? They can do so by modifying their editable QR Code content in real time and letting people scan the code as it is. Not only does this keep prospects updated about the latest available properties, but it also eliminates the need to reprint QR Codes.
#3 When marketers want to update ongoing campaign details
It simply means that marketers will continue to leverage QR Codes for their marketing and promotional campaigns. And as campaigns evolve, marketers need to change the QR Code content to reflect the latest offers, discounts, and catalogs. This is where editable QR Codes can help marketers significantly save time, effort, and reprinting costs.
All they need to do is change the QR Code content to showcase the latest promotions while customers continue to scan the codes and avail the latest offers.
#4 When companies want to change their business location
Suppose a company that drives footfall to their business location via QR Codes decides to change its address.
Should the company create new QR Codes redirecting towards the updated location and reinstall them everywhere? No.
All they need to do is use changeable QR Codes and update its location to the new address. People can continue to scan the code as it is and get redirected to their new location.
#5 When professionals want to update their vCard contact details
Another situation where an editable QR Code can help is when a business professional wants to update their contact details on their vCard. Using a dynamic vCard QR Code, they can easily update their phone number, website, social media profile, etc., without reprinting and redistributing the digital business card.
Create Editable QR Codes
Change QR Code destination whenever required, without reprinting the code.
With Beaconstac, you can create several changeable QR Codes best suited to your business needs and marketing campaigns.
URL QR Code to redirect to any website
A dynamic website QR Code lets you redirect users to any URL on the web. As these codes are changeable, you can change the destination URL as often as required without reproducing the QR Code.
QR restaurant menu for contactless dining
You can create editable QR restaurant menus to enable safe and contactless dining. Beaconstac also lets you display menus based on different categories (breakfast, lunch, dinner, etc.) and disable menus that are not available during a particular time of the day. Moreover, you can include multilingual menus to cater to a wider audience.
PDF QR Code to share information quickly
Using changeable or dynamic PDF QR Codes, you can deliver mobile-friendly PDF files to share information on the go. Upon scanning, these PDFs directly open in a browser as opposed to forcing a download on the user’s smartphone.
Customizable landing page QR Code for marketing campaigns
You can create customized landing pages (no coding required) directly on Beaconstac’s QR platform and link to them via editable QR Codes. These landing pages are mobile-friendly and can serve multiple purposes via a single campaign page.
Feedback QR Code to let customers easily rate you
With an editable feedback QR Code, you can use forms to receive reviews and ratings for your products and services. You can easily generate these interactive feedback forms on Beaconstac and edit them whenever required.
One app download QR Code for all app stores
You can link to your app on multiple app stores via a single editable app download QR Code. Upon scanning, the QR Code will automatically redirect the user to the relevant app store based on their mobile’s operating system.
vCard Plus QR Code to instantly share contact details
With a single QR scan, a changeable vCard QR Code lets you share contact information such as name, phone number, email, website, location, designation, and more with prospects and clients. You can edit your business details as and when required without reprinting the QR Code, and users will continue to see your updated information upon scanning.
Location QR Code to drive more footfalls
Help people easily navigate to your physical business store/office via a location QR Code generator. This is incredibly user-friendly as people can just scan the code and get redirected to your location without having to manually search for it online.
Since these QR Codes are editable in nature, you can update your location any time and always keep your customers updated.
Coupon QR Code to promptly deliver discounts
With editable coupon QR Codes, you can instantly deliver deals and offers to your customers. Make sure the QR contains either the coupon code or the URL to the online store with the discount code already applied at checkout. All users need to do is scan the code and avail the offers.
Audio QR Code to seamlessly share music
Artists and creators can easily share music/podcasts with their audience and bridge the gap between offline and online worlds via a changeable audio QR Code. This saves time for listeners as they can simply scan the code and stream content without manually searching for it.
Excel QR Code to accelerate data sharing within your organization
You can also create an editable Excel QR Code to instantly share Excel files with your team. Upon scanning, the QR Code redirects to spreadsheets holding business data, enabling easy mobile access and better productivity.
