Mailchimp once ran a QR Code-based marketing campaign called “Pyow.” It was for marketers looking to attract customers to their online store via customized coupon QR Codes.
Long story short, it could’ve taken off a lot better if not for one simple yet critical mistake. The QR Codes did not have a call to action.
If you’re using a QR Code to encourage an audience to act, it’s always a good idea to have an actionable CTA text below it. But to generate QR Codes like that, you’ll need a QR Code generator that lets you add customizable QR Code frames.
Think of a QR Code frame as the perfect real estate to put your compelling CTA. After all, every marketing material isn’t complete without a solid CTA. That’s the way it goes if you want to ensure your audience does exactly what you want them to.
In this article, you’re going to learn how to generate a QR Code with text below to make sure they’re a sure scan.
Table of contents
- Using a QR Code generator to place CTA texts below your QR Codes
- How to generate a QR Code with text below
- Examples of QR Codes with CTA text
- Applications where a QR Code with text below comes in handy
- Frequently asked questions
An easy way to generate a QR Code with text below it
There are many ways to add a proper CTA text below your QR Codes (think photo-editing software). But perhaps, the easiest way to do so is with the help of a custom QR Code generator.
If you’re already using one, you won’t need to take your QR Codes to something like Canva just to add additional CTA text. Still, remember that not all custom QR Code generators are the same. You’ll need to find one that accommodates a QR Code frame customization, like Beaconstac.
Check out the complete list of our QR Code generator pricing.
Using a QR Code generator with text customizations to add CTAs below each QR Code
Here’s what makes Beaconstac stand out: the abundance of QR Code customization options. The platform lets you design your QR Codes to suit your brand guidelines and collateral messaging.
Of course, you’ll find no lack of QR Code frame selections on the platform. And all of them let you place any CTA text you want.
You can also personalize your codes as much as you like. Want different frame colors? You can choose from a palette that provides every possible color on screen and print.
How to generate a QR Code with text below
Here’s how you can generate a QR Code with actionable text below, using our platform:
Step 1: Go to Beaconstac’s dashboard
You first need to create a QR Code where you’ll place a CTA. Go to Beaconstac’s dashboard and hit “+ Create QR Code” on the top right corner.
Step 2: Choose the QR Code Type
You can create any QR Code for all types of use cases. Say you want to get people to your social media. For that, you need to choose Social Media as the QR Code type.
Step 3: Set up your QR Code details
The next step is to fill in all the required fields in the Header and Body sections.
Once that’s done, scroll all the way down to the Data section and enter all the social media handles you’d want to include in your QR Code.
Beaconstac lets you create an all-in-one QR Code for all your social media accounts, so you won’t have to generate a different code for each one.
Once you’re done filling out all the details, hit “NEXT.”
Step 4: Customize and add a frame
There are loads of customization options you can play with. You can use pre-made templates or design your QR Codes from scratch.
Choose between different templates, backgrounds, eyes, and of course, frames.
To add your CTA, click on Frames from one of the design options and type in the CTA in the designated text box. You can also choose a font color for your CTA text.
Step 5: Test, generate, and download
Once you’re done customizing, you can test your QR Code to see if it works, then generate it. You can then download it in 5 different formats – PNG, JPG, SVG, EPS, and PDF.
Examples of QR Codes with CTA text
Website QR Codes
Ever seen one of those “Scan Me” QR Code CTAs? You can bet they’re linking to a highly-targeted web page.
Website QR Codes are your absolute go-to if you’re linking to a landing page, product page, YouTube video, or any kind of URL. And you can let your scanners know precisely where they’re going by adding an actionable CTA.
Social media QR Codes
You can also use a QR Code to make your social media channels easily accessible to curious scanners. That will come in handy if you’re looking to increase your following on any platform. For these social media QR Codes, you’ll also need to use tailored CTAs to get an audience to engage.
App download QR Codes
One way to boost your app download is by promoting it with print marketing. And for that, you can use app download QR Codes that take your audience directly to their native app stores. Pair each with one of these calls to action:
Now, we’ve only touched the surface here with these fantastic examples. As you know, QR Codes have tons more applications. And you can pair them with virtually any CTA.
Pro tip: Make sure your QR Code CTAs are noticeable but brief, telling scanners precisely what they’ll get. You probably won’t have a lot of space to write, so make your CTAs brief but meaningful.
