TikTok QR Code: How to Create, Customize, and Leverage It for Your Brand

According to ByteDance, TikTok currently has 1 billion monthly active users worldwide. 

Since its launch, the app has gained extensive popularity and continues to stay relevant, with 90% of users accessing it daily. 

Similar to other social media platforms like Instagram, Facebook, and Twitter, TikTok has also incorporated QR Codes to let users share their profiles digitally. 

Given the app’s high usage, brands should consider using QR Codes to promote themselves on TikTok. 

Linking a TikTok QR Code to the physical world makes your brand’s content easily accessible to existing and potential customers. 

Moreover, 60% of TikTok users are from Gen Z. If these users match your target audience’s demographic, employing QR Codes for your TikTok strategy would be a great way to cater to their preferences and behavior. 

Table of contents

1. What is a TikTok QR Code
2. How to find your TikTok QR Code
3. How to scan your TikTok QR Code
4. How to log in to TikTok using a QR Code
5. Do I need a static or dynamic QR Code for TikTok?
6. Do I need a QR Code generator for TikTok? 5 features to help you find out
7. How to create a QR Code for TikTok on Uniqode
8. Where can I use a TikTok QR Code?
9. Best practices to follow for your TikTok QR Code
10. FAQs

What is a TikTok QR Code?

A TikTok QR Code is a unique QR Code that the app generates for every user’s profile. Upon scanning, other users can visit the profile on TikTok and follow it. 

How to find your TikTok QR Code

Step 1: Open the TikTok app

Launch the TikTok app on your smartphone and log in to your account. Once you’ve logged in, go to your profile. 

Step 2: Go to the settings page

Click on the icon on the top right corner of your screen to go to the settings and privacy page. 

Step 3: Find your QR Code on TikTok

Click on ‘QR code’ under the Account section. 

You’ll be taken to your QR Code. You can tap the background to change its color. 

You can now download your QR Code or share it via Facebook, Twitter, and email. Users can scan it to visit your profile and follow you. 

How to scan your TikTok QR Code 

Step 1: Go to your TikTok QR Code 

Go to your TikTok QR Code on the app. 

Step 2: Click on the scan icon

Click on the scan icon in the upper right corner of your screen. This will launch the app’s scanner. 

Step 3: Scan the TikTok QR Code 

Ensure the scanner is placed above the QR Code before scanning it. Upon scanning, you will be taken to the profile directly. 

Note: You can also scan a TikTok QR Code by clicking on the scan icon on the top right corner of the Discover page on the app. 

How to log in to TikTok using a QR Code

Step 1: Go to the TikTok website 

Go to TikTok’s official website and click on the ‘Login’ button. 

Step 2: Select the QR Code option

From the list of login options, select ‘Use QR code’. 

Step 3: Scan the QR Code

Follow the on-screen instructions, and scan the QR Code using the TikTok app on your mobile device. 

You’ve now successfully logged in to your TikTok account. 

Note: The TikTok login QR Code is valid only for 1 minute. However, you can click on the QR Code to refresh it. 

Do I need a static or dynamic QR Code for TikTok? 

While it’s convenient that the TikTok app creates a unique QR Code for your profile, there are some limitations:

1. You cannot track how many users have scanned your QR Code or where they have scanned from.
2. This QR Code only links to your profile. 

Using the app’s default QR Code is not ideal if you’re trying to promote your business on TikTok. You can’t measure its performance or redirect the QR Code to a specific TikTok video. 

If you plan to use a QR Code solution for marketing your brand on TikTok, you might wonder: Do I need a static or dynamic QR Code? 

Static QR Codes are free, but their major drawback is that they’re not editable or trackable. These QR Codes are great for one-time deals or seasonal discounts. 

On the other hand, a dynamic QR Code is an editable and trackable QR Code. You can update your TikTok QR Code campaigns at any time and view the reflected changes instantly. You can also track and measure the QR Code scans. 

Thus, we recommend using a dynamic QR Code for your TikTok strategy. 

Do I need a QR Code generator for TikTok? 5 features to help you find out

Unsure about whether you require a QR Code generator for TikTok? 

Here are 5 features of Uniqode’s QR Code solution that can help you upgrade your brand’s TikTok strategy. 

#1 Track and measure your QR Code campaigns

Assessing the outcome of your TikTok QR Code campaigns is of paramount importance. It enables you to understand your audience’s preferences better. 

Using Uniqode’s QR Code analytics module, you can measure the impact of your TikTok QR Codes. 

You can track the number of scans, location of scanning, and devices used to figure out if your campaigns are performing as expected. 

In order to gain an in-depth understanding of your audience, you can integrate with Google Analytics. Tracking QR Codes with Google Analytics lets you access user demographics and behavior. 

