7 Reasons to Use E-Business Cards at HR Tech Conference 2023

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The HR Technology Conference 2023—one of the industry’s top events—is due on October 10, 2023. Some 10,000+ HR professionals from around the world gather at Mandalay Bay, Las Vegas, for this event.

If you are in the industry, this event is the perfect ground to enhance your HR technology knowledge and network with professionals ranging from executives to CHROs.

You can land potential business opportunities at this event with a well-thought-out networking strategy. However, paper business cards may not be the best networking tool in a dynamic environment like this. Here’s why:

Recipients may not be able to save your card details manually during their busy schedules

There are high chances of your recipients misplacing your card during the hustle and bustle of the event

Paper business cards can make you look outdated, marring first impressions

You have no means to track your card’s engagement performance

You have to manually enter each contact detail you receive into your organization’s CRM.

But with a digital business card (or e-business card), you can steer clear of these limitations and measure the impact of your networking.

Continue reading to learn why you should use digital business cards at the HR Technology Conference 2023.

Reasons to use digital business cards at HR Tech Conference 2023

Will digital business cards work in case of any network bandwidth issues at the conference?

5 Pro tips for networking at the HR Technology Conference 2023

Maximize your networking ROI at HR Technology Conference 2023 with Beaconstac

Frequently asked questions

Here’s why you should use digital business cards at HR Tech Conference 2023

Appear more professional, modern, and tech-savvy

Create digital business cards in minutes and update them on the go

Share as many details as you want

Instantly capture prospect’s contact details

Network Interactively at the HR Technology Conference 2023

Gauge the impact of your networking efforts at the HR Tech Conference

Give back to the environment

1. Appear professional, modern, and tech-savvy at the HR Technology Conference

As mentioned earlier, paper business cards pose various restrictions that can limit your networking, as they are outdated and not eco-friendly. For these reasons, handing out paper business cards during the top HR conferences may not be the best idea.

In contrast, a digital business card can more than meet modern networking demands.

You can share your digital business card via your Apple Wallet. Once they receive the card, your recipients can connect with you by clicking on the contact information.

All the interactions on a digital business card happen with minimal manual intervention.

Furthermore, digital business cards are eco-friendly. This will help you create a great first impression. You will appear as a tech-savvy professional who stays updated with industry trends.

2. Easily create digital business cards and update them on the go

The average procurement time for a paper card stack takes approximately 30 days. This timeline works if you plan to attend the HR Technology Conference two-three months in advance.

But what if a few of your team members decide to join you at the conference just a week before the event? That would be an issue if you are using paper business cards.

Conversely, you can create digital business cards for your team within minutes. You need no external assistance for the process.

You can also update your e-business card on the go—even during the conference (via a digital business card solution). All the changes you make will reflect on your digital business cards instantly.

Paper business cards only allow you to share your basic contact information due to their size restrictions.

But you can share unlimited information with digital business cards. You can go beyond your basic details and add your Google Maps location, essential website links, and social handles.

4. Instantly capture your prospect’s contact details

Two-way contact sharing via digital business

Digital business cards allow you to capture your recipient’s contact details as leads. You only need to enable two-way contact sharing on your digital business card solution’s dashboard.

After enabling this feature, your recipients will see a “Share your contact” button when viewing your card on their mobile devices.

A form asking for their contact details will appear upon clicking this button. Your recipients can then fill out this form and submit it.

Each of these submitted forms will be saved as a contact entry on your digital business card solution’s dashboard.
You can export this list of contacts (a digital address book) directly to your organization’s CRM—directly or via Zapier.

🔥If you use Beaconstac: You can customize the contact-sharing form depending on your required lead details.

Toggle on/off on fields (on the digital business card solution’s dashboard) such as name, email, phone, company, designation, and message.

Instantly capture your prospect's contact details.

5. Network interactively at the HR Technology Conference 2023

Digital business cards offer high interactivity. Unlike paper business cards, your recipients don’t have to save your contact details manually to connect with you after the event.

All the information you add to your card is clickable. Your prospect can simply click the options to engage with them in real time.

In a fast-paced event, click-to-access option increases the likelihood of your prospects engaging with your card details—boosting chances of conversions.

6. Measure your networking at the HR Tech Conference

You can keep distributing paper business cards to your prospects. But you will never know if your cards are getting engagement.

With digital business cards, you can track and analyze the engagement of your networking initiatives at the HR Tech Conference. You can measure the following metrics:

Card views: Number of views your card has received

Contact saves: Number of times prospects saved your contact

Unique users: Number of unique recipients your cards reached.

