Currently used in 8.2 billion devices around the world, right from smartphones and laptops to beacons and cars, Bluetooth has become one of those unsung heroes that has helped us get through our daily lives. This is set to grow rapidly in the coming years as the Internet of Things phenomenon kicks off. Cisco has […]

It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013.  With more and more marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently […]

According to a recent research by TrendForce, a Taiwan-based analyst firm, 2016 will see a a 37.8% year-on-year growth in mobile payments, which means consumers all over the world are predicted to spend a total of US $620 Billion in 2016 as compared to $450 Billion in 2015. The research also predicts that total mobile […]

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

If you are someone who has been following the pulse of the beacon market, you’d agree that 2016 is on its way to becoming the ‘Year of the Beacon’. While Google managed to make a huge splash in the beacon market with the announcement of Eddystone in July 2015, Apple continued to dominate the market […]

According to new report by Forbes Insights titled ‘Location: A Strategic Marketing Imperative’, location-based mobile advertising is fast becoming a competitive differentiator. Not surprising, given the extent to which location data is currently changing how people shop, eat, date and travel. As a result, shoppers now expect in-the-moment, personalized, relevant experiences from their favourite brands. […]

With a little over 4 million beacons deployed globally, 2016 is turning out to be the year of the beacon, just as experts predicted. Unacast’s Proxbook Q1 2016 report shows a steady growth of proximity marketing with 6.2 million proximity sensors reportedly deployed as of Q1 2016, majorly due to the increase in proximity marketing […]

According to Q1 2016 Proxbook report, currently there are a little over 4 million beacon deployed globally – a number that is well aligned with ABI Research’s forecast which predicted that 8 million beacons will be deployed by the end of 2016. And it goes without saying that Eddystone with its recent updates (announcement of […]

If you are someone who has been closely following the news on the beacon world, I bet you have already read a score of articles on the ‘Beacon Wars’ between Google’s Eddystone and Apple’s iBeacon. While we saw Apple leading the beacon front in the year 2015 with a number of huge brands such as […]

According to Q1 2016 Proxbook Report, 45% of the top proximity companies support Eddystone up from 25% in Q3 2015. This is not surprising given the pace at which Google has been announcing updates on the Eddystone front since the beginning of this year. While Google kicked off year 2016 to a great start by […]