All of these insights help you modify your campaigns efficiently and cater to your target audience. 

#2 Retarget leads for higher conversion rates

Brand awareness is the reason 70% of marketers opt for retargeting (Source: SmartyAds).

With the help of Uniqode’s platform, you can retarget users who have scanned your TikTok QR Code but have not converted yet. 

You can do this using Google Adwords or Facebook Pixel to turn leads into customers. 

Retarget these users with personalized campaigns to grab their attention and nudge them to convert. 

 #3 Custom-brand your QR Codes to make them your own

Take your TikTok QR Code campaigns up a notch using white-labeling features such as custom domain and custom SSL. 

You can use a secure custom URL for your TikTok QR Code that includes your brand’s name. This helps users trust your QR Code and convinces them to scan it. 

#4 Include TikTok in your all-in-one social media QR Code

Along with TikTok, you can promote your brand’s other social media profiles.

While creating an all-in-one social media QR Code, you can include your TikTok username with other social media channels. 

Users who scan the QR Code will find all your online profiles in one place. 

This helps you boost your brand’s overall social media strategy and improves your online presence across all social networks. 

#5 Bulk create QR Codes for TikTok using a Google Sheets add-on

If your business has a lot of content on TikTok, there’s a way to promote them all hassle-free. 

Using a Google Sheets add-on, you can create dynamic QR Codes in bulk for each TikTok video in your account. 

All you need to do is enter the details to set up your campaigns in a Google Sheet. Once the QR Codes are live, you can fetch the number of QR Code scans in real-time from Uniqode. 

This add-on helps you manage all your TikTok QR Codes in one spreadsheet without having to switch between multiple platforms. 

How to create a QR Code for TikTok on Uniqode

Step 1: Log in to the dashboard

Log in to the Uniqode dashboard and go to ‘QR Codes’. 

Step 2: Create QR Code

Click on ‘+Create QR Code’ at the top right of the dashboard. 

Step 3: Select campaign type 

Select ‘Website’ from the list of campaign types. 

Step 4: Set up your TikTok QR Code  

Paste the link to your TikTok profile or video in the box provided. 

Click Next. 

Step 5: Customize your QR Code 

Select a data pattern, background, add a logo, modify the eyes, and add a frame text to your QR Code. 

Click Next.

Step 6: Download your QR Code  

Download your QR Code in any of the 5 available formats – PNG, JPG, SVG, EPS, and PDF. 

Added pro tip – You can also save your QR Code’s design as a template and reuse it next time you create a QR Code for TikTok. This helps you ensure that all the QR Codes you make to share TikTok videos have the same design and branding. 

Where can I use a TikTok QR Code? 

#1 Print media to drive traffic to your page

Having a QR Code for TikTok on your print media is an interesting way to elevate your ad’s effectiveness and market your brand.

You can add a TikTok QR Code on billboards, banners, and posters to drive more users to your TikTok page. 

People passing by can scan the QR Code to follow your page or view a TikTok video relevant to the ad. This is a great way to engage them while they’re on the go and helps capture their attention quickly. 

For instance, let’s say you own a cosmetics brand and want potential customers to view a tutorial video on TikTok along with your ad on a poster. 

You can create a QR Code using the link to the TikTok video and embed it on the poster. 

Add a frame text to your QR Code, such as ‘Scan to view tutorial’ to let passers-by know what to expect after scanning it. 

This can help garner more views to your video, let users engage with your brand’s content, and lead to more conversions. 

Related: How to use QR Codes for print media

#2 Giveaways and contests for more conversions

According to Outgrow’s research, contests have a conversion rate of almost 34%. 

Digitizing contests has the potential to help your brand win points with customers — both new and existing. 

Combining the power of QR Codes and TikTok for contests creates a fun, mobile-first experience to boost customer interactions with your business. 

Print a TikTok QR Code on billing receipts to promote contests and giveaways. You can also add these QR Codes to landing pages and digital signages to get customers to scan and view your TikTok video. 

Let’s say you’ve added a QR Code to a landing page to get the word out about your contest.

You can link the QR Code to a TikTok video showcasing a trend your brand has created. 

As part of the contest, provide instructions to your customers to recreate the trend, tag your brand, and use the right hashtags to win exciting prizes. 

These activities are highly engaging and prompt customers to participate. Not to mention that it helps increase your brand’s online presence and follower count on TikTok. 

#3 Event promotions to gather more attendees

According to a study, 57% of individuals have said they prefer to attend an event in-person rather than online, while 33% prefer virtual events. 

Be it hybrid or virtual, one of the most effective ways you can market your event is by employing QR Codes to link to content that will convince more people to attend. 