YouTube QR Code to boost engagement and conversion rates
Using a changeable YouTube QR Code, you can automatically lead users to any video directly within the YouTube app. YouTube QR Codes have use cases across industries—real estate, tourism, healthcare, CPG—and can help boost engagement and conversion rates for your video marketing campaigns.
Final thoughts: Why should you choose changeable QR Codes over regular ones
By now, you would have understood that using changeable or dynamic QR Codes over regular or static ones is way more beneficial. Here is a summary of their advantages-
Time, effort, and money saving
With editable QR Codes, you can update QR Code content and change destination URLs as many times as required. As a result, you don’t need to reproduce the QR Code, which ultimately saves reprinting costs for your business and the time and effort required to redistribute these codes.
Good for the environment
Since you don’t need to reprint QR Codes to just update the content, businesses with massive operations can avoid overprinting paper on a large scale. This helps save a lot of paper and is ultimately good for our environment.
Always keep your customers updated
Owing to a change in your marketing campaigns, promotional offers, contact details, or anything else, you can update the respective editable QR Code to reflect the changes. This makes sure that your prospects, clients, and customers are always presented with the latest content/information.
Help you rectify mistakes sooner
Suppose you went ahead with your QR Code marketing campaign, but upon scanning, it didn’t lead to the correct URL, or the link was broken.
In another instance, Ikea’s in-store pamphlets featured app download QR Codes that didn’t lead users to the app.
With regular QR Codes, there is no way to fix such situations apart from generating new codes and reprinting and redistributing them.
Editable QR Codes can help avoid these situations since you can timely update them to reflect the correct destination. This also helps safeguard your brand image and prevent loss of revenue, depending on the campaign.
Frequently asked questions about changeable QR Codes
1. Can I change where a QR Code goes?
Yes. You can change the destination link of the QR Code if you’ve created a dynamic or changeable QR Code.
2. How do I reroute a QR Code?
To reroute a QR Code to a new destination, follow the below steps: 1. Ensure that the QR Code is a dynamic and not a static QR Code.
2. If you’ve created the dynamic QR Code with Beaconstac, log back into the dashboard and go to the ‘QR Codes’ section.
3. Click ‘Edit’ next to the QR Code you want to reroute.
4. Update the destination URL/content for the QR Code and save it.
That’s it! Your existing QR Code will now reroute to the new link upon scanning.
3. Does redirecting a QR Code delete previous scan data?
No, you can redirect a QR Code to a new destination without losing your previous scan data. If you’re using Beaconstac, you can click “Scans” next to the QR Code you wish to track. You can check the total scans, users, and other analytics here. You can also select the desired date range for which you want to track QR Code data.
4. Can I redirect any previously used QR Codes to a new function?
Yes. Editable or dynamic QR Codes let you redirect a previously used QR Code to a new function. However, if you change the QR Code type altogether, you might need to print and promote it again.
5. Can you redirect an existing QR Code?
Yes. Changeable QR Codes allow you to update content or the destination URL and redirect your existing QR Code.
6. How long do editable QR Codes last?
Editable QR Codes last until your subscription is active. As soon as your plan expires, these QR Codes will stop functioning.
7. Can you use the same QR Code for everything you want to link?
Yes. With Beaconstac, you can create a mobile-first landing page with multiple destinations and easily convert it into a QR Code. Upon scanning, users will see all the links in one place and can click on the one they wish to visit.
8. Are QR Codes changeable?
Yes. Editable or dynamic QR Codes are changeable, while regular or static ones are not.
9. Can I change the destination of a QR Code after printing?
Absolutely! Editable QR Codes allow you to change the destination URL as many times as required. However, static QR Codes lack this functionality.
Piyush is a Senior Content Marketer with Beaconstac. He loves indulging in conversations that can intellectually and spiritually develop his mind. Connect with him on Twitter or LinkedIn and check out his blog.