Improve Customer Experience & Boost Revenue with QR Codes for Check-in

As per data, Americans spend roughly 37 billion hours waiting in line each year. 

Whether it is at retail stores, in hotel lobbies, at events, or in the office reception area, we’re all running out of patience and want to check in as fast as possible. 

Consider these stats as per a survey conducted by Openkey:

1. Guest satisfaction scores drop by 50% when there’s a 5-minute wait at check-in.
2. Whereas a digital check-in leads to an average increase of 7% in guest satisfaction scores.

A QR Code for check-in is a simple solution that can help cut long queues and allow you to focus on giving guests a personalized check-in experience.

They are easy to create, use, contactless, and cost-effective. You can enable QR Code check-in across various touch points like hotel receptions, event arenas, office lobbies, etc. 

Continue reading to learn why a QR Code check-in system is hassle-free, more effective, and can even help boost revenue. 

Table of contents

1. 5 reasons why you should start using QR Codes for check-in
2. How to create QR Code for contactless check-in
3. Who can benefit from using QR Code for check-in
4. Frequently asked questions

5 reasons why you should start using QR Codes for check-in

Wait times can make or break guest experience in most businesses. When it comes to check-ins, QR Codes can expedite the process and enhance it in many ways: 

1. Improve customer check-in experience
2. Safe, secure, and contactless operations
3. Lead generation and effective marketing
4. Reduced operational costs
5. Seamless guest-tracking for security

#1 Improve customer check-in experience 

Whether you want to ease visitors’ entry into your office or guests arriving at the hotel, a QR Code check-in system is convenient and easy to implement.

You can do away with the traditional paper-based check-in system and empower customers to self-check in without any hassle.  

Not only does this save money, time, and resource, but you also get to engage with customers via QR Codes in many different ways. 

For Noemi Tromo, marketing executive at the Aruba Marriott Resort, QR Codes helped them reach out to 80,000 unique customers and save over $150,000 on marketing campaigns.

She said: “Given the circumstances of the pandemic, we have been using Beaconstac’s QR Codes primarily for restaurant menus. We’re also adopting it for other use cases like explaining procedures to our guests at our towel huts.”

Read the story of how Beaconstac helped Marriott Aruba achieve over 150,000 scans and save on print costs.

#2 Safe, secure, and contactless operations

Hailed as the ‘silent hero of the pandemic operations,’ QR Codes have made the world, especially the hospitality sector, a safer place. 

Safety, hygiene, and reduced exposure are on top of people’s minds, and QR Codes for check-in tick off everything on this checklist.

With over 82% of people preferring contactless experiences in the post-pandemic era, QR Codes have become an obvious choice as they are 100% contactless and enhance the customer experience. 

And that’s not all. 

In the world of events, too, it is reported that 58% of respondents at an American Express event prioritized health and safety considerations when deciding whether to attend an in-person event or not.

#3 Lead generation and effective marketing

Typically, all the data that you capture with QR Codes can become a useful lead magnet for your business. 

For instance, QR Code retargeting is a great way to warm up leads captured through check-ins. 

Let’s say you organize a fintech summit and use a QR Code for check-in. 

When visitors scan the QR Code, a myriad of data gets captured, like the device type, location, number of unique visitors, date and time of entry, etc.

You can analyze this data and re-engage with your audience via Facebook and Google Ads. 

Promote upcoming events or offer special discounts at your hotel to capture potential prospects for your business. 

Please note: The QR Code retargeting feature is only available in the enterprise plan. To know more, check out Beaconstac’s complete list of QR Code generator pricing and features. 

#4 Reduced operational cost

Hotel operational costs often impact the bottom line of business. An average hotel in the US spends over $2000/month on the printing paper used at reception for check-ins. 

Compound this with the additional waiting time at reception areas, and your customer’s experience goes up for a toss.  

A QR Code for check-in can help you strike the perfect balance between controlled operational costs while upholding guest satisfaction:

1. You can do away with paper-based check-ins and reduce labor expenses by deploying QR Codes at reception areas, hotel rooms, spa lounges, etc. 
2. Automate recurring tasks like room service, restaurant ordering, guest reservations, and much more. Integrate Beaconstac’s QR Code solution with your existing tech stack, like a cloud-based property management system. 

Having said that, no amount of technology can replace the human touch in this people-centric business.

So while QR Codes can help optimize cost, they should empower the staff to further humanize the customer experience. 

#5 Seamless guest-tracking for security

Beaconstac’s advanced QR Code tracking feature allows you to monitor who is checking in and checking out of your property.  

You can keep track of the following: 

1. Date and time of check-in and check-out
2. No. of unique visitors
3. The device used to scan
4. Location of the person scanning the QR Code

If you have check-in activities spread across a vast area or several properties in different locations, Beaconstac allows GPS tracking (permission-based) for even granular tracking. 

