The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

Need to scan QR Code menus? You don’t need an app with the latest smartphone. Point your camera at the QR Code and you’ll see a notification pop up that will take you to the menu. Read more about QR Code menus Scanning QR Codes on Android (8 and above) and iOS (11 and above) […]

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.