How to Create a QR Code for Google Reviews⭐: Drive More Sales

CREATE GOOGLE REVIEW QR CODES
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According to a report by Bizrate Insights, 59% of consumers use Google to read business reviews.

If your Google Business Profile (formerly known as Google My Business) includes customer reviews, it can increase the chances of improving your local SEO, driving more web and foot traffic, and increasing business profits.

But it brings us to the question: Is there a way to bring customers directly to your Google Business Profile instead of asking them to search for it?

The answer is a QR Code for Google Reviews.

You can place these QR Codes in your store and other relevant touchpoints to let your customers seamlessly provide feedback so you can receive the quality reviews you need.

What is a Google review QR Code?

Do I need a static or dynamic QR Code for Google reviews?

How to make a QR Code for Google reviews?

How to scan a QR Code for Google reviews?

Why do I need a Google review QR Code?

QR Code for Google reviews: Use cases

How to get more scans on your Google review QR Code

Collect more social proof with Beaconstac’s Google review QR Codes

FAQs

What is a Google review QR Code?

A Google Review QR Code is a type of QR Code that lets users scan and post a review on your brand’s Google Business Profile listing. Customers can easily scan and share their feedback online and help your business garner more footfall and revenue.

Do I need a static or dynamic QR Code for Google reviews?

We recommend using a dynamic QR Code for Google review campaigns (Find out the difference between a static and dynamic QR Code).

Let’s say you use a static QR Code to let users submit reviews on Google.

If you ever decide to change your business’s name, you’ll need to share a new review link with your customers.

Since you’re using a static QR Code, this would require creating it again, reprinting, and redistributing it—not an ideal experience.

Instead, you can use a dynamic QR Code generator to redirect the existing QR Code to the new review link.

Track your dynamic Google review QR Codes

An added benefit of using dynamic QR Codes is their tracking capability.

Beaconstac’s QR Code analytics module lets you track the number of QR Code scans, locations, and devices used.

You can take it up a notch by tracking QR Codes with Google Analytics to receive in-depth insights on your Google review campaigns, such as user demographics and behavior.

Check out: How much does a dynamic QR Code cost?

How to make a QR Code for Google reviews?

There are two ways to make a QR Code to gather Google business reviews.

1. Create a QR Code using Google review link

Step 1: Get your Google review share link

Log in to your account on Google Business Profile, search for your business, go to Customers > Reviews > Get more reviews, and copy the Google business review link.

Step 2: Log in to the Beaconstac dashboard

Then, click on ‘+Create QR Code’ to create a new QR Code campaign.

Step 3: Select campaign type

Select ‘Website’ from the list of campaign types.

Check out: How to convert a URL to QR Code

Step 4: Set up your Google review QR Code

Paste the Google review share link in the space provided, and click ‘Next’.

Step 5: Customize your QR Code

It’s now time to customize your Google Review QR Code. Choose a predefined QR Code template, modify the eye shape and frame, add a logo, select a data pattern, and add a background and a suitable QR Code frame text.

Click ‘Next’.

Learn how to customize your QR Code

Step 6: Download your QR Code

Download the QR Code in your preferred format. There are 5 formats available – PNG, JPG, SVG, EPS, and PDF.

2. Link the QR Code to a Google review page

Step 1: Log-in to Beaconstac dashboard and choose Linkpages from the left-hand menu

The Linkpages feature allows you to create a custom landing page without buying hosting or domain.

Step 2: Build your Google Review page

Give your Linkpage a descriptive name and click ‘Start.’ Now add an image and write a title and description for your Linkpage.

Step 3: Add multimedia to your page

Click ‘+ Add Link’ and create a button for each link you wish to include. You can also attach an icon and thumbnail to each button.

Customize your Linkpage further by adding widgets such as page separators, text, PDFs, social media links, forms, landing pages, contact buttons, and more.

Step 4: Complete the creation of your Google Business review page

Customize the background and buttons of your page.

You can also enable advanced settings such as GPS location analytics and Facebook or Google retargeting.

Once done, click ‘FINISH,’ and your Review Us page is ready.

Step 5: Generate a Google review QR Code

Go to the QR Code section of the dashboard and choose ‘Linkpages’ from the available QR Code options list.

Select the Linkpage you just created from the drop-down menu and click ‘Next.’ You can also edit your Linkpage at this step.