Generate QR Codes with text below
Add a frame and CTA to your QR Codes to attract more scans.
Applications where a QR Code with text below comes in handy
According to this report, tailored CTAs perform 202% better than CTAs that didn’t have a lot of thought put into them. That’s no wonder since a well-crafted CTA increases your QR Code’s impact on your prints and makes them less likely to be ignored.
Let’s look at some fantastic use cases where QR Codes with texts below them can help.
1. Get potential customers to your online store
If you want an added boost to your online store’s traffic, you can always turn to QR Code marketing. Say you’re running a brick-and-mortar store alongside e-commerce. QR Codes can help you turn foot traffic into online traffic.
Still, if you want your campaign to be as effective as it can be, your QR Code CTAs must tell your audience exactly what they need to do. And you can do that by adding text below your QR Codes. Now you get to prompt your audience to take the next step.
2. Increase your app download count
It didn’t take long for marketers to figure out that QR Codes can potentially get users to download an app while they’re “out of home.”
Verizon once used QR Codes to promote its app collection. Thanks to solid calls to action that accompanied the QR Codes, and clever ad placements, the company got 150,000 app downloads in only 3 months.
3. Build a social media presence
QR Codes and social media virality can go hand in hand. For instance, Cadbury launched a social media campaign involving QR Codes that, when scanned, could automatically create a personalized video gift using photographs from the user’s Facebook profile.
Everyone loves the concept of going viral on social media. But to get that kind of impact, you want to ensure you’re optimizing for everything. For Cadbury’s social media campaign, actionable QR Code CTAs made a lot of difference.
The end result: This campaign got Cadbury over 5,000 Tweets and 1.6 million Instagram UGCs.
Why go for dynamic QR Codes instead of static ones?
You might’ve already known there are two types of QR Codes: Static and dynamic. But which one should you choose? Well, for any of the use cases I’ve mentioned above, it’s going to be more efficient to go for dynamic QR Codes, and here’s why:
It’s pretty apparent dynamic QR Codes are more flexible than static ones. They’re just more suited to any marketing campaign since they give you more room for optimizations.
Start creating QR Codes with text below for actionable end-user insights
If you want to grab more conversions, you can’t take any chances. If you haven’t yet, start incorporating CTA frames into your QR Codes. Make sure your audience knows exactly what to do when they see your glowing collaterals.
You can even create bulk QR Codes with texts below them – all made possible using a seamless bulk QR Code generator with text customization functionality. Essentially, it lets you create up to 2,000 unique dynamic QR Codes, and all of them come with the CTA of your choice.
Frequently asked questions
What is a QR Code CTA?
QR Codes can be one of the most crucial elements in your prints. These codes are what your audience interacts with once you convince them you have something of value to offer. Think of QR Codes as the CTA buttons for your print materials.
You’ll typically see them paired with CTA texts, like “Scan Me” or “Download Now.” This way, the target audience knows what they’re in for.
What is the optimal placement for a QR Code call-to-action text?
QR Codes are tools meant to prompt quick actions. So the closer in proximity a CTA text is to its pairing QR Code, the better. Think of them as your physical marketing collaterals’ CTA buttons, albeit initiating a scan instead of a click.
QR Code CTA texts are best fitted inside frames with contrasting backgrounds that increase the CTA’s impact and visibility. If you’re using a custom QR Code generator with text below customization features, you can easily create customizable frames where you can add brief but actionable CTA texts.
You can also generate a QR Code with text in the middle by uploading a CTA image file. Just ensure the CTA text is short and contrasts with the QR Code symbols for better visibility.
How to create a QR Code “Scan Me” frame?
After choosing your QR Code type, you’ll be given the option to customize your QR Code’s aesthetics. Follow these simple steps once you’re on the customization page:
- Click on Frame below the Design section.
- You’ll now be presented with a selection of frame designs. Choose the one you want under the Select Frame section.
- You can also get any color you want for your frame. Set up RGB or enter the exact color code if you know it.
- Lastly, in the Frame Text section, you’ll need to enter the CTA text that you’d like to appear in your codes. You’ll also be able to change your text’s color.
Can you customize the text below your QR Code?
Yes. Customization comes with every QR Code creation. And even if you’ve already generated your QR Codes, you can go back to them anytime on the dashboard when you need to make any visual changes, such as the frame or the text. Just go to the dashboard’s customization setup page to do your tweaks.