The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

2019 is the year of QR codes – they have been readily adopted by businesses and consumers alike. Consumers scan QR codes to make payments, reveal product information, avail rewards or discounts and share information.  Related: QR code use cases for marketing in 2019 SCANNING QR CODES WITHOUT AN APP On iOS With the iOS […]

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.