A traditional QR Code image for a small poster won’t cut it for a billboard-sized ad banner. If you try to resize or scale it, you end up with a pixelated, blurry mess that’s hard to scan and looks unprofessional.
To resolve this, vector QR Codes are your one-stop solution. You can create QR Codes on Beaconstac that are scalable on any surface, of any size, with no compromise on quality.
Read on to discover the power of vector QR Codes and how they can transform your marketing game. We’ll delve into their benefits over other formats, use cases, and best practices that can help make your next marketing campaigns effective and successful.
Table of contents
- What is a vector QR Code?
- Key advantages of using a vector QR Code
- Most common use cases of vector QR Codes
- Best practices for using vector QR Codes
- Frequently asked questions
What is a vector QR Code?
A vector QR Code uses graphics instead of pixels. Similar to vector images, these QR Codes are created using mathematical equations, as opposed to pixels in the case of raster formats. As a result, you can infinitely scale vector QR Codes in size.
Creating vector graphics saves your time and bandwidth, as you can save them in formats such as SVG or EPS.
Let’s get onto these formats one by one.
1. EPS QR Codes
QR Codes in Encapsulated PostScript (EPS) vector format are perfect for all types of print media (also digital) marketing campaigns.
EPS is the go-to format for marketers and designers to print professional and high-quality advertising campaigns on large surfaces, such as billboards.
- QR Code EPS is scalable, resolution-independent, and comprises individual objects and shapes.
- Whether you’re designing a 14 x 48 feet billboard or a 24 x 36 inches poster, the EPS format will ensure that your QR Code looks sharp and clear, regardless of size.
Moreover, you can easily print high-quality EPS QR Codes using your existing printing hardware. Most legacy printers and software are compatible with this format.
A good example of EPS QR Code usage is when BTS—the famed K-Pop band—launched a QR Code campaign called ARMYPEDIA; it was done to celebrate the sixth anniversary of the Korean boy band.
The idea was to collect the puzzle pieces through the QR Codes to unlock exclusive BTS content.
2. SVG QR Codes
Scalable Vector Graphics (SVG) is a vector format that is suitable for creating high-quality and versatile QR Codes for digital use on websites, infographics, and UI, among others.
SVG QR Code differs from EPS in terms of file size. SVG is made from XML codes only, making them smaller in file size and faster to load on displays, and is also search engine friendly.
Also, because SVG QR Codes are pure XML files, you can easily manage them with HTML and CSS.
- Search engines such as Google, can read XML in SVG QR Codes, which can aid your SEO efforts in your QR Code campaigns.
- On the other hand, you can use SVG QR Codes for integration into various marketing materials, such as clothing product labels, brochures, and advertisements.
For instance, DIESEL partnered with Certilogo to run a campaign with QR Codes on their denim products to protect consumers from counterfeiters. The campaign allows Diesel consumers worldwide to quickly verify the authenticity of a denim product, even before purchasing it.
Choosing the correct QR Code format for your marketing campaign can make all the difference.
In the next section, let’s discuss how you can maximize the impact of your marketing campaigns using vector files over raster files.
4 key advantages of using vector QR Codes
Vector QR Codes offer several advantages over traditional, raster QR Codes:
- Generate high-quality QR Code images
- Compress large files into shareable vector QR Codes
- Easy to use on different types of materials
- Edit the vector QR Code anytime, anywhere
1. Generate high-quality QR Code images
Reproducing QR Codes with sharp edges is crucial for marketing campaigns that require high-resolution QR Codes on various surfaces, especially for large-format printing like billboards and banners.
Here are a few instances of how you can use high-quality vector QR Codes:
- If you’re in event marketing, you can use vector QR Codes to give attendees access to event schedules, registration pages, and survey forms via promotional materials such as posters or stage backdrops.
- If you’re in the tourism business, you can use vector QR Codes on large promotional materials, like billboard ads, to provide guests with additional information, special offers, or information on nearby tourist attractions from the same campaign.
You can always reproduce vector QR Codes with sharp edges, which means you can scale them up or down to any size without compromising quality or pixelating them.
2. Compress large files into shareable vector QR Codes
To effectively share vector QR Codes in digital format across channels, you must ensure that they’re of the right file size.
Bigger file sizes can mess with shareability because of uploading limitations from different mediums, such as emails, PDFs, etc.
Since you can scale vector QR Codes up or down without losing quality, the recipient of the design file can print the QR Code at the desired size (e.g., a wall-sized banner for your event marketing campaign) without any pixelation or loss of scannability.
Vector QR Codes are compact files, making the to and fro between multiple parties smoother.
Moreover, you can streamline collaboration between multiple teams (from marketer to designer to printing service provider) while designing using vector QR Codes.
3. Easy to use on various types of materials
You need a versatile QR Code to use on various applications such as paper, plastic, leather, and metal. Such versatility is crucial for businesses that require unique and visually appealing marketing collateral, packaging, or promotional items.
You can use techniques like foil cutting and punching to emboss QR Codes for various applications.
For example, luxury brands create sophisticated QR Codes on their product packaging or tags to direct customers to their exclusive content or product information.
The use of these techniques allows you to maintain a unique appearance, making your brand stand out.
This leads us to the next section—vector QR Code uses.
4. Easily edit the QR Codes anytime
Sometimes, you might need to change or update the destination page of your QR Codes to accommodate the updated material.
