How to use QR Codes to boost your sales during Christmas
Let’s understand how you can use QR Codes during in multiple ways to drive more purchases and user engagement. Read on!
1. Share Christmas offers, flash sales, and coupons
Offersand flash sales: Christmas offers are an excellent opportunity to convert your target audience into customers.
You can coax your offline audience to your flash sale sites with QR Codes.
For instance, place a website QR Code on your store windows and displays and redirect people to view limited-period offers (make sure to state it clearly). This is an enticing way to attract them to your stores or buy online.
Christmas coupons: You can create coupon QR Codes for the Christmas sale and distribute them at your stores or other strategic locations.
Upon scanning, the QR Code could redirect people to a landing page with Christmas offers. This way, even people who leave your physical store can buy products from your online store and use the coupon code later, prompting repeat purchases.
2. QR Code Christmas cards and interactive product packaging
If your business sends text-based Christmas cards every season, make this year’s memorable with a personalized video message. Recipients can scan QR Codes and view the content.
3. Drive donations for charity during the holiday season
Hosting Christmas charity events or markets? You can place QR Codes on physical donation boxes, containers, and standees.
Guests can scan these QR Codes to access a secure payment gateway or the non-profit/charity website for quick donations.
4. Enhance customer experience
During the holiday season, people are not only buying gifts but also indulging in Christmas-themed experiences.
You can use QR Codes to share relevant content, offers, and coupons and improve customer experience on various touchpoints.
For instance, if you own a bakery, you can have a menu QR Code that shows exclusive baked goodies for Christmas. Your prospects can smoothly place orders after viewing the menu.
In the same way, you can convert any content—text-based, videos, audio, and landing pages—into QR Codes and attach it to physical collaterals you share during the holiday season.
Scanning the QR Code to access content adds an element of mystery and surprise to otherwise bland sharing methods such as via emails, text, and others. This helps improve the overall customer experience during the holiday season.
You just saw how to use Christmas QR Codes for multiple cases and host different content types, from text to videos. Here’s how to create Christmas QR Codes in five steps (details below):
Log-in to the Beaconstac dashboard
Choose the campaign type based on your use case
Add the destination URL or file
Customize the Christmas QR Code
Download the Christmas QR Code
Let’s consider that you want to embed a website into your QR Code.
Here’s a detailed description of how you can create a Christmas QR Code for your website using the Beaconstac dashboard:
Step 1: Log-in to the Beaconstac dashboard
💻 Before you proceed… Sign-up for the free trial on Beaconstac to create Christmas QR Codes for any content.
Customize the QR Code design: add Christmas colors, logos, background, etc., and save them for future use. No credit cards are required.
Log-in and navigate to the top right of the dashboard. Click “+CREATE” and then “QR Codes.”
Step 2: Choose the campaign type
Select “Website” from the list of dynamic campaign types.
✍️ A point to note:
You can choose from different QR Code types, based on what content you want to share.
For instance, to create a menu QR Code, you must choose “Restaurant Menu” to share a podcast or music, choose “MP3,” and so on.
Step 3: Add the destination URL or file
Paste the URL of the website or landing page and click “Next.”
🔥If you use Beaconstac Catering to multiple markets with QR campaigns? You can turn on multi-language support to automatically redirect your audience to translated pages of your website based on their devices’ language settings. Please note that you must make the multilingual sites available on Beaconstac dashboard (as shown below) for this feature to work.
How to stand out among your competitors during Christmas with QR Codes
✨Now that you know how to create and use Christmas QR Codes, here are some tips to help you have an edge over your competitors:
Tip 1: Opt for dynamic Christmas QR Codes
You cannot edit, track, and extensively customize static QR Codes. It means you cannot differentiate the QR Codes much from competitors.
Dynamic Christmas QR Codes offer distinct advantages over static QR Codes in this regard.
1. You can edit the URL at any time
You can modify dynamic QR Codes in real time to update content, offers, or information as frequently as needed.
For instance, if you accidentally insert the wrong URL, you can change it, which will instantly reflect in the Christmas QR Code. You don’t have to create and print a new QR Code.
2. You can extensively customize
With dynamic QR Codes, you can customize the QR Codes in red, white, and green themes. You can also customize the shape of the QR Code, such as creating a circle QR Code, embedding a picture in the background, or adding your business or holiday-themed logo.
All these customizations can make your Christmas QR Codes visually relevant and more engaging compared to a static black-and-white QR Code.
🔥If you use Beaconstac You can add dynamic Christmas QR Codes to your Canva designs, such as posters and coupons. Beaconstac seamlessly integrates with Canva.
You can do a simple API integration with Canva and take your Christmas-themed QR design to the next level. Or you can also create QR Codes on Beaconstac and add dynamic QR Codes to your Canva designs. Please note that Canva integration requires upgrading to paid plans.
3. Track your QR Code performance
You can monitor scan data, including the number of scans, exact scan locations, and the devices used to scan your Christmas QR Codes.
With dynamic QR Codes, you can track these offline campaign metrics, which is impossible with static or free QR Codes.
For instance, you can place different Christmas QR Codes at multiple locations in your store and track which QR Codes perform best.
You can also track how many people scanned your Christmas QR Codes and compare it with the store’s footfall. This way, you can measure your store conversion rate.
🔥If you use Beaconstac You can integrate Google Analytics with Beaconstac to get extensive demographic data such as page views, real-time traffic, location, device-wise data, and more.
