Create a QR Code for Data Collection (The Simple Way)
Collecting customer data for better serving them is common for businesses. Discover how you can easily create a QR Code for data collection with Beaconstac, using Google Forms, and make this process faster and simpler.
Using QR Codes for data collection is not a new concept.
COVID-19 saw the rise of contactless forms as an alternative to paper forms for various data collection needs. Since then, QR Codes have been a preferred way to collect first-party data from offline and online touchpoints in a contactless manner.
Dynamic QR Codes help you gather several data points from your QR Codes, such as:
How many times were they scanned
The time at which they were scanned
The device from which they were scanned
The demographic details of the people who scanned them
…and much more.
2. QR Code retargeting
What if your customers failed to fill out your data collection form in the first instance? Will it be a lost chance, then?
Not if you’re using dynamic QR Codes. Through QR Code retargeting, you can reach your customers again through Google and Facebook Ads.
3. QR Code security
Customers are bound to feel hesitant when sharing their personal information. They’ll expect to share their data with a secure and reliable company.
As a company, it’s essential to highlight your data safety and compliance measures.
This is why choosing a QR Code generator that complies with global privacy and data protection standards is key. Your data is safe, and any data your prospects submit through Google Forms is protected.
For instance, Beaconstac’s QR Code generator is SOC 2 Type 2 certified and GDPR compliant. Hence, it can ensure the safety of customer information and protect it from potential breaches.
4. QR Code customization
If you have a brand that’s easily recognizable, customers are more likely to trust it. This is why branding is so important for a business.
With dynamic QR Codes, you can add that extra layer of branding to your QR Codes.
You can experiment with various QR Code customization options, such as adding a logo, experimenting with templates, patterns, colors, etc., with dynamic QR Codes.
Best practices for using QR Codes for data collection
You’re very well on your way to creating your first data collection QR Code 🥂
Here are a few best practices that can come in handy along the way:
Create a QR Code for data collection with Beaconstac
Beaconstac’s QR Code generator makes creating a QR Code for data collection efficient and advantageous.
When you use the Beaconstac platform, you can automate your QR Code campaigns. This means you can create bulk data collection QR Codes and fasten your customer service process.
Moreover, you can add customized branding to all your QR Codes. A QR Code data collection form with your brand logo will create a huge impact on customers, boosting their response rate.
Sign-up on the platform and access these and more features today 👇
Frequently asked questions
1. Can a QR Code capture information?
Yes, QR Codes can collect data. When customers scan a QR Code, they are taken to a data collection form where they can fill in the required data, and it’s saved in the cloud.
2. How do I create a QR Code for data collection?
You can create a QR Code for data collection by following the below steps:
Create a Google Form and copy the link
Open Beaconstac QR Code generator and paste the link
Suhotra is a content marketer who has always been interested in how technology is rapidly changing the modern world. Presently, he is documenting the growth of QR Codes as a solution to bridge the physical and digital worlds. His insights help brands integrate QR Codes into their marketing strategy successfully. You can find more of his work around QR Codes here. When not documenting or writing, he loves photography and cycling.