On the other hand, raster formats such as JPEG and PNG cannot do the same as they rely on a fixed grid of pixels.
Scalability is particularly useful when you need to resize QR Codes for different applications, such as displaying them on web pages and digital displays of various sizes, as well as in print.
2. To trigger brand recall
You can modify and customize SVG QR Codes on an SVG QR Code generator. You can also migrate the SVG QR Code onto designing tools for advanced designs or change the XML-based codes (if the tools allow editing SVG XML).
For instance, you can customize the QR Code by changing colors, adding logos or branding elements, or by modifying shapes.
Doing all that ultimately helps your target audience relate the QR Code to your brand.
The flexibility of SVG allows you to seamlessly integrate QR Codes into specific design requirements such as websites and videos.
3. For increased designing compatibility between devices
Your design team may use a variety of popular designing applications and devices. This is why ensuring you can design QR Codes in your existing software stack is essential when customizing QR Codes for your brand.
Many devices and software applications can read and render SVG files. Most modern web browsers, graphic design software, and mobile apps support SVG.
When you use SVG QR Codes, the file format’s universal support makes it easier to work with them across different platforms and ensures compatibility with commonly used devices and operating systems.
4. Because SVG QR Codes are smaller in file size
SVG files are typically smaller in file size compared to JPEG or JPG files. This is a benefit, especially for images with simple geometric shapes and fewer colors.
As SVGs are vector-based, they are lighter than raster images like JPEG, which store individual pixel information.
For instance, if you use images or QR Codes in SVG format, it will hardly hamper the page load speed as compared to JPEG or PNG.
How brands are using SVG QR Codes: Interesting use cases
Here are some examples where using SVG QR Codes helped ace their campaigns and user engagement rates:
Clear Channel, an Out Of Home (OOH) media house and creative agency Ogilvy collaborated for the “Put money where your pride is” fundraising campaign on pride month.
They created a QR Code with an image of Sir Elton John and published it across the UK in partnership with the Elton John Aids Foundation. The funds were put to uplift LGBTQ+ communities in the nation.
What’s in for you: You can pull off such DOOH (digital, out-of-home) campaigns with SVG QR Codes. You can customize the QR Codes from scratch for better brand recall and resize them to boost visibility.
2. Make cinema screens come alive with SVG QR Codes
What you see in the image is an early screening for fans of the Spider-man movie.
Note the SVG QR Code in the bottom-left corner of the screen with a CTA that encourages users to scan.
The audience could scan the video QR Code for a specially-recorded 30-second video message by Shameik Moore and Hailee Steinfeld, the movie’s actors.
What’s in for you: You can scale and resize SVG QR Codes to fit the large dimensions of digital displays. This ensures visibility and scannability from long distances.
3. Custom design interactive campaigns
Angry Birds, a popular video game, used customizable QR Codes for their fans to scan to download their app.
Angry Birds designed app download QR Codes resembling wooden boxes found in the game that blended with the brand’s aesthetics while functioning as marketing collateral.
What’s in for you: To achieve this level of customization for your QR Code campaign, use a vector format such as SVG QR Codes. Resize and use the same QR Code on standees at events, T-shirts, or live screens.
4. Use vehicles as your extended marketing channel
Ensure the color of the QR Code contrasts with the color of the surface it is placed on. You can also create a QR Code with white background to make it stand out. The scannability may reduce if the QR Code camouflages with the background.
Furthermore, adding a CTA (call to action) will increase the number of people scanning your QR Code.
The CTA should directly convey what action you want your audience to take. This also works as a preview of what the QR Code leads to.
Why choose Beaconstac as your SVG QR Code generator
SVG QR Codes open more avenues for features like customizations and scalability for marketing campaigns.
With Beaconstac, you can create and download SVG QR Codes for your campaigns.
Once created and deployed, use our dashboard to track your QR Codes based on their performance and edit your QR Codes on the go.
Frequently asked questions
1. How do I create a QR Code for SVG?
Here’s how you can create an SVG QR Code on Beaconstac
Log-in or sign up to Beaconstac
Choose a QR Code type (website, video, app download, etc.)
Upload the destination file or add the URL
Customize the QR Code
Download the QR Code in SVG format
2. Is SVG good for a QR Code?
Yes, SVG format for a QR Code is suitable as it helps you resize and customize without compromising scannability. You can download your QR Code in SVG from Beaconstac.
3. What is SVG in QR Code?
SVG (Scalable Vector Graphics) is a format used to download QR Codes. Like JPG and JPEG, SVG is a vector file format. SVG uses mathematical calculations and descriptions to define the shapes and elements within an image.
4. Should QR Code be PNG or SVG?
You can download a QR Code in PNG and SVG based on where you are using it. If the QR Code is for a set of flyers or posters of the same size, then the PNG format works. If you use the QR Code on your website, SVG is better as it is SEO-friendly and compatible/responsive on different platforms.
5. What are the advantages of using SVG over PNG?
Advantages of using SVG over PNG include scalability, smaller file sizes, and the ability to modify and animate elements, resulting in sharper graphics across different screen resolutions. You can create and download your QR Code in any format using Beaconstac.
Sravya is a content marketer specializing in QR Code security and technology. Sravya’s content spans around QR Code security, and how it enables business to securely interact with customers. Her passion to break down tech for readers with blogs and e-books comes from her love for teaching. You can find more on Sravya’s work here.