Beaconstac Product Update: Launching the new Geofencing solution!

GET STARTED WITH GEOFENCING We are perpetually in search of new and improved ways of personalizing the purchase experience for customers. If you are a marketer or business owner trying to explore how you can reach out to your customers with relevant offers based on their preferences, you’ve landed in the right place! Beaconstac’s Geofencing […]

NFC tags guide: 5 Things you need to know before buying NFC tags

NFC tags guide: 5 Things you need to know before buying NFC tags

According to Forbes, we can attribute the rise of experiential retail to the large population of millennials preferring experiences over product. With NFC technology being cherished now more than ever, it is only valid that retailers, marketers and other business owners started using NFC to breathe new life into their online & offline marketing efforts. […]

QR Code Generator for Google Services: How to create & use them

QR Code Generator for Google Services: How to create & use them

In 1994, QR codes were invented as a product identification tool to save the time and efforts of cashiers at billing counters in the Japanese retail stores. In 2019, QR codes are making life easier for innumerable consumers and businesses all over the world. QR codes are penetrating into the business world irrespective of their […]

QR codes & email marketing: Building an email list to making emails more engaging

QR Codes and email marketing

CREATE YOUR QR CODE “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” David Newman According to a report by Worldwide Business Research and Emarsys, 81% of SMBs are still relying on email as their primary customer acquisition channel, and 80% for retention. Although most marketers understand the importance of […]

What is NFC & how does it work?

What is NFC & how does it work?

NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]

QR Code Strategy: One simple QR code hack to boost your sales at a restaurant

QR Code Strategy for Restaurants

One of the biggest challenges faced by restaurant marketers is concerning customer retention. With the industry being utterly dependent on the mood of the customers and their in-the-moment decisions on what to eat, building a loyal customer base is a tricky task to accomplish. Although the restaurant marketers have realized that creating a unique selling […]

How to increase mobile app engagement with beacons

How to increase mobile app engagement with beacons

Marketers are flocking towards mobile app development for their companies. We can mainly attribute this to the exceptional popularity of mobile apps among millennials considering that 21% of millennials open an app more than 50 times in a day. With mobile apps expecting to generate a revenue of around $189 billion by 2020 through the […]

Why NFC manufacturers should partner with NFC marketing platforms

Why NFC manufacturers should partner with NFC marketing platforms

Growth of NFC technology NFC technology is all set to grow by leaps and bounds in the upcoming years. Based on Grand View Research reports, the NFC market size is forecasted to reach $47.43 Billion by 2024. NFC tags, NFC chips, NFC stickers & NFC readers are some of the well-known near field communication devices […]

Best QR code generator: How to select the right QR code generator

Best QR code generator: How to select the right QR code generator

Editor’s Note: This blog post has been updated on 5 September 2019 to reflect the latest information. CREATE YOUR QR CODE NOW TABLE OF CONTENTS: Why you need a QR Code Generator How to choose the best QR code generator: Factors to consider! Core factors to consider while choosing a QR code generator Dynamic QR […]

QR Codes in E-commerce: 7 ways Amazon is getting it right!

QR Codes in E-commerce: 7 ways Amazon is getting it right!

Image Source CREATE A QR CODE NOW Over the past two decades of their existence, QR Codes have evolved as a disruptive innovation across all categories of business and marketing. QR codes are now ubiquitous and are taking over almost every aspect of a business from posters to payments. E-commerce, like all other industries, is […]