The rise of QR Code usage has changed the way brands do marketing. In 2021, over 45% of shoppers reported having scanned a marketing-related QR Code at various points over a 3-month period leading up to the survey. (Source: Statista)
From physical spaces like shopping malls and billboards to the digital sphere of social media and emails, marketers have leveraged QR Codes to achieve higher ROIs and an enhanced user experience.
However, one of the key aspects of marketing is a custom domain. Its importance is supplemented by the fact that over 33k domain names are registered every day.
Besides brand identity, custom domains accord your enterprise credibility and authority.
At an enterprise level, it’s possible that you’d receive multiple campaign requirements that would need different QR Codes and personalized URLs.
So, with multiple requests coming in from various stakeholders, how can you effectively manage QR Codes for all the individual campaigns?
The answer is QR Codes for different brand domains.
Here at Beaconstac, you can create a QR Code with custom domain with ease. You also get access to custom domains for all your QR Code campaigns. Every time users scan your QR Code, they can recognize your brand name in the URL. This asserts your brand legitimacy and prompts users to click on the link.
In this article, we will discuss how Beaconstac’s custom domain feature helps enterprises scale up, manage campaigns, and improve conversion.
69% of people fear that most websites are fake and spread misinformation. Only 1 in 3 people trust a brand enough to interact with and purchase from. (Source: Edelman Report)
A custom domain can play a crucial role in improving your credibility in the eyes of a user. Every time a customer scans a QR Code, your website’s branded URL will appear legitimate to visitors.
#3 Better campaign management
Organized marketers are 674% more likely to succeed in their initiatives, owing to optimal planning and excellent campaign management. (Source: Coschedule)
With Beaconstac, you can manage multiple clients, each having their own custom domain. Role-based access and automated workflows make it convenient for all the stakeholders to collaborate with each other.
Additionally, each sub-account owner can create their QR Codes, track them, and share reports seamlessly.
#4 Unlimited custom domains
There is no limit on the number of custom domains you can create on the Beaconstac dashboard. Whether yours is a small or large enterprise, we understand that different teams have varying needs.
For instance, a PR agency with various clients would need to manage different QR Code campaigns. Each client may represent a different brand. You can add a custom domain for each client and manage everything from a single dashboard.
#5 Easy-to-track analytics
A survey from Deloitte notes that over 49% of marketers believe analytics helps them make better decisions.
You can create a custom QR Code tracker and measure the success of your campaign with Beaconstac’s in-house analytics feature. Get insight into data such as number of scans, date and time of the scan, device type, location, and much more.
When it comes to enterprises, we understand the need to leverage analytics and scale up the business. If you want to delve deeper and zero in on your end-users, you can also set up QR Code tracking in Google Analytics.
How can you create a custom QR Code domain?
Beaconstac lets you add multiple users under the same organization. The owner and administrator of an enterprise account have access to create and add custom domains.
You can create a custom QR Code domain in 6 easy steps.
#1 Log in to the Beaconstac dashboard and click on your username at the top-right corner
Click on ‘Domains’ from the drop-down menu.
#2 Click on ‘+Add Domain’ and enter the domain details
Enter your domain name and URL. Next, click on ‘Add’.
#3 Complete the verification process
Verify the CNAME by adding it to your DNS configuration. Once the records are added, you will see the ‘verified’ status.
Next, request SSL verification.
#4 Complete SSL verification and your domain will be added to the dashboard.
Now that you’ve created a custom domain, add your CNAME records to the DNS configuration one more time. This is to complete the SSL verification of your domain for security purposes.
#5 Create a new QR Code or edit an existing one with the newly added domain
Generate your QR Code and customize it as per your brand design. Scroll down and click on ‘Show Advanced Settings’.
#6 Under advanced settings, you’ll find ‘URL DOMAIN’
Click on the drop-down menu and select the newly created domain. Finish customizing your QR Code.
Your custom QR Code domain is ready to be deployed.
With Beaconstac, you can do more than just manage QR Codes for different brand domains. Our multi-user access feature allows you to allocate roles effortlessly within your organization without having to manage multiple accounts.
As the owner of an enterprise account, you can distinguish between the users as owner, administrator, editor, and viewer. This helps you manage QR Code campaigns, multiple clients, and custom domains from a single dashboard.
Note: The custom domain feature is available for Enterprise customers only. Check out the complete list of our QR Code generator pricing plans.
Who can benefit from managing QR Codes for different brand domains?
#1 Agencies and consultants
According to a survey, over 50% of agencies cited workflow efficiency as their top priority for FY’22.
Traditionally, agencies handle multiple clients and often deal with unique requirements for every brand they represent.
This is where Beaconstac’s custom domain and multi-user access management features come in handy.
Marketing agencies can create separate sub-accounts for each client and assign a custom domain per the requirement.
For instance, once you assign a sub-account, the marketing executive or brand manager for that particular client can create, manage, and track QR Code campaigns with ease.
If one of your clients wants a custom domain linked to their QR Code, you can create and assign it to them in a few easy steps.
#2 Real estate
In 2021, 97% of buyers used the internet to search for a home. To capture this massive audience, real estate agencies need to have optimized websites and landing pages that can quickly convert customers.
Add custom domains to the mix, and you have a powerful website in hand.
With Beaconstac’s custom domain feature, you can personalize your QR Code domain as per the agency/consultancy name.
When potential clients come across your QR Code, they might scan and click on the link since it looks familiar.
That’s not all.
Real estate agencies employ several realtors, who in turn, handle multiple clients in a day.
With our multi-user feature, each agent can have their own sub-account with a custom domain. They can run separate QR Code campaigns for the properties they manage and sell.
#3 CPG brands
Data shows that over 92% of CPG brands are using QR Codes in their product packaging as of 2022.
For CPG brands with multiple products, the custom domain feature can help better manage and promote individual products.
For instance, companies such as Heinz have other products besides ketchup. For each of their other condiments, separate custom QR Code domains can be created.
Additionally, you can assign a sub-account to each team member handling different products. They can create QR Codes, manage campaigns, and track performance on their own.
With a custom QR Code domain, you can improve the user experience and generate ROI.
Beaconstac’s custom domain feature is built for your enterprise needs
Beaconstac’s custom domain feature can help enterprises reinforce branding and convert prospects into regular customers.
Designed for enterprise needs, Beaconstac’s robust QR Code platform has been consistently rated as the best QR Code generator.
With unique features such as SSO login, custom domain, retargeting, multi-user access management, and white labeling, enterprise customers can leverage our product to execute successful QR Code campaigns.
When it comes to enterprises, we understand that security and data protection is of utmost importance. That’s why we adhere to the highest security standards.
Veni is a content marketer with Beaconstac. She specializes in B2B SaaS-focused content, intending to educate audiences about products and services. Connect with her on LinkedIn if you want to discuss content creation, SEO marketing, and conversion strategies.