As a final step, customize your QR Code’s design, click ‘Next,’ and your Google review QR Code is ready.

How to scan a QR Code for Google reviews?

First things first, you do not need a third-party QR Code scanner app to scan a QR Code. Most smartphones now come equipped with native QR scanning capabilities.

Step 1: Open the camera app on your smartphone

Step 2: Point the camera at the QR Code. Ensure that the QR Code is clearly visible on your smartphone’s camera.

Step 3: Upon scanning, tap the prompt displaying the URL to access the page where you can submit your Google review.

Learn how to scan a QR Code

Why do I need a Google review QR Code?

1. Effortless access to reviews

Customer reviews are trusted 12 times more than any other marketing strategy. A Google Review QR Code provides a direct and convenient link to your Google My Business listing, where potential customers can read reviews.

2. Improved SEO

It’s not just your website that affects your search engine ranking; Google Reviews also play a part. Positive reviews can improve your SEO, potentially driving more organic traffic to your site.

3. Instant engagement

With a simple scan, satisfied customers can instantly share their positive experiences. No more searching or typing URLs—in a single scan, customers can share their thoughts from the convenience of their smartphones.

QR Code for Google reviews: Use cases

1. Small businesses

Google review QR Codes for small businesses

As a small business, you would be looking for cost-effective methods to actively market your store and acquire more customers.

One such way is leveraging QR Codes for Google reviews.

Google reviews can help set your business apart from others within the same neighborhood.

Let’s say a potential customer needs a product or service that your business can offer.

They type in a relevant search query and a preferred location on Google and see a list of places they can go to—your store being one of them.

Among the other businesses listed along with yours, what could be one of the defining factors that could get this person to visit your store above the rest?

It’s the number of Google reviews that your business has.

Not all reviews would be good.

But Google finds that a balance of good and bad reviews is more trustworthy than solely positive reviews on your business profile.

To provide a seamless experience to customers for providing feedback on your store, you can utilize a Google review QR Code to get the job done.

You can place these QR Codes on your storefront windows and any print media of your choice, such as flyers, posters, store pamphlets, and catalogs, to prompt existing and new customers.

They can scan the QR Code and submit their feedback to help increase localized visibility.

This would boost your business’s local SEO, aid prospective customers in finding your store easily, and be convinced to visit and make a sale.

You might also like: How to create and use QR Codes for your small business

2. Restaurants

According to OpenTable’s research, 60% of people read reviews before going out for a meal.

One way to gather more reviews for your restaurant is by adding a Google review QR Code on a receipt or tabletop to capture customers’ feedback.

You can also place the QR Code at the billing counter so that diners can share their thoughts right after their meal before they leave your restaurant.

These QR Codes serve as helpful prompts to customers, letting them know that their opinions are valued. Not to mention the ease of use involved in scanning and submitting a review.

You might also like: Contactless menu QR Codes

3. Retail

97% of customers check online reviews before buying a product to get additional insights, according to a study by PowerReviews.

To increase your retail store’s visibility, drive more foot traffic, and convince potential customers to visit, employ a QR Code for Google reviews.

Place them on clothing tags, in-store signages, and checkout counters to grab shoppers’ attention while they’re browsing or right after a sale.

Having these Google review QR Codes placed on different mediums cater to the consumer buying journey, specifically the post-purchase touchpoint.

Adding a QR Code at the checkout counter lets customers share their in-store experience.

A QR Code on a clothing label gives the customer time to try out the clothing item and share their valuable insights online.

The above touchpoints are crucial and can impact the customer’s perception of your brand.

So, using a QR Code for a Google review in these aspects can aid your brand in gaining more shoppers and profits.

Learn more: How to use QR Codes in retail

4. CPG

Like the retail industry, Google reviews also help the CPG industry put their brick-and-mortar stores on the map.

You can utilize a Google review QR Code on product packaging to collect consumers’ feedback.

A suitable time to ask for a review is roughly 1-2 days after the purchase.

During this time, the consumer gets to try out your product, form a solid opinion, and provide a high-quality and accurate Google review.

You can also send a reminder email, SMS, or in-app notification 2 days post-purchase to prompt consumers to share their insights on your product.

