Why Adding a Digital Business Card to an Email Signature is a Smart Idea for Realtors
Discover the benefits of adding a digital business card to your realtor email signature. Go beyond the limitations of a traditional email signature, generate leads directly from your card, and direct clients to valuable resources.
You can go beyond sharing just your basic contact information with digital business cards. You can showcase multimedia elements such as URLs, social media handles, and your business location on Google Maps.
Your digital business card handles the bulk of information sharing to keep your email signature neat and organized.
2. Direct potential clients to the resources they need
Here are some examples of resources potential clients can access via the card in your email signature:
Online property listings
Virtual property tours
Your website’s testimonials page
Review platforms where your firm receives ratings
Your social media handles
A digital business card allows you to communicate your expertise and direct your clients to the resources they need to make informed decisions.
Digital business cards offer high interactivity via your realtor email signature. Your clients can easily reach you through your phone number or access a specific URL on your card with a single tap—without manually typing your details.
By providing an interactive business card experience, you increase the likelihood of your clients taking your desired action.
3. Allow prospects to conveniently save your contact details
Sharing your contact information is often the starting point in establishing communication with a potential client.
You may use a traditional email signature to share your contact details. But it does not allow your real estate clients to instantly save your contact information for later use.
Your clients must manually type the phone numbers displayed on your signature block to save them in their phone book.
Eliminate this manual process by adding your digital business card to your email signature.
Upon viewing your virtual business card (via a link or a QR Code), your clients will see a “Save to Contact” button, which they can tap to instantly save your contact details.
4. Use your email signature to instantly generate leads
Through a digital business card, your potential clients can not only save your contact details. They can reciprocate by sharing their details through the same card.
This capability is made possible by two-way contact sharing—a digital business card feature that allows clients to submit their contact information via a form in your card.
With Beaconstac’s digital business card solution, you can customize the two-way contact sharing form based on the information you wish to capture. Toggle on or off different fields such as name, email, and phone number. You can even provide a field prompting clients to leave a message.
Each form submission becomes a lead entry in your digital address book. From this address book, you can view and manage all the leads you collect and export them directly to Salesforce, Hubspot, or 700+ other lead management tools via Zapier.
4 Things to avoid when adding a digital business card to your realtor email signature
1. Outdated information in your digital business card
To avoid sharing outdated information via your digital business card, regularly review and update its content. Updating a digital business cardrequires no reprinting; you can do that as and when required at the back end.
2. Using an unprofessional photo in your digital business card
Refrain from using a casual headshot that can compromise your efforts to project professionalism and expertise. This typically means avoiding low-quality images, awkward poses and facial expressions, and wearing attire unsuitable to your profession.
3. Using the same digital business card for different audiences
We recommend not using the same digital business card for different real estate buyer personas. Doing so allows you to tailor experiences and meet individual needs.
For instance, with Beaconstac, you can create a version of your card catering to first-time homebuyers, offering resources for understanding the home-buying process and financing options. Meanwhile, you can create another version for luxury homebuyers, showcasing high-end properties and exclusive services.
4. Having unnecessary URLs in your digital business card
Avoid putting unnecessary URLs in your digital business card. These URLs can be random website links that do not add value to your clients or social media pages unrelated to your work as a realtor.
While digital business cards can accommodate limitless multimedia elements, focusing on what is relevant and essential to your clients is important.
Creative realtor email signature examples and ideas to inspire you
Next step? Create a digital business card for your realtor email signature with Beaconstac
By adding a digital business card to your email signature, you create a convenient gateway for potential clients to explore your entire value proposition as a real estate professional.
With Beaconstac’s digital business card solution, you can access a full suite of features that lets you create and centrally manage digital business cards for your team’s realtor email signatures—at scale.
The solution also lets you use Two-Way Contact Sharing to capture warm leads directly from the card you share via your realtor email signature.
GDPR and SOC® 2 Type 2 compliance, SSO login, and rigorous routine audits protect these digital business cards in your signature block. These security measures make Beaconstac the most secure digital business card solution in today’s market. Moreover, you can access all of these functionalities without downloading any app.
How do I make the most of my realtor email signature?
Consider these ideas to increase the impact of your realtor email signature:
A professional and tidy email signature. You do not want to overwhelm your clients with a copious amount of detail crammed in a small block.
Keep your email signature up to date. Regular updates ensure recipients always have access to accurate and relevant information via your email signature.
Include a link or a QR Code to your digital business card. This lets your recipients access a broader view of your value proposition as a realtor.
How do I generate real estate leads from my email signature?
Add a digital business card that offers two-way contact sharing. This feature allows recipients to submit their contact details directly from your virtual business card.
Upon accessing your card from your email signature (via a link or business card QR Code), your recipients can fill out a form with their contact details. Once submitted, the information becomes available in your digital address book as a lead entry.
This address book lets you view and manage the leads you collect via your digital business card. You can export these leads to your organization’s CRM software—directly or via Zapier.
Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the profound impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.