Effective networking is the X-factor in unlocking new sales opportunities and connecting with prospects. And to ensure you’re always networking-ready, you need one essential tool: a digital business card (aka virtual business card).
This modern and practical networking asset can help you go beyond the limitations of traditional paper business cards.
Whether at a sales conference, marketing event, or simply meeting a potential prospect for coffee, a digital business card can set you apart from the competition and help you leave a lasting impression.
Continue reading to learn how to make a digital business card for sales professionals. We will also discuss the benefits and best practices of using these cards.
Step 1: Choose a layout for your digital business card
Choose a template that suits your target audience, style, and business goals. Your chosen layout will set the tone for your digital business card.
Step 2: Enter your profile information, contact, and social media links
You’ll see the SETUP tab after picking your template.
In this section, you have to add your profile information. This includes your name, professional photo, company name, and a brief professional summary.
After a quick scroll, you’ll see the “Contact Details” section. In this section, include your phone numbers, email addresses, website URLs, and business location via Google Maps.
💡 Pro tip: Share information relevant to your target prospects. Different prospects may require different details, so organizing your digital business cards is essential.
Need to update cards mid-event? With Beaconstac’s digital business card solution, you can update your contact details anytime—with a few clicks.
Don’t overlook the “Social Links” section if you want the recipients to easily find and follow you online. In this section, you can add 20+ social media links to your digital business card—with corresponding icons. You can also include a custom URL (see globe icon) if required.
Step 3: Personalize your digital business card’s design
Once you add your profile information and contact details, click “NEXT” to proceed to the “DESIGN” tab.
Here, you can give your digital business card a unique look that aligns with your brand. Choose fonts, adjust font sizes, and play with color schemes.
You can switch card styles from the Layout dropdown if your requirements change and you need a different card layout.
Step 4: Enable your required networking features
Click “NEXT” after designing your digital business card to access the LAUNCH tab.
This is where you can enable features that enhance your networking efforts:
Select a custom domain for your digital business card
Enable automatic contact download when a recipient views your card
Total views received by your digital business card
The number of times someone saved your contact information
The count of unique recipients your cards reached
Device details used to view your cards
Viewing times during the day
Specific locations where recipients view your cards
You can identify the most productive events, key contacts, and compelling messaging strategies with these valuable insights from your cards. These insights allow you to fine-tune your networking initiatives and make data-driven decisions.
The top 5 digital business card best practices for sales professionals
Here are some best practices to remember when making digital business cards for sales professionals:
Make a digital business card for your next sales meeting with Beaconstac
Sales is competitive. And the more connections you have, the more likely you will succeed.
But you need to use the right tools to build a solid network.
Vanhishikha is a B2B SaaS content marketer and writer who likes to tap into the search intent of target audiences and use the data to guide marketing strategies and create content that resonates with them. She is also the founder of Contensify, a SaaS marketing agency for startups and scale-ups.