59% of consumers use Google to read reviews on businesses, according to a report by Bizrate Insights.
If your Google Business Profile (formerly known as Google My Business) includes customer reviews, it can increase the chances of improving your local SEO, driving more web and foot traffic, and increasing business profits.
From the above statistic, it’s clear that the quality and quantity of these reviews are of paramount importance.
But it brings us to the question: Rather than waiting for customers to go online and post a review, is there a way to enable them to carry this out in the physical world?
The answer is a QR Code for Google Reviews.
You can place these QR Codes in your store and other relevant touchpoints to let your customer base seamlessly provide feedback so you can receive the quality reviews you need.
Table of contents
- What is a Google review QR Code?
- Do I need a static or dynamic QR Code for Google reviews?
- How to make a QR Code for Google reviews?
- How to scan a QR Code for Google reviews?
- Why do I need a Google review QR Code?
- QR Code for Google reviews: Use cases
What is a Google review QR Code?
A Google Review QR Code is a type of QR Code that lets users scan and post a review on your brand’s Google Business Profile listing. Customers can easily scan and share their feedback online and help your business garner more footfall and revenue.
Do I need a static or dynamic QR Code for Google reviews?
We recommend using a dynamic QR Code for Google review campaigns (Find out the difference between a static and dynamic QR Code).
Let’s say you use a static QR Code to let users submit reviews on Google.
If you ever decide to change your business’s name, you’ll need to share a new review link with your customers.
Since you’re using a static QR Code, this would require creating it again, reprinting, and redistributing it—not an ideal experience.
Instead, you can use a dynamic QR Code generator to redirect the existing QR Code to the new review link.
Track your dynamic Google review QR Codes
An added benefit of using dynamic QR Codes is their tracking capability.
Beaconstac’s QR Code analytics module lets you track the number of QR Code scans, locations, and devices used.
You can take it up a notch by tracking QR Codes with Google Analytics to receive in-depth insights on your Google review campaigns, such as user demographics and behavior.
Check out: How much does a dynamic QR Code cost?
How to make a QR Code for Google reviews?
Here’s how you can make a Google review QR Code using a custom QR Code generator:
Step 1: Get your Google review share link
Log in to your account on Google Business Profile, search for your business, go to Customers > Reviews > Get more reviews, and copy the link.
Step 2: Log in to the Beaconstac dashboard
Log in to the Beaconstac dashboard, and under the ‘Products’ section, select ‘QR Codes’.
Then, click on ‘+Create QR Code’ to create a new QR Code campaign.
Step 3: Select campaign type
Select ‘Website’ from the list of campaign types.
Check out: How to convert a URL to QR Code
Step 4: Set up your Google review QR Code
Paste the Google review share link in the space provided, and click ‘Next’.
Step 5: Customize your QR Code
It’s now time to customize your Google Review QR Code. Choose a predefined QR Code template, modify the eye shape and frame, add a logo, select a data pattern, and add a background and a suitable QR Code frame text.
Step 6: Download your QR Code
Download the QR Code in your preferred format. There are 5 formats available – PNG, JPG, SVG, EPS, and PDF.
Check out the complete list of our QR Code generator pricing.
Increase Revenue Using Google Review QR Codes
Leverage QR Codes for Google reviews to help maximize sales for your business.
How to scan a QR Code for Google reviews?
First things first, you do not need a third-party QR Code scanner app to scan a QR Code. Most smartphones now come equipped with native QR scanning capabilities.
Step 1: Open the camera app on your smartphone
Step 2: Point the camera at the QR Code. Ensure that the QR Code is clearly visible on your smartphone’s camera.
Step 3: Upon scanning, tap the prompt displaying the URL to access the page where you can submit your Google review.
Why do I need a Google review QR Code?
Customer reviews are trusted 12 times more than marketing directly from the organization (Source: CIO.com).
It’s known that authentic reviews from customers help drive customer acquisition.
When it comes to Google reviews, a vital benefit is that it can significantly improve your business’s local SEO.
Receiving quality Google reviews, both good and bad, serve as social proof and provide transparency to visitors who find your business online.
Google takes a business’s review count and review score into play when deciding how prominent and well-known your brand is.
Based on this factor, among other details, Google will rank your business in search results when someone types in a relevant query.
How would a QR Code for a Google review help?
We always think of the customer’s experience while submitting their review.
Rather than having them search for your brand online and post a review, you can create a Google review QR Code that takes them to your business listing upon scanning.
