How to Use NFC for In-Store Customer Engagement

Proximity marketing solutions such as NFC tags, beacons, and QR Codes with the aid of IoT have helped brands and businesses of all sizes immensely – to engage customers and to deliver a strong reason to come back.  QR Codes vs NFC: What is best for your business? But, how to use NFC to maximize […]

9 reasons Why Your QR Code is Not Working (It’s not what you think)

Buick, Goldman Sachs, and Investec Bank have all had their fair share of QR Code fails. So if your QR Code is not working, just know you’re not alone.  There are mainly 6 reasons why a QR Code does not work:  Bad quality Inverted colors Small size Poor contrast ratio Wrong Placement Overcrowded QR Code […]

vCard QR Codes: A comprehensive guide on designing and leveraging vCards

Did you know that a staggering 27 million business cards are printed every day? Over time, these business cards get outdated and a whopping 88% of users throw them away? Despite this, with every 2,000 business cards handed out, a business grows by 2.5%. So, how does one avoid this? By switching to vCards. A […]

50 QR Code Statistics for 2020 you should know

What do brands like Puma, Nike, IKEA, and Amazon have in common? QR Codes. QR Codes today are used everywhere, largely for marketing purposes to deliver an enhanced customer experience by brands and businesses of all sizes. Why is 2020 the year of QR Codes? Keeping this in mind, we have compiled 50 QR Code […]

How to use QR Codes to merge online and offline marketing strategies

Retailers of all sizes these days have been facing an uphill battle against eCommerce brands that have a massive foothold in the market. And, vice versa. Most retailers have websites that meet the responsive design standards and have also built supporting mobile apps to keep the consumers engaging to complete the footfall loop. CREATE DYNAMIC […]

QR Codes for events: How to employ QR Codes for ticketing

QR Codes for event ticketing

According to Juniper’s research, the number of contactless ticketing users will nearly triple to 468 million by 2023 from 180 million this year. The same study reports that mobile ticketing that leans on the scanning of QR Codes is expected to remain popular for live events.  CREATE DYNAMIC QR CODE START 14 DAY FREE TRIAL […]

Retail 101: How to create a smart retail store

Smart Retail Stores

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]

5 powerful beacon use-cases for 2020: Takeaways from 2019

Beacons have come a long way ever since they were introduced by Apple in 2013 as iBeacon. Beacons have evolved from being used as marketing gimmicks to now focused purely on customer engagement.   Seven years after its inception, beacons have found its niche in engaging with customers with a location-relevant experience. Today, beacon technology […]

QR Codes for print media: How to leverage it for better user journeys

$163,000 That’s how much a full-page advertisement in a newspaper can cost you!  Ad space in a newspaper is much like real estate. It’s all about the location and running traditional newspaper ads can cost you anywhere from $2,700 to $163,422 depending on size, day of publishing and ink.   CREATE DYNAMIC QR CODE START 14 […]

Custom QR Codes: How to Create Them + 9 Design Tips and Examples

QR Codes, since their inception, have gone through multiple transformations to cater to the needs of masses and brands.  The era of black and white QR Codes is over. QR Codes today are versatile, can be designed in several ways without losing their scannability, and yet look pleasing. QR Codes are one of the most […]