Why Adding a Digital Business Card to an Email Signature is a Smart Idea for Realtors

The value of your realtor email signature extends beyond just signing off your email messages.

It influences how your target audience perceives you as a real estate professional. 

Consider this: 70% of respondents per this survey believe that optimal email signature content and design are crucial when making a positive client impression. 

This emphasizes that you cannot overwhelm your audience with a cluttered design. 

At the same time, as a real estate professional, you must go beyond your basic contact details—given how the real estate industry is seeing a rise in email open and click-through rates.

But if you try to add more information besides the basics, your email signature can appear cluttered and unorganized such as the one below:

To share enough information while preserving a clean design, you can implement this simple idea: Optimize your realtor email signature by adding a digital or virtual business card.

This article dives deep into the four compelling reasons why we recommend this tactic.

Table of contents

1. 4 reasons to add a digital business card to your realtor email signature
2. What to avoid when adding a digital business card to your realtor email signature
3. Creative realtor email signature examples and ideas to inspire you
4. Create a digital business card for your realtor email signature with Uniqode
5. Frequently asked questions about realtor email signatures

4 reasons why adding a digital business card to your realtor email signature is a smart idea

1. Go beyond the space limitations of an email signature
2. Direct potential clients to the resources they need
3. Allow prospects to conveniently save your contact details
4. Use your email signature to instantly generate leads

1. Go beyond the space limitations of a traditional email signature

Email signatures are kept small for three main reasons: 

1. Optimize the space of your email message 
2. Maintain your email’s visual simplicity 
3. Ensure compatibility across different devices and email providers 

This leaves you little room to showcase additional, valuable information beyond the essentials. 

Adding your digital business card to your email signature solves this spacing issue. 

You can go beyond sharing just your basic contact information with digital business cards. You can showcase multimedia elements such as URLs, social media handles, and your business location on Google Maps. 

Your digital business card handles the bulk of information sharing to keep your email signature neat and organized.

2. Direct potential clients to the resources they need

As mentioned, your realtor digital business card can accommodate as many URLs as you need to share. 

Here are some examples of resources potential clients can access via the card in your email signature:

1. Online property listings
2. Virtual property tours
3. Your website’s testimonials page
4. Review platforms where your firm receives ratings
5. Your social media handles

A digital business card allows you to communicate your expertise and direct your clients to the resources they need to make informed decisions.

3. Allow prospects to conveniently save your contact details

Sharing your contact information is often the starting point in establishing communication with a potential client. 

You may use a traditional email signature to share your contact details. But it does not allow your real estate clients to instantly save your contact information for later use. 

Your clients must manually type the phone numbers displayed on your signature block to save them in their phone book. 

Eliminate this manual process by adding your digital business card to your email signature. 

Upon viewing your virtual business card (via a link or a QR Code), your clients will see a “Save to Contact” button, which they can tap to instantly save your contact details.

4. Use your email signature to instantly generate leads

Through a digital business card, your potential clients can not only save your contact details. They can reciprocate by sharing their details through the same card.

This capability is made possible by two-way contact sharing—a digital business card feature that allows clients to submit their contact information via a form in your card.

Creative realtor email signature examples and ideas to inspire you

Next step? Create a digital business card for your realtor email signature with Uniqode

By adding a digital business card to your email signature, you create a convenient gateway for potential clients to explore your entire value proposition as a real estate professional. 

With Uniqode’s digital business card solution, you can access a full suite of features that lets you create and centrally manage digital business cards for your team’s realtor email signatures—at scale.

The solution also lets you use Two-Way Contact Sharing to capture warm leads directly from the card you share via your realtor email signature.

GDPR and SOC® 2 Type 2 compliance, SSO login, and rigorous routine audits protect these digital business cards in your signature block. These security measures make Uniqode the most secure digital business card solution in today’s market. Moreover, you can access all of these functionalities without downloading any app.

Further reading: The 6 Best Digital Business Card Solutions Available Today

Frequently asked questions

How do I make the most of my realtor email signature?

Consider these ideas to increase the impact of your realtor email signature:

1. A professional and tidy email signature. You do not want to overwhelm your clients with a copious amount of detail crammed in a small block.

2. Keep your email signature up to date. Regular updates ensure recipients always have access to accurate and relevant information via your email signature. 

3. Include a link or a QR Code to your digital business card. This lets your recipients access a broader view of your value proposition as a realtor. 

How do I generate real estate leads from my email signature?

Add a digital business card that offers two-way contact sharing. This feature allows recipients to submit their contact details directly from your virtual business card.

Upon accessing your card from your email signature (via a link or business card QR Code), your recipients can fill out a form with their contact details. Once submitted, the information becomes available in your digital address book as a lead entry.

This address book lets you view and manage the leads you collect via your digital business card. You can export these leads to your organization’s CRM software—directly or via Zapier.

• Author Details

Author Details

Reuben Isidoro

Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.

https://www.uniqode.com/blog/

reuben.j@uniqode.com