Dynamic QR Codes allow you to edit the destination URL without changing the existing QR Codes you might have deployed.
For instance, you have designed a sales poster with a QR Code. If you use a dynamic vector QR Code, you can print it once and keep updating the destination URL as per your requirements—without reprinting the collateral to accommodate a new QR Code.
Most common industry use-cases of vector QR Codes
You can customize vector QR Codes with different colors, shapes, and logos to match the branding of your business and to entice your target audience with catchy QR Codes campaigns. Here is how:
You can print vector QR Codes on billboards to let your users easily engage with your brand.
For example, Calvin Klein ran a campaign where they updated three of its billboards—two in New York City and one in Los Angeles—with bright red QR Codes with the call-to-action, “Get It Uncensored.”
Onlookers could scan the QR Code using their mobile device, which would take them to an exclusive 40-second ad featuring popular models like Lara Stone, “AJ,” Sid Ellisdon, Grayson Vaughan, and Eric Anderson. Viewers could share the QR Code with their friends on Facebook and Twitter.
2. Trade show collaterals
You can print vector QR Codes on your trade show collateral. For example, a big banner on a sidewalk could take prospects to your event schedule page with a quick QR Code scan.
Or a banner on the venue entrance could let your attendees participate in an interactive activity, such as a game or a quiz—with a QR Code scan. You can also use a vector QR Code on your event signage to conduct a survey and, collect audience feedback.
3. Engraved QR Codes on keychains, t-shirts, and mugs
You can engrave vector QR Codes on different marketing materials such as keychains, mugs, and t-shirts—to allow users access to additional information about your organization quickly.
Distributing QR Coded merchandise during a tradeshow or an event is an excellent tactic for building brand awareness among your prospects.
4. Digital ads
You can use vector QR Codes to elevate your digital ad strategy. The goal could be encouraging users to download your mobile apps or participate in an online quiz—the idea is to increase app installs and user engagement. A creative example of this is Burger King utilizing a QR Code in an ad during the MTV Video Music Awards in 2020. The QR Code appeared multiple times within the video ad, directing users to a link for downloading the Burger King app.
5. Magazine covers and newspapers
You can use vector QR Codes on magazine covers, giving readers access to exclusive articles, interviews, or multimedia content that complements the printed material. Since vector QR Codes are compatible with various file formats, magazines can utilize them to scale onto other marketing collaterals such as cards, posters, etc., aligning with the campaign. The result will be a solid omnichannel customer engagement strategy.
Best practices for using vector QR Codes
Since you know use cases of QR Codes now, it’s time to delve into the best practices that ensure a smooth integration of vector QR Codes into your marketing strategy:
1. Keep your QR Code blur-free and visible
No one wants to scan a QR Code that looks like a smudged painting. To avoid a blurry QR Code, use the correct format, such as vector formats like EPS, SVG, or PDF.
Using these formats will ensure your QR Code is sharp, clear, and easily scannable no matter where it is used.
Moreover, make your QR Codes visible and accessible to your target audience by placing them in the correct location—preferably at a human’s eye level. Test its placement for proper alignment and visibility to ensure easy scanning.
Note: Beaconstac QR Code maker allows you to determine the performance of your vector QR Codes with a scannability score. An EXCELLENT score in the dashboard indicates superior scannability of your QR Code.
2. Pick an optimal size
QR Codes must be like Goldilocks—not too big or too small, but just right. Although there is no limit to scaling up your vector QR Code, ensure it is scannable and noticeable to your users.
As a rule of thumb, consider 1cm x 1cm as a great baseline. We recommend scaling the QR Codes well above the minimum size for best scannability. Test it on different surfaces and devices to find the optimal size for your specific use case. If you want to learn in-depth about perfectly sizing your QR Codes for maximum impact, read: how to perfectly size your QR Codes.
3. Use contrasting colors
To increase the visibility of your vector QR Codes, make sure it is easily noticeable and scannable. Consider using a transparent QR Code placed on a contrasting background. This will ensure that your QR Code stands out and catches the attention of your target audience.
4. Use neat and simple designs that are easy on the eyes
To ensure that your QR Code works well, don’t make it hard for people to find it. Create a simple design that looks good (and like a QR Code) and has a clear message that’s easy to understand.
Now that you know the best practices, the next step is to create your vector QR Code.
Why choose Beaconstac to make vector QR Codes?
Vector QR Codes offer a variety of advantages over traditional raster QR Codes, including sharp edges, unlimited scalability, and easy customization.
When creating vector QR Codes, Beaconstac is the leading QR Code maker. You can create safe and editable vector QR Codes via our platform. Easily modify and track them from a single dashboard.
Click below to start your 14-day free trial. Check our product and see the benefits of using vector QR Codes for your next marketing campaign.
Frequently asked questions
1. What is a vector QR Code?
A vector QR Code is created using vector graphics instead of raster graphics. This means that you can resize the QR Codes without losing quality and easily incorporate them into different dimensions and materials.
2. How do I create a QR Code for a vector?
Create a QR Code in vector format in five easy steps:
- Log in to the Beaconstac dashboard and select ‘QR Codes.’
- Select the QR Code campaign type.
- Input required information like a URL or a PDF document.
- Customize your QR Code color, shape, logo, etc.
- Finally, download QR Code in any vector format available.
3. What is the best free QR Code generator vector?
There are many free QR Code generators that support vector graphics for single-time use, such as Beaconstac.