For example, let’s take a look at music festivals. 

You can add a TikTok QR Code on the event poster that shows a video of the previous festival’s highlights. This will spread excitement among potential attendees and further nudge them to book their tickets. 

Similarly, for conferences, webinars, and exhibitions, you can promote your event by sharing the best highlights with your audience using a TikTok QR Code. 

You might also like: Event QR Codes

#4 Boost in-store engagement 

According to InVideo’s TikTok Brand Marketing Report, 90% of the videos on TikTok has some form of product placement. 

Your brand can leverage these product placement videos using TikTok QR Codes on signages in-store.

While consumers are shopping, they can scan the QR Code to view a video of TikTok influencer promoting your brand’s products. 

This engages the consumer and helps them decide quicker on which product they want to purchase. 

These TikTok QR Codes also come in handy during seasonal sales, where consumers can scan to view content centered around the discounted products. 

If the consumer enjoys the TikTok video content, they can share it with their friends, thus leading to higher brand awareness and more purchases. 

#5 Product packaging to share tutorials

Make your product packaging more interactive by adding a TikTok QR Code. 

Consumers can scan the QR Code to view a TikTok video tutorial of your product. 

Let’s say a consumer picks up a package of ground coffee with a TikTok QR Code on the label. Upon scanning, they can view a recipe that uses your brand’s coffee powder. 

With the help of a bite-sized video linked to a QR Code on the packaging, consumers can make faster buying decisions. 

If you’re using a dynamic QR Code, you can redirect the existing QR Code to a new recipe every week. This way, consumers are constantly engaged and have newer content to look forward to when they buy your product. 

Best practices to follow for your TikTok QR Code

#1 Select a suitable QR Code size 

Ensure that your QR Code is the right size for scanning. QR Codes that are too small are not readable by smartphones. 

A good baseline for your QR Code size is at least 1 cm x 1 cm. 

You can also use this formula as a rule of thumb:

Minimum QR Code size = Scanning distance/10, where the scanning distance is how far your smartphone is from the QR Code. 

Check out our QR Code sizing guide to learn more. 

#2 Ensure good QR Code placement 

Where you place your QR Code affects its scan rates. 

To make sure that it does not get distorted due to uneven surfaces, place your QR Code on flat mediums. 

In terms of location, place your QR Code at points known to have a good amount of footfalls. It could be the most crowded location in your store or places such as subway and bus stations. 

This can help you gain higher scan-through rates. 

#3 Use contrasting colors during customization 

It’s a good practice to use a contrasting color scheme for your QR Code and its background. This ensures excellent scannability. 

For instance, if the background is dark, use a light shade for your QR Code. 

Learn more about customizing your QR Codes. 

#4 Pick the right QR Code format 

Print your QR Code in the correct format depending on the size of your marketing medium. 

For small-sized print media, such as a business card or a magazine, the PNG and JPG formats would suffice. 

For larger mediums such as a billboard or banner, we recommend using scalable vector formats such as SVG, EPS, and PDF. These formats don’t pixelate your QR Codes upon increasing their size. 

#5 Add an actionable frame CTA 

Add a suitable frame text to your QR Code during the customization process. This helps users know the intent behind your QR Code and leads to higher scan rates. 

Use a frame text such as ‘Follow us on TikTok’ or ‘View our latest giveaways’ to quickly prompt users to scan the QR Code. 

FAQs

Where is my TikTok QR Code?

Here’s how you can find your TikTok QR Code:

1. Open the TikTok app and go to your profile.
2. Select the three-line panel icon to visit the settings page.
3. Select ‘QR Code’ under the Account section.
4. You’ll be taken to your TikTok QR Code. You can save it on your device or share it via Facebook, Twitter, and email. 

Can you make a QR Code for TikTok?

Yes, you can. With the help of a QR Code generator, you can make QR Codes that link to content on your TikTok page. 

How do I create a QR Code for TikTok?

1. Go to Uniqode’s QR Code generator.
2. Select ‘Website’ as the campaign type. 
3. Paste the URL of your TikTok video in the box provided.
4. Customize your QR Code.
5. Test and download it. 

How do I scan QR Codes with TikTok?

You can scan QR Codes by tapping on the scan icon on the TikTok app’s Discover page. Once you open the scanner, point it at the QR Code. Upon scanning, you’ll be taken to the profile on TikTok. 

• Author Details
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Author Details

Shweta Menon

Content Marketer , Uniqode

A happy writer with a fascination for technology, a passion for marketing, and a love for good literature. Feel free to reach out to her on LinkedIn to spark conversations about any of the above.

shweta.m@mobstac.com

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