Your typical digital business card (or virtual business card) already tackles the many limitations of its paper counterpart. These limitations include non-interactivity and limited shareability, to name a few.
But to truly elevate your digital business card’s networking impact, it must embody three essential qualities beyond the fundamental features.
A standout digital business card should reflect your personal or company branding.
It encompasses the following branding elements:
Your company logo
A card template that aligns with your brand visuals
Your brand colors
Fonts matching your brand guidelines
Designing your card to match your branding helps prospects easily recognize you.
3. Suitable for lead capture
An effective digital business card must go beyond just letting you share your contact details. It should also empower your recipients to reciprocate by submitting their contact information.
This way, you can capture warm leads directly from the card you share.
Look out for two-way contact sharing when choosing a digital business card solution. This capability allows recipients to submit their contact information via a form on your card.
The card then records every submission in your solution’s digital address book (list of contacts). You can manage your collected leads and contacts from this address book and export them into your organization’s CRM.
Create high-impact digital business cards with Beaconstac
Now that you know the qualities of a good digital business card, the next step is to create one for yourself (and your team).
Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content narratives. Currently, he explores the impact of simple yet innovative business tools, such as digital business cards, on organizational ROI.