Card views by device: Number of views your cards received per mobile OS (iOS, Android, etc.)

Card views by time: Exact hours of the day recipients viewed your card

Card views by city: City from where your recipients viewed your card

Card views by location: Total number of views your cards received from a specific location in a city

These metrics will help you gauge prospect engagement so you can make data-driven decisions.

Measure your networking efforts with e-business cards.

7. Give back to the environment

Around 7.2 million trees are cut down every year to make paper business cards. And most paper cards end up in landfills or are discarded randomly. This makes paper business cards highly unsustainable.

Moreover, the current business narrative encourages companies to abide by ESG (Environmental, Social, and Governance) policies.

A majority of your audience might also prefer professionals who adopt sustainable solutions.

Hence, switching to the more eco-friendly and sustainable digital business cards will benefit both the planet and your business.

🔥If you use Beaconstac: For every 50 digital business cards you create, one tree is saved!

Moreover, you save $9,700 in annual card printing costs.Double the number of cards to 120, and you save three trees from being cut down. Your annual card-printing cost savings touch $23,280.

Will digital business cards work in case of any network issues at the HR Technology Conference 2023?

The HR Technology Conference 2023 expects to gather 10,000+ HR professionals from around the world. Such a massive crowd can cause a huge surge in network usage, resulting in internet bandwidth issues.

Typically, this network congestion can hamper your card’s loading speed on your recipients’ mobile devices.

However, some digital business card solutions offer mechanisms to ensure card exchange is possible in low-latency networks.

🔥If you use Beaconstac: Bypass the jitters of internet issues with Beaconstac’s Download On Scan option, which you can enable for every digital business card you create.

Toggle on/off on fields (on the digital business card solution’s dashboard) such as name, email, phone, company, designation, and message.

💡5 Pro tips for networking effectively at the HR Technology Conference 2023

1. Create a unique digital business card dedicated to the event

Study HR Tech Conference 2023 agenda and attendees. Create and customize your digital business card to exclusively cater to the event’s theme and the attendees’ requirements.

2. Prepare a compelling elevator pitch

Prepare a concise elevator pitch that communicates your unique value proposition. The elevator pitch should be under a minute and interesting enough to engage your audience.

3. Record insights from keynote sessions

HR Technology Conference 2023 includes keynote sessions from industry thought leaders such as Geena Davis, Josh Bersin, Marcus Buckingham, and Stacey Harris.
Listen keenly and note insightful points and tactics that can contribute to your professional and business growth.

4. Use social media

Social media platforms such as Linkedin, X (formerly Twitter), etc., will be packed with posts and discussions about the HR Technology Conference.

Leverage these opportunities. Take part in the conversations and make yourself familiar to the participants. This way, you can build relationships with your prospects before the conference, before the conference starts.

5. Follow up with your prospects

Make sure you follow up with the contacts you made at the event. This will show your dedication to building meaningful and lasting relationships. It will also create a good impression on prospects, helping you land more business deals.

Maximize your networking ROI at HR Technology Conference 2023 with Beaconstac

Digital business cards can be a game changer for your networking initiatives at the HR Technology Conference 2023. So, it’s time to create digital business cards for your team via the right solution—Beaconstac.

Beaconstac’s digital business card solution lets you create and manage digital business cards at scale for your entire team.

You can digitally share cards via Apple Wallet or Google Wallet and capture your recipient’s information (via the same card you shared) by enabling Two-Way Contact Sharing.

Additionally, using enterprise-grade security measures, Beaconstac secures all your networking activities during the HR Tech Conference.

What’s more? You can access all these features without downloading any additional apps.

Boost networking ROI at HR Tech Conference via Beaconstac e-business cards.

Frequently asked questions about the HR Technology Conference 2023

1. What are the HR technology planning imperatives for 2023 and beyond?

According to a Gartner Survey, the HR technology planning imperatives for 2023 will depend on skills management, learning experience platforms, and internal talent marketplaces.

2. Where is the HR Tech Conference 2023 organized?

The HR Technology Conference 2023 will be organized in Mandalay Bay, Las Vegas, from October 10 – 13.

Author Details

Athira Unnikrishnan

A passionate writer with an inquisitive eye for marketing, Athira comes with over 5 years of experience researching and writing about B2B SaaS products. Presently, she helps people understand the benefits of a digital business card and how they help modernize networking & lead generation. To know more about her work, and her published work around digital business cards, click here.

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