This way, instead of switching between two platforms for analytics, you get rich, streamlined data on Google Analytics.
Tip 2: Place your QR Code strategically for high visibility
The effectiveness of your Christmas QR Code campaign relies on its design, content, and strategic placement.
Strategic placement ensures high visibility and maximizes customer engagement during the holiday season. Here are some strategic places to place your Christmas QR Codes:
1. In-store displays
Place QR Codes near high footfall locations within your physical store. Ideal spots include entrances, product displays, checkoutcounters, and fittingrooms.
2. Marketing collateral
Ensure you give prominent space for Christmas QR Codes on flyers, posters, standees, or any marketing material. Make sure to give some white space around the QR Code to make it prominent.
Make Christmas QR Codes a part of visually appealing graphics and content. Use it on your websites, email signatures, and social media posts to redirect your audience to different web pages and content.
Ensure that you have the fundamental elements of your Christmas QR Code campaign in place. Here are the key steps to get it right:
1. Secure public access to your cloud or online file
Ensure that the content (hosted on third-party platforms) linked to your Christmas QR Code, such as a website, coupon, video, etc., is accessible to the public.
Otherwise, when people scan, they will be redirected to a 404 error page, limiting the success of your campaign.
To avoid this, scan your QR Code with mobile devices before you deploy the QR Code.
2. Avoid pixelated QR Codes
Pixelated or skewed QR Codes hamper scannability and make scanning difficult for people to scan. Download the QR Code in a suitable format for specific use cases to avoid this.
For instance, download the QR Codes in PNG to use on websites, social media, and coupons where you don’t have to resize the QR Code.
If you use Christmas QR Codes on standees or displays where you want a bigger size, high-resolution QR Code formats such as SVG or EPS work best as they won’t pixelate when resized.
3. Include a compelling Call To Action (CTA)
Incorporate a clear and enticing Christmas QR Code Call To Action (CTA) that provides users a preview of what the QR Code leads to and encourages users to scan.
For example, “Scan for holiday deals” or “Scan for Christmas greetings,” etc.
4. Opt for contrasting background colors
Select contrasting background colors for your Christmas QR Code to enhance visibility and scannability.
The QR Code should ideally stand out against its background, making it easy for users to scan.
If you already have a printed background and require a transparent QR Code, you can download it in PNG and use it on your marketing materials.
Brands that nailed their Christmas campaigns with QR Codes
Here are three instances where popular brands such as Swarovski, The Salvation Army and Pepsi spread the holiday cheer via QR Codes.
1. Game-based coupon QR Code by Swarovski
Swarovski, a popular jewelry brand, used Christmas QR Codes to increase engagement with their customers. Upon scanning, customers had to enter details to play a game.
Additionally, the winners of the game got a voucher that they can use to make a purchase. These vouchers in turn, helped increase sales.
2. Donation QR Codes by The Salvation Army
The Salvation Army’s annual Kettlebell campaign involves its workers ringing bells outside grocery stores to raise donations.
In addition to asking for donations in the form of physical coins or cash, they installed Christmas QR Codes.
People could easily scan the QR Code and donate to the cause digitally.
3. Pepsi’s game-based QR Codes for increasing holiday sales
Pepsi, a global beverage brand, used Christmas QR Codes on product packaging that consumers can scan and play a game to win a gift.
To win the gift, people have to buy at least three cans of Pepsi, starting from a specific date. This marketing campaign perfectly helps their sales strategy during the holiday season.
Get closer to your holiday sales target with Christmas QR Codes
QR Codes are a valuable addition to your holiday marketing strategy to increase your sales.
Streamline your offline campaigns with Beaconstac. Get a user-friendly dashboard where you can create, edit, and track Christmas QR Codes at scale.
Beaconstac is a secure SOC® 2Type 2 certified and GDPR-compliant platform. It means all the data and interactions of your Christmas QR Codes, end-to-end, are safe and private.
Wondering how to create a Christmas QR Code this holiday season? Get started by creating one below👇
Frequently asked questions
1. How do you put a QR Code on a Christmas card?
Follow these steps to put a QR Code on your Christmas card:
Sign-up or Log-in to the Beaconstac dashboard
Click “+CREATE” and then “QR Codes”
Choose the campaign type as “Website”
Paste the URL of the content (Greetings video, image, etc.) you want to add to the QR Code
Customize and download the QR Code in the desired format
2. Can I change my QR Code after Christmas is over?
Here’s what you can do after Christmas is over:
You can create a new QR Code and replace it.
You can edit or update the destination URL/content of the existing QR Code (Only if you have created a dynamic QR Code).However, we don’t suggest it, as the QR Code will carry the scan data from the previous campaign. You cannot change without reprinting if you have printed and shared the QR Code with Christmas-specific customization.
3. Will Christmas QR Codes expire after Christmas?
Christmas QR Code will expire after Christmas if:
You have set an expiry date on the Beaconstac dashboard for your QR Code
You are on a trial or a paid plan on a QR Code generator, and if it expires, then the QR Code also will expire
Otherwise, static and dynamic QR Codes don’t expire.
Sravya is a content marketer specializing in QR Code security and technology. Sravya’s content spans around QR Code security, and how it enables business to securely interact with customers. Her passion to break down tech for readers with blogs and e-books comes from her love for teaching. You can find more on Sravya’s work here.