Email signatures play a vital role in marketing and digital networking communication. According to a recent report, 82% of email marketers use email signatures to boost brand awareness, while 48% use them to drive website traffic.
But despite widespread use, email signatures possess one significant drawback: limited space for displaying essential information.
If you attempt to display more than your basic contact details, you risk overwhelming your recipient with a cluttered email signature design.
A smart idea that lets you overcome this inherent space crunch and increase the effectiveness of your email signature is incorporating a digital or virtual business card into it.
Through this article, you will learn why including your digital business card in your email signature is an excellent idea to elevate your business with increased traffic and conversions.
1. Maintain a clean email signature while going beyond your basic contact details
The typical email signature can only include your basic contact details. There is little opportunity to go beyond the fundamentals, let alone brand customizations. Try to pack more information, and your email signature can appear cluttered and inelegant.
So how do you share comprehensive, actionable information while maintaining simplicity?
The solution lies in adding your digital business card (either as a link or a QR Code) to your email signature.
In addition to your name, address, and contact numbers, your virtual business card can house multimedia content such as web URLs, Google Maps location, and social media handles.
You maintain your email signature’s minimalistic and clean appearance by delegating most of the information sharing to your digital business card.
Think of your digital business card as the main hub where your audience can get a clear view of who you are and the value you offer—through your email signature.
2. Make it easy for recipients to save your contact details and share their own
Email signatures are interactive, allowing your recipients to access your shared information via hyperlinks.
However, even if recipients can access all the details in your signature with a click, they still do not have the option to instantly save them for later use. Your recipients must manually type your contact information to save it in their phone book.
Making your digital business card accessible from your email signature solves this issue. Upon viewing your card from your email signature, your recipients can save your contact details with a single tap.
Moreover, if the recipient wishes to share their contact information in return, they can do so directly through your card. This is possible through a digital business card’s two-way contact sharing, allowing your recipient to submit their contact information via a form in your card.
In addition to unlimited contact numbers and emails, your digital business card can accommodate as many URLs as you need. Hence, it can conveniently provide recipients with the exact resources they need to do business with you.
4. Communicate your expertise via your email signature
Apart from providing instant access to educational guides, you can use your digital business card to build social proof and authority.
Take advantage of your digital business card’s capacity to showcase multimedia content. Add references highlightingyour experience and expertise.
These references can include client reviews, whether external such as Google Reviews, or internal, like your website’s review page.
You can also direct your audience to customer testimonials, case studies, and anything else that will showcase your credibility and position you as a field authority.
5. Link to all your relevant social media channels
With traditional email signatures, you can only display your primary social channels, such as your Twitter, LinkedIn, and Instagram. However, you might want to include your other social handles as well.
For instance, you might also wish to include your portfolio on Dribbble or GitHub or perhaps share your channel on YouTube or Vimeo.
If you use appointment schedulers such as Calendly or like to showcase your business page on Yelp, you may also wish to include clickable icons for these channels in your signature.
You can add 20+ clickable social media icons to your digital business card across seven categories with Beaconstac.
These categories include popular social media channels, video hosting platforms, portfolio websites, and payment gateways. This means you have plenty of options to reach your target audience on whichever platform they spend time the most.
Create a digital business card for your email signature with Beaconstac
The key to optimizing your email signature is incorporating your digital business card into it.
Doing so, you can overcome the spacing limitation of an email signature and share as much information as you need with your audience.
Taking this into consideration, the next step is to create a digital business card for your email signature.
With Beaconstac’s digital business card solution, you get access to a full suite of features that lets you create scalable digital business cards for your email signatures you can centrally manage for your organization.
Share your digital business card via Apple Wallet (or Google Wallet), then track and analyze their engagement performance. You can also use this solution’s Two-Way Contact Sharing to capture your client’s contact details directly from your card.
With GDPR and SOC® 2 Type 2 compliance, SSO login, and rigorous routine audits, Beaconstac is the most secure digital business card solution in today’s market. Moreover, all of these functionalities are accessible without downloading any app.
A good email signature effectively conveys essential information to your audience—without appearing cluttered or disorganized. However, it can be challenging to maintain a professional and minimalistic email signature without omitting essential details.
To counteract this limitation, here is one excellent idea you can implement in your email signature: incorporating your digital business card.
Your clients can view all your essential information—contact details, social media channels, and more—by accessing the digital business card from your email signature.
This allows you to build credibility through your email signature without cluttering it, ultimately influencing your clients to take your desired action.
How do I make my email signature unique?
Prioritize brevity and conciseness when designing an email signature. So to stand out, one idea you can implement in your email signature is the inclusion of your digital business card.
Making your digital business card accessible from your email signature makes it effective. This is because your virtual business card acts as a landing page showcasing all the essential information your traditional email signature cannot accommodate.
What are some good email signature ideas for an iPhone?
Consider these email signature ideas for your iPhone:
Include your basic contact information and your branding elements, such as your logo and brand colors.
Make sure your email signature appears clean and concise for maximum readability.
Add your digital business card to your email signature to avoid cluttering it with additional information. Keep in mind to add your card as a URL so your recipients can easily tap it to access your card showcasing additional information, such as your relevant social handles and value-adding web pages.
What are some good personal email signature ideas?
Here are three personal email signature ideas you can implement:
A professional and tidy email signature. You do not want to overwhelm your email recipients with a copious amount of detail crammed in a small block.
An email signature that reflects your branding. Ensure to add the elements that make you and your brand stand out.
Make your digital business card accessible from your signature block. Remember to include your virtual business card either as a URL or a QR Code. This optimizes your email signature, allowing you to go beyond its compact space and share more information.
Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the profound impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.