You can also check out: 11 ways to get more product reviews for your CPG brand

5. Educational institutions

Google review QR Codes for educational institutions

While prospective students and their parents are searching for a valued educational institution to attend, one aspect that can drive their decision is a good number of reviews on Google.

To achieve this, add a Google review QR Code on your campus website and specific points on campus.

Existing students and alumni can share their experiences and feedback online.

Potential students can read these Google reviews to learn more about the school’s environment, teachers, facilities, and opinions on the curriculum.

Therefore, these QR Codes for Google reviews aid people in making informed decisions on school and college admissions.

Learn more; How to use QR Codes in the classroom

How to get more scans on your Google review QR Code

Here are some effective methods to encourage more scans and, in turn, more Google reviews:

1. Add a compelling CTA

A QR Code CTA such as “review us” or “leave a review” can make all the difference. Without adding a CTA, customers won’t know what your QR Code leads to and might not bother scanning it.

2. Design eye-catching signage

Your signage is your silent salesperson. Use vivid colors, bold fonts, and attention-grabbing visuals to draw customers’ attention to your QR Code. Make sure it conveys the importance of leaving a review.

3. Educate and incentivize

Train your staff to inform customers about the QR Code and its purpose. Offer incentives, such as “10% Off Your Next Purchase for Leaving a Review.” Ensure your incentives are enticing but adhere to Google’s review policy.

4. Promote on social media

Share the QR Code on your social media platforms and encourage your followers to scan it and leave reviews. Use engaging posts to create excitement around the process.

5. Promote during events

If you host events or gatherings, use the QR Code to encourage attendees to leave feedback. Consider running contests or challenges related to your event, driving participation.

6. Place strategically

Ensure your QR Code is visible and accessible in your physical location, marketing materials, and product packaging. From store windows to flyers, place it where customers naturally look.

Beaconstac’s Google Review QR Codes offer a straightforward solution to boost your online reputation and gather valuable social proof. With an intuitive dashboard, you can effortlessly create a QR Code that directs users to your Google Business Profile link or a dedicated Google Business Review page without needing technical expertise.

Moreover, our customization and data tracking capabilities, combined with enterprise-grade security through GDPR and SOC® 2 type-2 compliance, ensure that your QR Code campaigns are not only effective but also safe and secure.

FAQs

Is there a QR Code for Google reviews?

Google Business Profile currently does not provide an option to share a Google review link via a QR Code. However, you can use a QR Code generator to make your own.

How to get QR Code for Google review?

1. Go to your business on Google Business Profile and get the Google review share link

2. Go to Beaconstac’s QR Code generator

3. Select ‘Website’ from the list of campaign types

4. Paste the link in the box provided

5. Customize your QR Code

6. Test and download it

Do I need an app to scan a Google review QR Code?

No, you do not need an app to scan a Google review QR Code. You can use your smartphone’s camera app to scan it.

How do I find my Google review URL?

Finding your Google review URL is a straightforward process:

1. Sign-in to your Google Business Profile account.

2. Search for your business on Google and click the link that shows the number of reviews you have.

3. Now click “Get more reviews,” and there’s your Google review URL.

4. Copy and share with your customers directly or via QR Code.

How do I share a Google review?

To share a Google review with others, follow these steps:

1. Find the review: Visit your Google review page to see all your reviews.

2. Locate the review to share: Find the specific review you want to share and click to open it.

3. Find Share button: Look for a “Share” or “Share review” button or link within the review. Click it. You’ll be presented with options for sharing, which may include sharing via email, social media, or copying the review URL.

4. Select the preferred method: Choose your preferred sharing method and follow the prompts to share the review with the intended recipients.

How do I copy a review URL?

You have two options to copy the Google review URL:

1. Within Google Search, select “Ask for reviews” and copy the URL.

2. With Google Maps, select Customers >Reviews>Get more reviews.

Can I link to a Google review?

Yes, you can link to a Google review in the following ways:
1. Copy the Google review URL and share it with customers via text or email.

2. To look more professional, link your Google review URL to a QR Code and display it in your physical store or add it to your marketing collaterals and product packaging.

Author Details
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Author Details

Shweta Menon

Content Marketer , MobStac

A happy writer with a fascination for technology, a passion for marketing, and a love for good literature. Feel free to reach out to her on LinkedIn to spark conversations about any of the above.

[email protected]

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