Log in to your Beaconstac account. Then, click “+CREATE” located on the right-hand side of the dashboard.
Now, choose a digital business card template that aligns with your target audience, professional goals, and branding.
Under the “SETUP” tab, add all the details you want to display on your business card. You will find separate sections for Profile Information, Contact Details, and Social Links.
Profile Information: Here, you can add your profile details, such as your first and last name, designation, department, prefix, suffix, pronouns, company, and summary. You can also upload your company logo.
Contact Details: Scroll down to “CONTACT DETAILS“. Add your phone numbers, emails, website URLs, and Google Maps location.
Social links: Add links to your social profiles under “SOCIAL LINKS”, located at the bottom of the SETUP tab. You can add a social link to your digital business card by simply clicking the related icon (from 20+ options) or include a custom URL.
💡Pro tip: Each persona within your target audience require different services. So, it is best to categorize your prospects and add details relevant to each persona. For this, you can update existing digital business cards or create multiple new ones suited for each category of prospects.
Step 3: Customize your digital business card
Once your profile is set up, click the ”DESIGN” tab to customize your digital business card’s design to suit your branding and business style.
Select your preferred background color, font size, font style, text color, and more. You can also change the card layout if needed.
Step 4: Enable the networking features you require
Next, click the “LAUNCH” tab to enable key networking features that maximize your networking initiatives. These features include:
Custom domain for your digital business card
Automatic contact download upon card scanning
Viewer location tracking
Two-way contact sharing for lead data collection
QR Code template options
Once you enable your required networking features, click “FINISH”. Now, you can start sharing your digital business card.
If you attend educational conferences, fares, and other public events, you know networking opportunities come unannounced. You also have a small window of time to exchange business cards in such cases.
Paper business cards in such events struggle to stay put:
Your recipients may forget or misplace them (since they’re exchanged in large numbers)
You can run out of paper cards and fail to seize opportunities
Your recipients may never end up saving your details in their phonebook since that’s an extra, manual effort to transfer them from paper cards
Digital business cards keep you networking ready at any time, anywhere. No more losing the fleeting networking opportunities while your paper cards run out!
These sharing methods are contactless and paperless, letting you project a tech-savvy and professional image. You create a solid first impression among your prospects.
2. Do sustainable and eco-friendly networking
Promote eco-friendliness and sustainability as you network. Instead of handing out paper business cards—90% of which end up in landfills—share your card via a simple QR scan or URL.
In this way, you reduce the environmental impact of printing paper business cards. You also cut down on the associated costs (as much as 87% of the printing costs).
Adopting these eco-friendly business cards projects your dedication towards sustainability, helping you resonate with prospects who prioritize environment-friendly business practices.
😎Good to know:: You can save one tree, for every 50 digital business cards you create! Double the number to 100, and you save two trees from being cut down—while saving $2675 on annual printing costs!
3. Share as many professional details as you require
You might be an education consultant offering private tutors to college students. You might have to share online reviews and your website in a card to build trust!
With paper business cards, furnishing all your professional details within the standard 3.5” x 2.0” space could be challenging. Try adding all the professional details, and you could end up with a business card that is too content-heavy and less impactful.
On the other hand, with digital business cards, you can share unlimited contact information—without cluttering the look and feel. Apart from your basic information, you can add your Google Maps location, essential website links, and social handles. And all the details are accessible with a click.
4. Capture lead details instantly via two-way contact sharing
Let’s say you are an overseas education consultant, networking at a high-footfall event such as an educational fair.
Now, if you use paper business cards, all you can do is share your contact details with a potential recruit. You will have to collect your lead data manually and this might demand time from both you and your recipient. But you can’t just share your business card and rely solely on the recipients to get back to you.
Digital business cards turn every card you share into an instant warm lead-generating channel via two-way contact sharing. With this functionality, your recipients get a prompt to revert with their contact details from the same card you share (via a simple form).
The best part is that their details become automatically recorded in your digital address book (list of collected leads), where you can manage them later.
You can also export this list to your company’s CRM software (Salesforce or 700+ other CRMs via Zapier).
This entire process is manual, time-consuming, and prone to error with paper business cards.
🔥If you’re using Beaconstac:
You can customize your Two-Way Contact Sharing form by choosing the type of data you want to collect from your recipients.
After enabling Two-Way Contact Sharing, toggle on or off fields, such as Phone, Email Address, Message, etc., to include (or exclude) them in your contact sharing form.
5. Facilitate real-time interactions with prospects
Digital business cards are highly interactive. They let your recipients engage with your card details with a single click.
Let’s say you are an academic consultant. A student with whom you shared your e-business card wants to connect with you after a few days. Then, they can simply tap on the given phone number or email address on the card to connect with you via call or mail. They can access all the URLs or social links on your card similarly.
6. Track the results of your networking initiatives
You might have shared hundreds of paper business cards in a week. But once you share them, there is no way to track the conversions (unless you generate warm leads from every card you share!).
A passionate writer with an inquisitive eye for marketing, Athira comes with over 5 years of experience researching and writing about B2B SaaS products. Presently, she helps people understand the benefits of a digital business card and how they help modernize networking & lead generation. To know more about her work, and her published work around digital business cards, click here.