QR Codes, NFC Tags, and Beacons for sports stadiums

Smart Sports Stadiums

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

7 best QR Code scanner apps leading the pack in 2020

QR code scanner apps in 2019

Scanning QR Codes on Android (8 and above) and iOS (11 and above) does not require an additional app. All you have to do is point your native camera at the QR Code and click on the link that pops up. How to scan QR Codes on Android | iOS, desktop and others 2020 is […]

QR Codes vs NFC: What is best for your business?

QR codes vs NFC

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

How to integrate NFC technology with your mobile marketing strategy

NFC in Mobile Marketing

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

Geofencing: How location helps gain a competitive edge

Geofence Marketing

Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.