You can also integrate our QR Code solution with Google Analytics for deeper insights into the QR Code campaign performance. 

How to create a QR Code for check-in

Creating a QR Code for check-in is easy and quick on Beaconstac’s QR Code generator. There are three different kinds of QR Codes you can leverage for check-ins:

1. Website QR Code
2. Forms QR Code
3. Google Form QR Code

Website QR Code

If you already have a website-based check-in system and want to embed the same into a QR Code, you can do so in six easy steps:

Make a QR Code for your website in 6 easy steps. 

You can also customize the website QR Code and match it with your brand design. Why?

Because your audience is more likely to scan a branded QR Code that looks familiar, and it also helps you improve brand recall.

Forms QR Code

If you don’t have a website that enables check-in, use Beaconstac’s QR Code form. 

You can create one in a few easy steps (It takes less than 5 minutes).

Learn how to create a QR Code form in 5 easy steps.

With more than 45% of form data being submitted on mobile devices, a QR Code form is an obvious choice. 

You can choose from over 20 ready-to-use form templates or create a customized online check-in form on Beaconstac’s dashboard. 

Google Forms QR Code

If you’re using Google Forms in the check-in process, integrate it with QR Codes and facilitate guest check-in within minutes. 

Here’s how to create a Google Form QR Code in 7 easy steps.

Google Forms’ ease of collecting data backed with a QR Code generator can help you improve the guest experience and also boost revenue significantly.

Who can benefit from using QR Code for check-in?

Event organizers

It can be challenging for event organizers to manage large gatherings, especially when it comes to approving visitor entries, cross-checking registration details, and ensuring a smooth check-in process. 

You can let guests skip the queue and improve customer experience by automating event check-ins using a QR Code. 

Doing away with manual registrations and allowing your customers to self-check in can be both efficient and cost-effective. 

You can use the data captured through QR Code tracking for future events. Measure the success of your event, promote it across marketing channels, and leverage it to gather sponsors. 

Also read: Organize and plan events using QR Codes for events

Hospitality managers

A QR Code for check-in and check-out are just the beginning. Hotels are constantly innovating the way they use this contactless technology. 

It includes enabling guests to use QR Codes for restaurant ordering as well as for in-room dining or placing requests for spa bookings.

Hotels also use QR Codes to gather feedback and reviews once the stay is over. Reviews can boost your online ratings and impact your business.  

It is essential to tap into your guests’ (positive) experience at the right time before they leave the premises, and QR Code surveys are a great way to do that.

Office administrators

With the spotlight firmly planted on contactless experiences, corporate offices too want a safe and secure approach to employee and visitor management. 

You can easily avoid crowded reception areas and complicated check-in processes for visitors via QR Code for check-in. 

You can also place QR Codes outside conference rooms and link them to a custom website or Calendly. People can scan and book them for meetings without crowding for that purpose.

This helps maintain high safety standards while also improving employee experience. 

Get started with QR Codes for check-in

A QR Code for check-in solve a very real problem for any industry heavily reliant on manual methods with a lack of contactless processes. 

With Beaconstac’s QR Code generator, you can easily create, manage and track your QR Code for check-in. Get access to a wide range of customizations, integration, and top-notch security features.  

It is ideal for businesses of all sizes and is consistently rated as the best QR Code generator.

“Beaconstac’s solution has made our lives a lot easier. Creating QR Codes is quick, and being able to track their performance has proven to be essential for our business.”

Marcelo Yanez, Product Manager, Nestle 

If you’d like to give Beaconstac a shot, create a QR Code on our QR Code maker. You can also click below and sign-up for a free 14-day free trial.

Frequently asked questions 

1. How to use a QR check in system?

You can use QR Codes for check-in to enable hassle-free check-in at hotels, events, and even in offices. Embed your website URL or Beaconstac’s QR Code form into the QR Code. Let customers scan the QR Code, fill in the required details and check in automatically. 

2. Where can I get a QR code for safe entry?

You can create QR Codes for safe entry on Beaconstac’s QR Code generator. Beaconstac is the first and only SOC 2® Type II certified QR Code generation platform. 

This means that there are regular audits of enterprise-grade security. It also ensures your data is protected from vulnerabilities. 

3. How do I create a QR Code for check in?

You can create a free QR Code for an event in five easy steps:

1. Go to Beaconstac’s QR Code generator.
2. Select the type of QR Code you want to create. 
3. Paste your event URL in the space provided. 
4. Customize your QR Code as per brand design.
5. Download your event QR Code for free.

• Author Details

Author Details

Natasha Puri

Enthusiastic about marketing and improving the ROI of businesses.

[email protected]