Digital Business Cards in Lawyer Email Signatures [+5 Creative Email Signature Examples]
Learn how to overcome traditional email signature limitations by adding a digital business card to your lawyer email signature. Track networking engagement, capture warm leads, and achieve better networking results via your emails.
Your lawyer email signature may seem like a minor detail, but it is essential to your image as a legal professional. Indeed, seven out of 10 respondents in this survey believe a well-crafted email signature is crucial when creating a positive client impression.
Like any other email signature, yours as a lawyer must prompt prospects and clients to take action. It should include essential details such as your personal information, law specialization, and social proof to encourage recipients to engage with you and establish a professional connection.
However, when the information extends beyond these basics—such as when you showcase links to multiple social handles and adding visual representations of your achievements—your lawyer email signature block will look cluttered.
Cramming excessive information in your email signature can overwhelm your recipients, making it difficult for them to find the right way of reaching out and learning more about you. This is where adding a digital business card (or e-business card) to your email signature helps.
In this article, you will learn the four main benefits of following this approach. We will also discuss the top three things to add to the digital business card in your lawyer email signature.
1. Go beyond your basic contact details while keeping a clean email signature
According to Grammarly, the best email signatures are often simple and concise. But while simple and concise is the widely recommended approach, you do not want to limit your email signature to just the basics.
Adding an e-business card to your email signature can offset this issue.
Prospects can easily access your digital business card—via a link or QR Code through your signature block—to see a complete overview of your professional details and value proposition.
You maintain your email signature’s minimalistic and clean appearance by delegating most information sharing to your digital business card.
Think of your digital business card as the central hub where your audience can get a clear view of who you are and the value you offer—through your lawyer email signature.
In addition to basic contact details, your e-business card can house multimedia content such as web URLs, testimonials to your law services, Google Maps location, and social media handles.
2. Allow email recipients to instantly save your contact information
Adding a digital business card to your lawyer email signature means recipients no longer have to manually input your contact details into their phone book.
Instead, they can access your digital business card from your email signature, then directly save your contact information with a single tap.
This approach allows you to quickly establish direct communication with potential legal clients. You also offer them a frictionless experience, reinforcing your professionalism and expertise.
Good to know:Digital business cards offer high interactivity, i.e., each piece of information on your card is instantly interactive. For instance, clients can easily reach you through your phone number or access a specific URL on your card with a single tap—without manually typing your details.
3. Capture warm leads directly from your email signature
It is not uncommon for lawyers to use personalized email messages to capture high-quality leads. In addition to optimizing your email body content, you can use your email signature to encourage your recipients to take the next step.
Adding an e-business card to your signature block can help in such cases.
Digital business cards offer two-way contact sharing—a feature that allows clients to submit their contact information via a form on your card.
When your recipient fills out the form, each form submission becomes a lead entry in your digital address book. From this address book, you can view and manage the entire list of leads you collect via your card. You can export this leads list directly to Salesforce, HubSpot, or 700+other CRM tools via Zapier.
With Beaconstac’s digital business card solution, you can customize the Two-Way Contact Sharing form based on the information you wish to capture.
Toggle on or off different fields such as name, email, and phone number. You can even provide a field prompting clients to leave a message.
4. Gain a more comprehensive understanding of your networking initiatives
Tracking valuable email metrics such as open and click-through rates is essential for assessing the effectiveness of your email campaigns.
But did you know you can also monitor the engagement your digital business card within your lawyer email signature receives?
For instance, a potential client viewing your digital business card through your email signature signifies high intent, making it a valuable metric to track.
1. Total number of unique card viewers
2. Number of contact saves per card
3. Best and worst-performing e-business cards (by card views)
4. Card engagement by time, date, location, and device
These metrics provide a clear picture of the performance of the digital business card in your lawyer email signature, helping you make data-backed decisions to improve your networking initiatives.
Top 3 things to add to the digital business card in your lawyer email signature
When creating a digital business card, certain elements hold greater importance for lawyers than others. Here are the top three elements you must add to your digital business card in your lawyer email signature:
1. A professional summary that displays your expertise
Include a professional summary that highlights your unique expertise, apart from your name and company details. Consider a well-thought-out summary as your first step in establishing authority and connecting with your target legal clients.
2. Links to resources that add to your credibility
There are various ways to build trustworthiness and credibility using your e-business card. For example, you can add links to your website’s testimonials page, where you showcase positive client reviews and the awards you have garnered. You can also add links to case studies to demonstrate the depth of your firm’s expertise.
3. Your law firm’s unique branding
While you may already incorporate your firm’s unique branding in your email signature, applying it to your digital business card is equally important. Add your firm’s distinct visual elements, such as its logo, colors, and typography, to your e-business card to promote brand recognition.
5 Creative examples of lawyer email signature designs with digital business cards
Create a digital business card for your lawyer email signature with Beaconstac
Now that you understand the value of adding an e-business card to your lawyer email signature, you might want to create one for yourself (and your team).
Through Beaconstac’s digital business card solution, you can access a full suite of features that lets you create and centrally manage e-business cards at scale for your law firm.
Your team members can use these digital business cards to go beyond the space restrictions of their email signature and share valuable information with prospects.
In addition, Beaconstac’s e-business cards offer Two-Way Contact Sharing. Your team members can capture warm leads directly from the cards in their lawyer email signature.
Each card is protected by enterprise-grade security measures and does not require downloading an app to create and manage it. With these advanced capabilities, Beaconstac stands as one of the best digital business card solutions available today.
Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the profound impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.