What Information to Put on a Business Card: Stand Out with These Essentials
A business card can help you convert potential customers, but the card first needs to leave a good impression. One way to do that is by packing it with impactful information for your audience. This article discusses what information to include on your business card for maximized networking success.
Sharing basic business card information alone is seldom enough to convey your value proposition. To make a great first impression, you must include every detail that best describes you and your business.
However, traditional business cards come with two significant drawbacks when it comes to information sharing:
1. Putting all the details you need on a traditional paper-based card can be challenging. This is because conventional business cards have finite space for showcasing information. You’re often restricted to the basics—your personal details, company name, designation, and a few URLs.
2. Another significant drawback of paper-based business cards is their lack of interactivity. The only way to engage with the information on a paper-based card is via manually typing or searching for the phone numbers, URLs, or social handles you have shared.
So, how do you solve these challenges? By making the shift from traditional business cards todigital business cards.
A digital business card allows you to include as much information as you need. The best part? Your clients can conveniently and instantly engage with your e-business card’s information and content. This lets you effectively network with your clients, giving you more ways to stand out.
Read on to learn what information you can put on a digital business card to network in the best possible manner.
Your profile information helps your audience better understand who you are and what you do.
With Beaconstac’s digital business card solution, you can be as comprehensive as you need with your profile information. As a result, you get to set the stage for building trust and credibility among your clients.
Below are the details you can include in your digital business card’s profile information section.
#1 Your name. Beaconstac positions your name at the top and center to ensure it’s easily noticeable with your preferred pronouns.
Through the following categories, you can appoint a designation to each of your phone numbers:
Furthermore, you can assign the following categories to your email addresses:
#8 Your website. A website is often a brand’s primary resource for establishing and demonstrating an online presence. You can add as many website links as needed, labeling them as:
#9 Business location. There are two ways to add your business address on the Beaconstac dashboard:
By searching for your location on Google Maps.
By entering your exact location in the address field.
When you include your address, a clickable address icon will appear on your digital business card. The recipient can click this icon to load Google Maps on their mobile device so they can follow the directions to your location.
D. Social media links
Adding social media links to your business card is a must since these links direct your audience to your relevant social channels. This helps you build credibility and get your audience to complete your desired actions.
#10 Essential social media handles and their icons. Beaconstac’s digital business card maker lets you add more than 20+ social media links across 7 categories:
Social media platforms (LinkedIn, Facebook, Twitter, Instagram, and TikTok)
Online video platforms (YouTube, Twitch, Vimeo, and Wistia)
Online community platforms (Discord and GitHub)
Convenient payment gateways (Paypal, Cash App, and Venmo)
Instant messaging apps (WhatsApp and Telegram)
Portfolio platforms (Dribbble, Behance, and Pinterest)
Other social links (Calendly, Shopify, and Yelp)
You’ll also be able to display a recognizable icon for each social link you add.
Bonus – Add a custom URL to your digital business card
Apart from these popular social platforms, you can also showcase a custom URL. Like your social links, it will come with its own clickable icon, redirecting users to any online destination you wish to share.
What information to include on your digital business card: By profession
Your digital business card can be the first interaction a potential customer has with you or your professional practice. Thus, it is essential to get your information right the first time.
Perhaps the most crucial business card element for a business professional is their contact information.
More often than not, when networking, your audience already has an idea of what you do. However, your contact details may not be as readily available to your clients. Ensure you showcase relevant contact information—including all your phone numbers, email addresses, websites, and more.
For instance, a lawyer’s digital business card can display their company’s official website along with other contact details. This way, the firm can attract and capture leads and direct people to client testimonials on its website.
Another good example would be a digital business card for realtors. These e-business cards usually have their realtor owner’s essential contact details along with URLs linking to online property listings and value-adding multimedia content.
Bonus tip: You might also want to label your contact details (e.g., work, personal, portfolio, etc.) so your clients can choose the most suitable way to contact you.
#2 For influencers
Influencers typically thrive on social media content. So for this group of professionals, adding social media handles to their business cards can be invaluable.
Bonus tip: Many social media influencers must maintain consistency in their visual design elements. You can do so by utilizing Beaconstac’s robust visual customization options while creating your digital business cards.
#3 For freelancers
Freelancers provide a wide variety of services. But regarding what essential information to put on a business card, it all comes down to what can separate you from your competitors.
Apart from convincing profile information, which briefly defines what you do as a freelancer, it’s crucial to include links to your portfolio website.
Some freelancers use a third-party platform such as Pinterest or Dribbble to house their portfolios, while others use their own websites. Either way, a portfolio can convince your freelancing leads to convert into paying clients.
How to create a digital business card with all your desired contact information
How to share your digital business card: Top 6 ways to send your card to your clients
Unlike paper-based cards, digital business card distribution isn’t limited to in-person contact. You can digitally distribute your card in multiple ways:
Include must-have information on your card with the best digital business card solution
Sharing a business card with all the relevant information puts you in a better position to win more customers and clients.
With Beaconstac’s digital business card solution, you can get as comprehensive as you need with your profile information and contact details. You can add as many supplementary links as you want and direct your audience to where you can demonstrate social proof.
Moreover, Beaconstac’s extensive visual customizations let you personalize your business card’s design elements. As a result, your digital business card can truly achieve its main goal—to become an extension of you and your brand.