Did you know that the labelling process you’re currently using may be outdated?
For the longest time, business owners have relied upon barcodes for product IDs and labeling.
But as markets, customer expectations, and supply chains evolve, can barcodes still hold the upper hand with the limitations they pose?
What if you want to track inventory, share websites, and boost customer engagement, among other things, from the same labels?
The answer is a mix of yes, and no. But if you want a definitive solution, then QR Code labels are the way to go.
QR Code labels extend well beyond text-only to interactive multimedia. You can store 100x more data (up to 3000 characters). You can even customize and bulk-print them in minutes, thanks to QR Code makers.
Now that, sounds like an upgrade from barcodes.
Learn how QR Code labels can encode extensive information you want on your products and go beyond labeling to help you in other aspects of your business, from marketing to ROI.
QR Code labels are printable labels that come with QR Codes. They are also called “smart labels” since the QR Codes can store web addresses, text content, or contact information, among other forms of media. Your end users can scan QR Code labels with a mobile device camera to easily access the stored information.
QR Code labels are often used for marketing, advertising, inventory management, and asset tracking.
For example, you can use QR Code labels on your products to give customers more context or to redirect them to a promotional website.
Meanwhile, your warehouse team/vendors could use QR Code labels to track inventory and manage stock.
How are QR Code labels different from barcode labels
QR Code labels and barcodes are scannable labels that encode information. But both have different physical dimensions and data storage capacities.
Some critical differences between barcodes and QR Code labels are:
Can store up to 20-15 characters
Can store numeric and alphanumeric data only
Very limited customizability. You can only customize numbers, bar colors, and barcode format
Requires special barcode scanners to decode the data
Cannot be scanned if botched or damaged
QR Code labels
Can store 100x more data; up to 3000 characters
Can store texts, URLs, contact information, and much more
You can custom-design almost everything from scratch
Any mobile device with a camera and a recent OS can scan natively; can scan in all directions
Comes with native error correction; can still scan with some degree of damage
All these features make QR Code labels an emerging choice for industries that want the benefits of barcodes—but do more with labeling. And with a QR Code label generator, customizing these features for your labels as per your needs is hassle-free.
Key features to consider when choosing a QR Code label generator
You must choose the right QR Code generator to create print-ready QR Code labels for your usage. Here are things that you must consider:
1. Ability to bulk-generate QR Code labels
Your QR Code label generator should allow you to create and download multiple labels simultaneously.
With Beaconstac’s bulk QR Code generator, you can do that—plus assign different URLs to different QR Codes in bulk. Once designed and created, you can centrally manage them from a single dashboard.
This saves you time and effort when you must label many categories of products with different QR Codes.
2. Ability to track the performance of QR Code labels
Since your QR Code labels will contain more complex data than your average barcodes, the generator should be able to track and measure the performance of your QR Code labels.
For instance, Beaconstac’s QR Code analytics allow you to see how many scans your QR Codes get, where they come from, what devices they use, and more.
You can also integrate your QR Code campaigns with Google Analytics to get more insights on the scan data and optimize your marketing campaigns.
4. Marketing campaigns: Boost direct mail marketing and customer loyalty with QR Code labels
You can use QR Code labels and stickers in your direct mail campaigns to provide additional information about your brand or any promotional offers to end users.
For example, the Tile App launched its new product called “Lost and Found QR Code Labels.” They were sent in direct mail to existing customers as a brand loyalty campaign.
Users could use these labels on things prone to get lost outdoors. The idea was to link their contact information with the QR Code and stick the labels on their loss-prone things (hoping that the finder will return them to you).
Types of QR Code labels and stickers
Depending on your requirements, you can choose from different materials for QR Code labels and stickers:
QR Code label tips: Do’s and don’ts to maximize performance
Here are some best practices you should follow when using QR Code labels:
What to do
What not to do
Use paid, dynamic QR Code labels that ensure the security and safety of QR Codes and their data.
Don’t use QR Code labels and stickers from generators that do not assure the safety and security of the QR Codes.
Ensure scannability by choosing: a. a high-contrast color scheme b. Clear and straightforward QR Code design c. The optimal size for the QR Code label
Don’t use QR Code labels and stickers that are a. blurry or damaged b. Has a convoluted or crowded design c. Is poorly contrasted against its background
Test QR Codes before bulk printing. Scan them with different devices to ensure they work correctly and reach the intended destination.
Don’t print QR Code labels without testing them prior.
For public usage, add clear and enticing CTAs to the QR Code label to encourage users to scan it and tell them what to expect. For example, “Scan to get a discount”, “Scan to watch a video”, or “Scan to learn more”.
Don’t leave the QR Code label without any CTAs or no explanation of what it does or why users should scan it.
Keep your QR Code labels and stickers consistent with your brand identity and design.
Don’t use QR Code labels and stickers that are plain black and white, with no relation to brand identity—when branding is possible.
Simplify your product labeling, smart packaging and boost ROI with QR Code labels
If you’ve benefited from barcode labeling, take your inventory management and marketing game to the next level with QR Code labels.
These smart labels effectively optimize your product-labeling process, promote your products, and connect with your customers.
When you generate these labels with Beaconstac, they’re the safest in the market with GDPR and SOC® 2 Type 2 compliance.
Want to see how it works? You can design, create and deploy QR Code labels at scale with Beaconstac’s powerful QR Code maker.
You can make QR Code labels by using Beaconstac QR Code generator by following these steps:
Log in to the Beaconstac dashboard and select QR Codes.
Select the QR Code campaign type.
Input required information like your website URL.
Customize your QR Code color, shape, logo, etc., according to your brand identity.
Select download or use the bulk generator to generate your QR Code labels in batches.
2. Can I use a QR Code as a label?
Yes, you can use a QR Code as a label for your products, packaging, marketing materials, or personal use. A QR Code can store and display various types of information, such as URLs, videos, files, contact details, etc.
3. What material is used for QR Code labels?
You can use different materials for QR Code labels. Some common materials are paper, vinyl, polyester, metal, and plastic. You should choose a material that is durable, weatherproof, and scannable.
4. What is the price of a QR Code tag?
The price of a QR Code tag depends on the size, quantity, material, and design. You can create your QR Code tags for free online using Beaconstac QR Code generator and then print them on your tag or bulk print on tags from a printing service.
Nida is a marketing professional with a flair for storytelling. She expertly combines her analytical skills with her creative talents to craft compelling narratives around QR Codes, helping businesses unlock their full potential. When she’s not busy at work, Nida indulges her love for fiction and unleashes her artistic side as a poet and pastel artist.