3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

Why-beacon-adoption-is-not-a-challenge-anymore

One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Physical Web: 3 Interesting Projects that Your Business can Learn From

3-physical-web-projects-your-business-should-know-about

Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

Apple's-elimination-of-a-headphone-jack-is-a-sweet-deal-for-beacon-marketers

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

Wi-Fi Analytics vs Beacon Analytics: Which one will your Retail Store Benefit from?

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It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

Wi-Fi Marketing vs Beacon Marketing

Wi-fi-Marketing-vs-Beacon-Marketing

Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]

[Webinar Slides] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

Progressive Web App: Why it matters to your Beacon Project

How-Retailers-can-use-Progressive-Web-Apps-with-Beacons

Over the past few years, we have seen a number of media publications, right from Wired to the Wall Street Journal, report different perspectives on the imminent death of the web. However, a lot has changed since then.  The web isn’t dead Early this year, Google announced that over 1Billion users access Chrome browser on […]

Best of Beacons this Week: Airside Mobile to use Google Nearby to fuel app adoption, and more

Airside-Mobile-to-use-Google-Nearby-to-fuel-app-adoption

Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]

[Webinar] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]

5 Ways Retailers can leverage Beacons to Enhance Local Search

How Beacons will Impact your Retail Store's Local Search

While beacons were initially popularised as a retail-marketing tool that allowed retailers to target customers with coupons, of late they have started playing a critical role in location-based marketing. With the latest updates to Eddystone, the release of Eddystone Ephemeral Identifier (EID) and launch of Android Instant Apps and Google Nearby, Google is fast shaping […]