QR Code in Email Signature: How to Use It Effectively and Convert More Customers
Email signatures are a great way to increase brand awareness and establish legitimacy amongst your customers. Whether it’s a digital business card, promotional offer, or feedback form- you can pack in a lot of information in your email signature using a QR Code. Let’s find out the various benefits of including QR Codes in email signatures.
An email signature is a powerful branding tool that can do wonders for your business. According to a recent report by Newoldstamp, 82% of marketers use their email signatures to boost brand identity amongst a diverse audience.
Every time you or someone from your company sends an email, this signature will be seen by potential customers, clients, suppliers, and many other prospects. If your email signature stands out, there is a high chance that it will attract attention and boost engagement.
Data shows that most brands use email signatures to drive traffic to their website, and over 34% of email marketers use their signatures for lead generation. (Source: Newsoldstamp)
Therefore, in a digitized world where an estimated 300 billion emails are sent and received every day, you must leverage email signatures to increase ROI and drive sales.
QR Codes are a great addition to your email signature. Whether you want to promote your company branding, share a digital business card, or highlight any special offers – you can include everything in one single QR Code in email signature.
Additionally, you can customize QR Codes into different shapes and colors as per your brand aesthetics.
Let’s dive in and look into the various ways in which you can utilize QR Codes in email signatures.
If you are looking for ways to market your brand and attract customers, consider optimizing your email signatures with QR Codes.
When you add a website QR Code to your company email signature, you open up a seamless gateway for customers to visit your website.
Say, for example, a customer reads your email and wants to know more about your product. Instead of writing back to you or looking up the company, they can simply scan the QR Code in email signature and visit your website.
You can also customize the QR Code in line with your brand logo, color, and design. Beaconstac offers customers the option to customize QR Codes from a wide palette of colors and shapes.
A digital business card allows you to share vital information like name, address, phone number, brand website, social media profile, portfolio, etc., in one go. Additionally, you have the flexibility to modify details as and when required without having to reprint or reshare the card.
If customers want to get in touch with you or know more about your company, they can access all this information instantly by scanning the QR Code in your email signature.
#7 Prompt easy sign-ups and contactless registration
Generate leads and convert them into regular customers using QR Codes. Include a QR Code to your email signature and let customers schedule appointments, register for events and much more with a quick scan.
For example, you are a practicing doctor and want to streamline the process of scheduling appointments. Use QR Codes and let customers self-schedule appointments on the move with a single scan.
B2B brands that receive a lot of demo requests can leverage QR Codes to capture leads. Include a QR Code to your email signature and prompt users to schedule a demo with you.
Data shows nearly 28% of marketers have issues tracking their campaign performance, and over 16% of them find it challenging to set KPIs due to a lack of data.
With dynamic QR Codes, you can gather data and also retarget customers on Facebook and Google.
#1 Track campaign performance
When you add a QR Code to your email signature, you might notice a significant boost in customer engagement and conversion rates. However, it is important to track these changes and understand customer intent in order to optimize campaigns and improve ROI.
When you use Beaconstac’s dynamic QR Codes, you get access to our in-house analytics feature. It allows you to gather some basic information about users like the number of scans, date and time, location, number of unique visitors, device type, etc.
If you want to delve deeper into these insights and hone in on your end users, Beaconstac offers Google Analytics integration as well. This will enable you to analyze traffic and other data in more detail.
Often customers who are interacting with your brand will scan a QR Code but never convert. With Beconstac’s QR Code retargeting feature, you can capture those potential leads via Google and Facebook ads.
Whenever you generate a dynamic QR Code, you can add Facebook Pixel and Google Ads to the campaign. With the help of QR Code analytics and retargeting, you can conveniently analyze audience behavior and optimize marketing campaigns.
Note: This feature is available only to users on the Enterprise plan.
PS: We ensure that your data is safe. Beaconstac follows the best-in-class security measures, such as GDPR compliance and SOC 2® Type 2 compliance.
Frequently asked questions
How to make an email signature with QR Code?
You can create an email signature with QR Code in 5 easy steps:
Log in to your Beaconstac dashboard and click on the ‘+ Create QR Code’ button.
Select the kind of QR Code campaign you want to run. It could be a website, landing page, or app download QR Code.
Once you select the type of campaign, fill in the necessary fields.
Customize your QR Code by changing shape, frame, color, and much more.
Finally, download your QR Code in a suitable format (PNG, JPG, SVG, PDF, and EPS).
Add the dynamic QR Code to your email signature. Test it once and you are good to go.
How to create a digital business card for my email signature?
Creating a digital business card for your email signature is quick, easy, and cost-effective.