This QR Code can be placed at your physical store, on marketing materials, on the packaging, etc.
In a single scan, customers can share their thoughts from the convenience of their smartphones.
This effortless experience increases customer delight and connects your offline and online marketing activities, transforming your strategy into a Phygital one.
Related: Learn how to use a QR Code generator for Google Services
QR Code for Google reviews: Use cases
1. Small businesses
As a small business, you would be looking for cost-effective methods to actively market your store and acquire more customers.
One such way is leveraging QR Codes for Google reviews.
Google reviews can help set your business apart from others within the same neighborhood.
Let’s say a potential customer needs a product or service that your business can offer.
They type in a relevant search query and a preferred location on Google and see a list of places they can go to—your store being one of them.
Among the other businesses listed along with yours, what could be one of the defining factors that could get this person to visit your store above the rest?
It’s the number of Google reviews that your business has.
Not all reviews would be good.
But Google finds that a balance of good and bad reviews is more trustworthy than solely positive reviews on your business profile.
To provide a seamless experience to customers for providing feedback on your store, you can utilize a Google review QR Code to get the job done.
You can place these QR Codes on your storefront windows and any print media of your choice, such as flyers, posters, store pamphlets, and catalogs, to prompt existing and new customers.
They can scan the QR Code and submit their feedback to help increase localized visibility.
This would boost your business’s local SEO, aid prospective customers in finding your store easily, and be convinced to visit and make a sale.
You might also like: How to create and use QR Codes for your small business
According to OpenTable’s research, 60% of people read reviews before going out for a meal.
One way to gather more reviews for your restaurant is by adding a Google review QR Code on a receipt or tabletop to capture customers’ feedback.
You can also place the QR Code at the billing counter so that diners can share their thoughts right after their meal before they leave your restaurant.
These QR Codes serve as helpful prompts to customers, letting them know that their opinions are valued. Not to mention the ease of use involved in scanning and submitting a review.
You might also like: Contactless menu QR Codes
97% of customers check online reviews before buying a product to get additional insights, according to a study by PowerReviews.
To increase your retail store’s visibility, drive more foot traffic, and convince potential customers to visit, employ a QR Code for Google reviews.
Place them on clothing tags, in-store signages, and checkout counters to grab shoppers’ attention while they’re browsing or right after a sale.
Having these Google review QR Codes placed on different mediums cater to the consumer buying journey, specifically the post-purchase touchpoint.
Adding a QR Code at the checkout counter lets customers share their in-store experience.
A QR Code on a clothing label gives the customer time to try out the clothing item and share their valuable insights online.
The above touchpoints are crucial and can impact the customer’s perception of your brand.
So, using a QR Code for a Google review in these aspects can aid your brand in gaining more shoppers and profits.
Learn more: How to use QR Codes in retail
Like the retail industry, Google reviews also help the CPG industry put their brick-and-mortar stores on the map.
You can utilize a Google review QR Code on product packaging to collect consumers’ feedback.
A suitable time to ask for a review is roughly 1-2 days after the purchase.
During this time, the consumer gets to try out your product, form a solid opinion, and provide a high-quality and accurate Google review.
You can also send a reminder email, SMS, or in-app notification 2 days post-purchase to prompt consumers to share their insights on your product.
You can also check out: 11 ways to get more product reviews for your CPG brand
5. Educational institutions
While prospective students and their parents are searching for a valued educational institution to attend, one aspect that can drive their decision is a good number of reviews on Google.
To achieve this, add a Google review QR Code on your campus website and specific points on campus.
Existing students and alumni can share their experiences and feedback online.
Potential students can read these Google reviews to learn more about the school’s environment, teachers, facilities, and opinions on the curriculum.
Therefore, these QR Codes for Google reviews aid people in making informed decisions on school and college admissions.
Learn more; How to use QR Codes in the classroom
Is there a QR Code for Google reviews?
Google Business Profile currently does not provide an option to share a Google review link via a QR Code. However, you can use a QR Code generator to make your own.
How to set up a QR Code for Google reviews?
- Go to your business on Google Business Profile and get the Google review share link
- Go to Beaconstac’s QR Code generator
- Select ‘Website’ from the list of campaign types
- Paste the link in the box provided
- Customize your QR Code
- Test and download it
Do I need an app to scan a Google review QR Code?
No, you do not need an app to scan a Google review QR Code. You can use your smartphone’s camera app to scan it.