As QR Codes have cemented their position in marketing and communication, marketers like you and I, want to place them on almost everything – even websites.
However, one of the limitations of placing it on websites and campaign landing pages is – “how will users scan the QR Codes on the same mobile device they are browsing on?”
That’s not a limitation anymore!
This scenario is not just restricted to QR Codes on websites – you might have a QR Code at a restaurant, subway, or airport and want users to click a picture and use it later.
This is a great way to push for re-orders, availing a coupon for the following order, or just delivering updated information. Furthermore, you can even have a QR Code on an outdoor advertising billboard that allows prospective customers to scan on the go and connect with your brand almost immediately from anywhere!
Getting users to leverage QR Codes on a mobile device is a simple 2-step process:
Prompt users to take a screenshot of the mobile landing page
Scan the QR Code from the picture in the smartphone gallery (or Google Photos)
Both iOS and Android now have an easy way to scan QR Codes from the photo in the gallery. You do not need external apps to do that!