QR Code Engraving: Is it Worth it? The Whys, Hows & Best-Practices
Discover a world of customer engagement with creative QR Code engraving ideas. From restaurant menus to custom nameplates, learn how businesses use engraved QR Codes to enhance their marketing efforts and enrich customer interactions.
With the rising popularity of QR Codes, brands are looking for innovative ways to get customers to scan a QR Code.
From painting them on a large canvas to getting them tattooed- QR Codes remain a creative tool that drives traffic, boosts brand awareness, and improves customer engagement.
One such unique trend that is increasingly gaining popularity is QR Code engraving.
Engraving QR Codes has grown as a creative marketing strategy in recent years. It is redefining how people interact with a rapidly digitizing world around them in exciting new ways.
Take, for instance, Swiss luxury watchmaker Moser Schaffhausen AG. They launched a ‘hybrid timepiece‘ with the entire watch face covered with a QR Code, 3D-printed on the sapphire crystal.
Each QR Code is customized to authenticate ownership and unlock a world of privileged access to the watchmaker’s virtual-digital ecosystem. And can you ignore the sway of the pixelated look of the solid titanium rim?
You can also deploy similar ways of creatively engraving QR Codes into your marketing collaterals. From watches to stone walls and even wooden surfaces, you can engrave a QR Code with ease.
With Beaconstac’s QR Code maker, you can easily create, track and manage engraved QR Codes.
In this blog post, we will look at how businesses use QR Code engraving to improve customer experiences and boost their marketing efforts.
Guinness beer glasses were engraved with QR Codes and distributed across bars nationwide. The idea was, upon pouring the beer—which has a specific dark hue—the QR Codes in the glasses would become scannable.
The engraved QR Code was part of the brand’s attempt to amplify its social media engagement by sharing access to coupons, offers, and exclusive content via scans.
However, engraving QR Codes onto fragile objects like glass or acrylic can sometimes be risky and impractical. Instead of engraving, you can add custom QR Code stickers or labels on fragile objects like glass that blend in smoothly. This can prevent breakage.
4. QR Code engraving on walls and stones
You can use QR Codes on public walls, sidewalks, and buildings for promotional or practical purposes.
For example, a QR Code on a public wall could take people to a city map or tourist website upon scanning. With QR Codes on sidewalks or parks, people can scan and access all the information they need to know more about local culture, tourist attractions, famous food joints, etc.
When it comes to QR Codes on walls and stones, on a more somber note, people have also begun to engrave QR Codes on gravestones.
These QR Codes are designed to connect visitors at the cemetery to online memorials of the deceased.
Bonus: How to create, track, and manage engraved QR Codes with Beaconstac’s QR Code generator
To fully utilize the merits of engraving QR Codes into your designs and use cases, you have got to make sure that the QR Codes are trackable.
Dynamic QR Codes help you to track and manage the performance of the QR Codes, assess their impact on business, and strategize future QR Code campaigns accordingly.
Moreover, dynamic QR Codes mean you can change the destination URL of the QR Codes at any time without having to re-engrave or update the already deployed QR Codes.
This is especially useful for running a business with time-limited promotions or events. You can easily update the QR Code to direct customers to the appropriate content or information.
Best practices for engraving your QR Codes
Now that you’ve explored the versatility of dynamic QR Codes, let’s dive into some tips to ensure their success.
1. Keep it simple
For engraved QR Codes, keeping it simple is important for its scannability.
The idea is to engrave the QR Codes precisely as generated, and complicated designs could mess with the clarity when engraved on hard surfaces.
The QR Codes should be big enough, and the engraving should be clear so a mobile device can easily scan it. Before using the QR Code, it’s important to test it thoroughly to ensure it works properly and takes the end-user to the intended destination.
2. Correct placement
It’s important to ensure the QR Code is placed in a prominent location where customers can easily scan it.
Correct placement might mean putting up the QR Code at eye level or in a location where customers are likely to stop and take notice.
For example, engrave a large QR Code at the cafe entrance or on a wooden table at a restaurant. Easy to find, easy to scan.
3. Clear and actionable call-to-actions (CTAs)
When customers scan a QR Code, it’s important to give them clear, actionable CTAs that are short, clear, and focused on your audience.
Examples of clear CTAs could be “Scan now for exclusive offers” or “Scan to avail discount.”
You can also enhance the impact of the CTA further by offering an incentive such as a free trial, or a chance to win a prize by scanning the QR Code.
4. Be creative and engaging
Feel free to experiment with different engraving materials, colors, and shapes to create a unique, attention-grabbing QR Code.
For instance, personalizing QR Codes with a customer’s name or other unique identifiers can create a sense of exclusivity, build brand loyalty, and drive sales.
Engraved QR Codes are a fun and creative way to enhance your marketing collateral and engage customers in new and exciting ways.
Whether using them as your restaurant menus on wood, or personalizing name plates, QR Code engraving offers endless possibilities for businesses to stand out.
So go ahead and start experimenting with engraved QR Codes today. Watch your marketing materials come to life with the power of interactive, engaging QR Codes.
Sign up now to unlock the full potential of our QR Code solutions with a free 14-day trial.
Frequently asked questions
1. Can QR Codes be engraved?
Yes, QR Codes can be easily engraved. You can create a personalized QR Code using Beaconstac’s QR Code generator. It also offers customization options like custom colors, designs, and logos.
2. How do I get a personalized QR Code?
You can create a personalized QR Code on the Beaconstac QR Code generator. Customize your QR Code color, shape, frame, background, and logo.
3. Can a QR Code be embroidered?
Yes, QR Codes can be embroidered onto fabric materials like clothing or bags. Just ensure that the QR Code is legible and accurate.
4. Can a static QR Code engraved on wood be hard to amend?
Static QR Codes are permanent, and you cannot amend them later. The solution for such use cases is dynamic QR Codes that allow you to make changes, track, and edit them later.
5. Do laser engraved QR Codes work?
Yes, laser-engraved QR Codes can work well like any other engraving method. The key is to ensure the QR Code is clear enough for people to scan easily and that the lines of the QR Code are thick enough for the QR Code scanner to read.
Nida is a marketing professional with a flair for storytelling. She expertly combines her analytical skills with her creative talents to craft compelling narratives around QR Codes, helping businesses unlock their full potential. When she’s not busy at work, Nida indulges her love for fiction and unleashes her artistic side as a poet and pastel artist.