If you’re an artist or an audio content creator, Apple Music is worth tapping into to build a larger following.
However, you might experience tough competition, with over 100k songs regularly released on Apple Music, Spotify, Amazon Music, etc.
Therefore, discoverability becomes a critical determinant of your success.
An Apple Music QR Code is a powerful solution for musicians and podcasters trying to attract more listeners, increase followers, and reach a wider audience.
Here is why:
Scanning a QR Code takes seconds, making them convenient touchpoints to access your songs, albums, or podcast episodes.
You can place QR Codes on both physical and digital channels. This lets you initiate a frictionless omnichannel experience around your Apple Music content.
In addition to the above benefits, with Beaconstac, you’ll also have access to features like QR Code customization, tracking, top-notch security, etc., all of which can enhance your audio content campaign.
Continue reading to discover the benefits of a custom Apple Music QR Code generator, why it is better than Apple Music’s static QR Code, and how you use it to enhance your discoverability and content promotions.
You can set up targeted ads via Facebook and Google for prospective audience groups. Artists trying to promote a brand new song or album can easily convert listeners into buying your music with a quick nudge.
How to create dynamic QR Codes using a custom Apple Music QR Code generator
Apple’s marketing tools don’t let you create dynamic QR Codes, only static ones. So if you plan to create them, you’ll need to use a custom QR Code generator for Apple Music.
Here’s how to use Beaconstac’s QR Code generator to create a safe and shareable QR Code for your Apple Music content:
Step 1: Log in to Beaconstac and click on ‘+Create QR Code’
If you don’t have an account, sign-up for Beaconstac’s free 14-day trial.
Step 2: Choose the ‘Website QR Code’ campaign option
Step 3: Copy the URL of your Apple Music content
Go to Apple Music on your desktop browser or open the smartphone app to find the content you wish to share.
You can get a link to any Apple Music content, whether it is a song, artist, album, or playlist.
Each piece of content on the Apple Music platform comes with a three-dot icon you can tap or click. These three-dot icons open a sub-menu where you can access the ‘Share’ function. Click on ‘Share’ and choose ‘Copy Link.’
Step 4: Set up the campaign
Go back to the dashboard and paste your Apple Music URL in the space provided.
Step 5: Design your Apple Music QR Code
Now is your chance to tailor the look and feel of your QR Codes per your unique theme as a creator.
Producers and music studios can leverage QR Codes to increase music streams, tapping into this massive source of revenue.
For instance, you can pair an Apple Music QR Code with your PR and marketing collaterals and enhance their impact significantly. This practice improves music streams while also saving print-based collateral costs.
Moreover, a QR Code fits in seamlessly with any promotional materials. For instance, artists can display the Apple Music QR Code with music promos on a live TV show. Viewers can scan this QR Code and listen to music instantly.
Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the profound impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.