Gone are the days when law firms relied only on traditional and word-of-mouth marketing channels to grow their businesses.
According to a Thomson Reuters report, 84% of surveyed firms increased investments in technology due to the impact of COVID-19. These investments included software to manage their firms, virtual meeting tools, cloud storage, and online payment platforms.
The result? About 68% of the adopters reported they were more prepared to handle future disruptions and deliver better client experiences.
However, there is another important tool that needs a complete digital overhaul.
It’s the traditional business card—one of the most popular networking tools.
Why, you ask?
A business card usually acts as the first mode of interaction between a client and a lawyer. But, traditional business cards come with a laundry list of limitations that prevent law firms from maximizing networking and marketing opportunities.
This is where digital business cards can help attorneys and law firms.
Let’s learn more.
Table of contents
- Traditional vs. Digital business cards
- How law firms can effectively leverage digital business cards
- Digital business card templates for law firms and attorneys
- Best digital business card solution for law firms
- Frequently asked questions
Traditional vs. Digital business cards: Why law firms should choose digital business cards
To dig deeper, here’s why digital business cards should be the preferred networking tool for attorneys and law firms:
#1 Digital business cards powered by an editable QR Code let you update card details even after their creation. This means you can modify your contact information whenever required without reprinting your card.
This update happens at the backend—on your digital business card generator’s dashboard—and the changes reflect in real-time when the QR Code is scanned.
#2 Through a traditional business card, you can only share basic contact information due to the limited space on a card. But with a QR Code on business cards, you can share multimedia content—URL, location, video, landing page, and much more.
#3 Another benefit of adding a dynamic QR Code to a business card is that you get card engagement metrics. This data includes the total/unique number of card scans, most and least popular cards, card scans by location, time of the day, city, and devices used.
QR-based digital business cards also let your law firm access user engagement metrics—page session duration, returning vs. first-time visitors, CTRs, and more—through a Google Analytics integration.
#4 What if your law firm wants to nurture clients who engaged with your card earlier but haven’t converted yet? There’s no way to accomplish this with a traditional business card.
With a digital business card, you can retarget users on Facebook and Google with relevant ads to stay at the top of their minds and achieve higher conversions.
#5 When you share a traditional business card with your client, they need to manually type and save the details on their mobile device. Digital business cards offer your clients the convenience of saving your information on their smartphones within a few clicks.
This is how Beaconstac’s digital business card works for your clients:
Your client scans the QR on your card → They go to the URL pop-up and view your contact information landing page → They click on the (+) icon → They review your details and save them on their smartphones.
How law firms can effectively leverage digital business cards
Here are a few ways in which your law firm can leverage digital business cards to capture, nurture, and convert more clients:
Capture leads through a Google Form and meet only with the qualified ones
Before getting into an in-depth discussion with a client, you would want to qualify them by asking preliminary questions and ensuring the case type is in line with your expertise.
This is where a QR-based digital business card can help. You can link the QR Code to a Google Form and share it via your e-card. Upon scanning, a client can click on the Form URL and answer the required set of questions. This will help you filter clients and focus only on the cases you wish to undertake.
Directly guide clients to your official website and customer testimonials
After your initial interaction with a client, you can make it easier for them to learn more about your expertise. How? Share a digital business card that redirects to your website upon scanning.
By visiting your professional website through your card, they can learn more about your business and other relevant details—years of experience, types of cases handled, though-leadership content, etc. This way, your card helps build trust and awareness among your clients without you having to put in the extra effort.
We also recommend linking to video testimonials and customer reviews to further demonstrate your expertise. As per a study, nearly 70% of clients are more likely to hire an attorney with positive online reviews.
You can choose to showcase social proof on your website or directly link review URLs or a YouTube video to your digital business card.
Retarget engaged clients and stay at the top of their minds
While your clients take time to perform their due diligence, you can pursue them via targeted ads to achieve higher conversions. When clients scan a dynamic QR Code on your card, you get the ability to retarget them on Google and Facebook.
Be sure to target clients with relevant ads and not overdo it since it can appear spammy to your clients searching for attorneys online.
Share multi-purpose landing pages via your digital business card
If you wish to share multiple URLs in a more organized way, you can make use of a mobile-friendly landing page to share multiple links. This campaign page can include the following URLs:
- Google Form with preliminary questions
- Your company website or blog
- Customer reviews and testimonials
- Calendly link for booking appointments
The best part? You can easily develop these mobile-friendly campaign pages using Beaconstac’s landing page builder—even if you have no programming knowledge. This landing page can then be linked to a QR Code, which further needs to be added to your card.
Upon scanning the QR, your clients can visit the desired URL depending on their requirements.
Digital business card templates for law firms and attorneys
Best digital business card solution for law firms
Opting for an easy-to-use, scalable, and secure digital business card solution is of utmost importance for law firms. Here is a list of the best digital business card makers available today:
When you look at security and bulk creation capabilities, Beaconstac’s digital business card generator easily trumps the competition.
If you want to learn more, you can also check out our guide on choosing the best digital business card maker for your law firm.
Frequently asked questions
Do lawyers still use business cards?
Absolutely. Business cards are still an important part of a law firm’s marketing strategy. Taking a step further, the shift from traditional business cards to digital ones can help law firms network in a fast, convenient, and sustainable way.
How much do professional business cards for lawyers cost?
You can get started with Beaconstac’s digital business cards at just $5 a month. There is also an option to go all the way up to $99 a month, depending on your business requirements. Beaconstac also offers a custom Enterprise plan for law firms with hundreds/thousands of attorneys.