On product packaging (to drop a review, watch a video tutorial, or track product journey)
At historical buildings (to know more about the place)
With shopkeepers and vendors (to make payments)
Given their ease of use and benefits, QR Codes are helping businesses and individuals achieve numerous outcomes. According to a report by Juniper Research, nearly 1 billion smartphones will scan QR Codes by 2022.
Here are 5 easy-to-implement QR Code tips to drive more traffic to your blog:
1. Assign a QR Code to every blog post & category
77% of internet users read blogs regularly. If they like any of them, they don’t hesitate to share it in their circles.
When they do so, it encourages other like-minded people to click on the link and read the blog post. This way, you can increase your blog traffic. But, copying the URL and pasting it is tedious for most users.
So, you should provide them with easy sharing options. One of them is assigning a URL QR Code to every blog post and category.
When users want to share a blog post, they can use this QR Code and share it. People can simply scan the QR Code to read your post.
Incredibly easy and modern!
You can also direct QR Codes to your blog categories to enable next-level sharing. It will help you share all the blog posts in a particular category in one go and drive more traffic.
In fact, including QR Codes in emails is a great way to include insightful information within a more concise space.
Here’s an example:
This email invites the recipient to an upcoming event and provides a QR Code to view the event details.
But did you imagine you can also use QR Codes in emails for promoting your blogs? If you didn’t, now is the time to do it.
You can easily create QR Codes for the blog posts you want to include in your email.
Post that, you can creatively put them with the titles of the posts and give a clear CTA, like scan to learn more. According to Scott Chow from The Blog Starter, the best place to promote your QR code is at the footer of your email (aka the email signature). A QR code alongside your name and contact details does not only help with your blog promotions, but also helps establish your legitimacy and authority.
Although, you need to keep in mind these important tips before doing so:
Download the QR Code in PNG format.
Add a clear call-to-action (CTA) with the QR Code. Example: Scan to Read Blog Post
Direct users to worthwhile, relevant, and meaningful content only.
Make sure that the QR Code leads users to the right landing page.
Keep alternative channels (URL) of communication open.
Next, think about using them in your customer support process.
3. Use QR Codes to resolve customer queries
You’d agree that providing outstanding customer support is necessary for any business to grow.
Chatbots and dedicated customer support representatives are doing their best to ensure no customer queries are left unattended. Often, they share links to blog posts/docs in the chat or emails. These posts are relevant to the customer’s query.
They serve one of the two purposes:
Answering a specific customer question
Providing a step-by-step solution to a problem
Instead, your customer support team can share QR Codes (for blog posts) in the conversation in place of the post URLs.
This will immediately attract customers’ attention and make the support process more engaging.
Thus, QR Codes for blogs can help you create a seamless and interactive customer support experience.
Sahil is the CEO and Founder of RankWatch and thrives to make it into one of the leading technology companies in India. Gifted with unlimited ambition and drive, you will generally find Sahil with his head down completely isolated from the world, plugged into his own world of coding.