With major players such as Google and Apple kickstarting beacon-based apps in 2020, this year might be the technology comeback for several use-cases ranging from contact tracing, remote ordering, and even to help with indoor navigation.
Read this blog post to read about the latest beacon technology updates.
Published on: September 24, 2020
While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.
Published on: September 22, 2020
Learn how to set up QR Codes for virtual tours and how to adapt them for various industry verticals in this blog post.
Published on: September 3, 2020
Until recently, consumers depended heavily on store-based retailers to frequently replenish consumer packaged goods (CPG) like soft drinks, beverages, and food supplies even as online shopping grew into a near-existential threat.
Learn how CPG brands can establish a direct eCommerce channel using QR Codes and NFC tags.
Published on: September 1, 2020
As marketers are grappling with the ongoing crisis of the pandemic, there is also a considerable amount of apprehension about the future of events. As most states are slated to reopen, the second half of the year looks promising since contactless events have become a mandate going forward.
Contactless events with socially aware rules and regulations will be the way of going forward to ensure optimal safety. In the post-COVID era, only those will succeed who can make their audience feel safe.
Published on: August 26, 2020
WhatsApp’s new QR Code feature, available for iOS and Android users, lets you add contacts in a jiffy, start a conversation with anyone instantly, and help marketers and businesses talk to their customers seamlessly with a single scan.
Published on: August 12, 2020
Digital wayfinding with beacons can significantly enhance a patient’s hospital visit and ease their burden with intuitive and straightforward navigation. Beacons for wayfinding in hospitals make it easier for patients and visitors to navigate through the hospital maze. Given the fact that a majority of visitors today are on their smartphones, beacon wayfinding ensures people don’t get lost within the hospital.
Published on: July 30, 2020
QR Codes were primarily developed to track vehicles during the process of car manufacturing by a Japanese automobile company in 1994. With complex global manufacturing and logistics systems, QR Codes for inventory provides the capability to hold much more comprehensive information for these systems to function properly.
Published on: July 28, 2020
An election campaign constitutes a myriad of operations – field organizing, collecting voter data, targeting voters, understanding the political landscape, and campaign marketing to name a few.
Luckily, technologies such as QR Codes for election campaigns can help campaign organizers ease and automate their process to maximize their outreach.
Read this blog post to learn how QR Codes can be used in election campaigns.
Published on: July 23, 2020
Apple previewed iOS 14 to be released this fall, but the most powerful announcement was ‘App Clips,’ where users can access parts of an app without having to download it or navigate the entire app via QR Code or an NFC tag.
Published on: July 21, 2020