Distributing & Promoting Digital Business Cards (+5 Effective Tips That Work)
Creating a professional and attractive digital business card is the first step in your networking journey. Effectively distributing and promoting your card is equally crucial. Find out the best card distribution ways to make sure your card maximizes your networking potential.
Picture this: You have just created a sleek digital business card carefully designed to showcase your professionalism and unique value proposition. The next step is to ensure that your card reaches the right audience and makes the desired impact. To achieve this, it’s important to effectively distribute and promote your card.
A digital business card (or virtual business card) offers many distribution and promotion options that traditional paper cards do not offer. In this article, we will guide you through the best ways to distribute and promote your virtual business cards.
Implementing these methods will help you increase your card’s visibility and reach more potential customers.
Sharing your digital business card as an Apple Wallet pass (or Google Wallet pass) helps you conduct professional and modern networking. Doing so lets you go entirely paperless and share your card with clients directly through your mobile devices.
You might want to know: Among all the leading digital business card solutions available today, only Beaconstac provides the ability to share your card BOTH as an Apple or Google Wallet pass.
This makes Beaconstac the most capable digital business card solution, especially when it comes to card distribution.
2. As a QR Code
Another popular method of distributing digital business cards is by sharing them as a QR Code. By scanning your digital business card QR Code with their mobile device, recipients can quickly access your card and save it for future reference.
You can also distribute your digital business card by sharing its URL with your recipient through email, social media, or any other platform that allows you to share links. By simply clicking the link, recipients can view and save your digital business card.
Networking events can be a great opportunity to expand your professional circle and connect with potential customers. However, standing out can be challenging, with so many people exchanging traditional business cards at these events.
That’s where sharing your virtual business card as Apple or Google Wallet passes comes into the picture during networking events.
Your clients can scan the QR Code on your Apple or Google Wallet pass to instantly view and save your contact information on their mobile devices. Moreover, sharing your card via digital wallets will make you appear more tech-savvy and leave a memorable first impression.
2. Through your email signature
Per a recent study, an overwhelming majority (82%) of marketers use email signatures to boost brand awareness, 48% to drive website traffic, and 34% to generate more leads.
If you are a professional who sends numerous emails daily, your email signature is a golden opportunity to promote your digital business card.
Instead of simply listing your name, designation, or website URL, adding a virtual business card to your email signature allows you to expand on these basics and share unlimited information.
Social media platforms are a goldmine of networking opportunities. With over four billion active users worldwide, social media presents an excellent opportunity to promote your digital business card and increase its visibility.
Here are some ways you can use social media to promote your cards:
#1 Add a digital business card URL to your social media bios
Your social media (especially LinkedIn) bio is often the first thing people see when they visit your online profile. Adding your card URL to your bio makes it easy for potential clients to instantly view and save your contact details for future use.
#2 Share your digital business card through a social media post
Another way to promote your virtual business cards is through a social media post. You can share an image of your business card QR Code and include a clear call-to-action in the caption, encouraging potential clients or customers to scan the code and access your card.
5. Via instant messaging apps
Let’s say a potential client discovers your business at a networking event and messages you to know more. How do you quickly share your information?
That’s where your digital business card comes in handy.
Instead of typing large chunks of information, you can share your digital business card URL through SMS or messaging apps such as WhatsApp or Facebook Messenger. Your recipients can instantly click the URL and save your contact details.
Sharing your digital business card via instant messaging apps is a hassle-free and effective way to make a lasting impression and turn that initial inquiry into a valuable business connection.
Amplify your networking efforts with Beaconstac’s digital business card solution
There you have it; these are the best ways to distribute and promote your virtual business cards.
This is where Beaconstac’s digital business card solution excels—you can promote and share your cards via our solution in all the ways discussed above.
Upon sharing your card, you can capture your recipient’s contact details directly from your card—a capability known as two-way contact sharing. This lets you conduct lead collection right from your digital business card.
Your recipient’s submitted contact details will be recorded as a lead entry in your digital address book, where you can view and manage all lead details you capture. You can also integrate this address book into your company’s CRM software—directly to Salesforce or using Zapier to connect to 700+ other CRM tools.
Choosing Beaconstac lets you scale your digital business card creation and distribution—without forcing you or your recipient to download any app.
All your business card activities on our platform are safeguarded through industry-leading security measures such as GDPR and SOC 2 type II compliance, SSO login, data encryption, and more.
Harshika is a content marketer at Beaconstac who’s passionate about creating compelling content that educates businesses on leveraging the latest tech to unlock their full potential. Her interests also extend to AI, automation, and productivity tools.