To redirect listeners to social channels, and so on
Whether you’re a seasoned podcaster looking to simplify access for your audience or an aspiring content creator eager to explore new avenues, this article takes you through how to make a QR Code for a podcast.
Here are the steps to make a QR Code for a podcast (detailed description below):
Log-in to the Beaconstac dashboard and choose the campaign type as “MP3”
Upload podcast or add podcast URL
Customize the podcast QR Code
Download the podcast QR Code
Step 1: Log-in and choose the campaign type as “MP3”
💻 Before you proceed… If you don’t have access to the dashboard yet, you can sign-up for a 14-day trial to create Podcast QR Codes.
Signing up is free and does not require your credit card details.
Once you log-in, navigate to the top right corner of the dashboard, click “+CREATE” and choose QR Codes from the drop-down.
Then, from the campaign types listed, choose MP3. In short, +CREATE —> QR Codes —> MP3
Step 2: Upload podcast or add URL
Here, you have to add the podcast file. You can either upload the file directly (up to 50 MB).
You can also use the podcast URL from the platform you have uploaded it on, such as Spotify, Google Podcast, Apple Podcast, etc.
Step 3: Customize the podcast QR Code
You can customize the following in your QR Codes based on your requirements:
Add the logo of your podcast channel
Change the color of the QR Code and the background
Add an image to the background
Change the pattern of eyes and the dots of the QR Code
Add CTAs and templatized frames such as “Scan me” or “Scan to listen”.
Tip: For instance, if you are promoting a particular episode of your podcast at an offline event, a simple black-and-white QR Code might seem out of place and give the audience no clue of what it leads to.
If you add your channel logo and put a CTA such as “Scan to listen” or “Scan for podcast”, it will look reliable and also give more context to event attendees.
This ultimately helps you increase audience engagement at the event.
Step 4: Download the podcast QR Code
Before downloading, test if the QR Code works and redirects to the right content. Scan the QR Code preview on the right using multiple mobile devices. Then, download the QR Code in a format based on your requirements.
Tip: Use JPG, PNG, PDF, and EPS for printing on materials where you won’t be resizing the QR Code. Download in SVG format if you want to resize for bigger materials (billboard or digital screen).
You can also use QR Codes to prompt your users to leave a review on your podcast platform. Here’s how to do it in five steps:
Copy the URL where you want your listeners to drop their ratings or reviews (Spotify, Apple Podcast, etc.)
Log-in to the Beacontac dashboard, click “+CREATE,” and then choose QR Codes
Choose “Website” as the campaign type
Copy the site URL you’d want viewers to drop ratings on and paste it into the given field in the dashboard
Customize and download the QR Code in the format of your choice
You can share these podcast review QR Codes at events, social media, add it to posters promoting your podcast, and so on.
Why invest in a dynamic podcast QR Code?
There are free QR Code generators in the market that offer static QR Codes to share podcasts. Spotify Codes (also static) lets you create unique codes for podcasts. However, it needs the Spotify app to scan these codes and access the content.
Static QR Codes are limiting for the following reasons:
You can’t share new episodes with the same QR Code
You can’t track the analytics from user engagement with your podcast QR Code
You can’t make extensive customizations, such as embedding your channel logo on the QR Code
You cannot modify the content that the QR Code leads to if there is a typo in the URL or if there is a 404 error
When you use a dynamic QR Code, all these limitations convert into features that benefit your campaign. With this upgrade, you get features such as:
Edit a QR Code to change the podcast URL of an already created/printed QR Code
Extensive options to customize your podcast QR Code and make it on-brand (add logo, color, background, CTA, etc.) This can help you stand out among competitors and even artists sharing Spotify Codes
Can track data such as how many people scanned your offline campaigns, location, device used to scan, and more
No app restrictions—can scan QR Code with any Android or iOS device camera or Google Lens
All-in-all, free QR Codes as well as Spotify codes may work for a one-time use case, given their limitations.
But if you want to use it in the long-term, it’s best to go for dynamic QR Codes that are editable and customizable for both online and offline purposes.
Increase your podcast’s offline reach with Beaconstac’s podcast QR Codes
Beaconstac is a single tool that can help you share your podcasts offline or online. You can easily create dynamic QR Codes and manage them, edit them, and track them on the dashboard.
As a business or a podcaster, your content and audience interactions are secured with SOC® 2 Type 2 certification and GDPR compliance with Beaconstac.
Want to create a podcast QR Code for your next use case? You can get started here 👇
Frequently asked questions
1. How to assign a QR Code to a podcast?
Copy your podcast link or have the podcast file in .mp3 format on your device
Log-in to a podcast QR Code generator such as Beaconstac. After you log-in, click +CREATE” and then select QR Codes from the dropdown
Choose “MP3” as the campaign type under dynamic QR Codes
Paste the link or upload the file
Customize and download the QR Code
2. How to redirect podcast listeners to social media channels?
Log-in to Beaconstac and click “+CREATE” and then choose QR Codes.
Select the campaign type as “Social media”
Add a “Title” and add all the social media channels URLs that should appear for your audience upon scanning.
Customize the QR Code according to your brand’s color schemes
Download the QR Code in any format of your choice
3. How to make a Spotify podcast QR Code?
Copy the podcast link from Spotify
Sign-up or log-in to Beaconstac
Click “+CREATE” —> “QR Codes” —> “MP3”
Paste the Spotify URL
Customize the Spotify podcast QR Code
Download the podcast QR Code in any format
4. How to make an Apple podcast QR Code?
Copy the podcast URL from Apple
Sign-up or log-in to Beaconstac
Click “+CREATE” on the dashboard and then choose QR Codes followed by “MP3” (campaign type)
Paste the Apple podcast URL
Customize the Apple podcast QR Code and download it in the desired format
Sravya is a content marketer specializing in QR Code security and technology. Sravya’s content spans around QR Code security, and how it enables business to securely interact with customers. Her passion to break down tech for readers with blogs and e-books comes from her love for teaching. You can find more on Sravya’s work here.